 Defining company values is an important part of any company’s business or branding strategy. Company values are often integrated into a company’s mission statement, a formal summary of the aims and values of a company or organization. Visible mission statements benefit a business in multiple ways: They give companies a solid foundation that guides future business activities, and they resonate with customers who share the company’s values. My Big Day has always valued community, creativity, and making memories for our clients. In recent years, My Big Day has expanded our services to include full-service marketing options and year-long event management contracts for other companies and nonprofits. Our company is now in the process of expanding and refining our mission statement with input from all members of our team. We’d like to share with our readers the process of creating a mission statement and the importance of values, as well as some specifics from our journey through this process.  Defining your company’s core values is one of the most effective first steps in developing a mission statement. As an employer, you can ask yourself why your business exists and what you believe it provides to others. It’s important to also reach out to employees for input. Ask employees what they like about working for your company, what they think is most important about the company, and what difference it makes in your community. Some examples of the statements our company received from employees are: “My Big Day is contributing to the positive environment we have created for ourselves as employees, and in turn for all of our clients,” and, “I think there is a mentality [in the company] that melds professionalism with play in a unique way that allows all of the work we do for fun.”
For a company with high employee engagement and morale, values should line up naturally. My Big Day collected keywords and employee statements with a series of emailed questions from our company coach, Katie Beaubian, who sums up the importance of company values: “Core values of a business are the values that are incorporated into everything we do – from how we show up to events, to what clients we work with to how we interact with each other as a team.” My Big Day is proud of our company values and the way they translate into not just the professional execution of our work, but into community outreach and employee and client satisfaction.  Contact My Big Day Marketing & Events
Small Business. Big Impact. Phone: 970-613-1455 or 303-886-3068 Email Us We serve the entire Front Range; Denver, Southern Wyoming, the CO Mountains, and Northern Colorado: Loveland, Fort Collins, Greeley, Windsor, Berthoud, Estes Park, Lyons, Longmont, Boulder, Wellington, Johnstown, Evans, Severance, Timnath, Mead, Frederick, Firestone, Milliken After months of planning and research, the Steering Committee for No DUI Larimer has launched their formal marketing campaign with the help of My Big Day Marketing & Events. The campaign titled, "Make the Call" urges community members of all demographics to make the call to do the right thing, in whatever scenario they find themselves in. Make the call to 9-1-1 if you see someone swerving on the road. Make the call for a ride share if you or a loved one has had too much to drink. Make the call to wait longer before you drive after consuming something that will alter your decision making.  Every day, almost 30 people in the United States die in drunk-driving crashes, that’s one person every 50 minutes. In 2019 more than 8,500 people were arrested for driving under the influence in Colorado. A needs assessment completed in October 2018 found that DUI/DWAI offenses are a significant issue in Larimer County due to a number of factors on which the dedicated members of the steering committee will focus through education, outreach, and policy change.  According to a 2020 survey put out by MADD, 1 out of 8 adults admitted to having driven after they had used cannabis. The organization said that 76% of those surveyed believe more people will begin driving while high as marijuana continues to be legalized for recreational use by states. Based on recent reported data from Colorado liquor stores, sales are spiking at up to a 75% increase on average across the state. Some liquor stores are reporting up to a 300% increase in sales when comparing 2019 to 2020. Ending impaired driving is a joint effort between law enforcement, government agencies, alcohol and cannabis retailers, local nonprofits, and the community. We need your help to stop impaired driving before it happens, and when it’s happening. Thank you for doing your part.  Please join us in sharing these important messages on social media. Instagram: https://www.instagram.com/noduilarimer/ Facebook: https://www.facebook.com/NoDUILarimer/ Want to receive information on No DUI Larimer? Please email Vanessa Lewis, Resource Development Director at vlewis@poweredbypartners.org  Contact My Big Day Marketing & Events Small Business. Big Impact. Phone: 970-613-1455 or 303-886-3068 Email Us We serve the entire Front Range; Denver, Southern Wyoming, the CO Mountains, and Northern Colorado: Loveland, Fort Collins, Greeley, Windsor, Berthoud, Estes Park, Lyons, Longmont, Boulder, Wellington, Johnstown, Evans, Severance, Timnath, Mead, Frederick, Firestone, Milliken   My Big Day was priveledged to be the planning partner for Boulder County's Overdose Awareness Event. As with all events in 2020, there is uncertainty for non-profits and for all entities trying to plan mass gatherings. How do you plan things safely? How to you still get your message out effectively? If you offer and online or in person event, will people actually show up? We took on a last minute request to host a drive-in style event to feature an important movie that highlights addiction and overdose. My Big Day managed all of the event marketing and messaging, as well as, event logistics. In a time like this, we are keenly aware of those who are silently struggling. We feel blessed to be the company who Boulder County reached out to for help when spreading the word on this important topic.
"We wanted to thank you sincerely, for all of the incredible work you did for our event. You pulled together a class act in 2 weeks, and made something happen that we couldn’t have dreamed possible through your amazing skills, organizational attributes and contacts. We know that we were unable to market and advertise as we should have due to the fact the grant took so long to be approved, and then a venue site had to be acquired. But, you pulled everything together without a hitch, in record time! Our appreciation is without measure. Some of the feedback I have received about the event is as follows: “Flawless and with fluidity and professionalism” “Beautifully done and so meaningful to us and our family. Thank you” “Thank you and thank you for all you do! I’m so glad to have been there” None of this would have been possible without MY Big Day and all your efforts. Until we work together again!" -Trina and Arielle, Boulder County Community Services  Contact My Big Day Marketing & Events Phone: 970-613-1455 or 303-886-3068 Email Us We serve the entire Front Range; Denver, Southern Wyoming, the CO Mountains, and Northern Colorado: Loveland, Fort Collins, Greeley, Windsor, Berthoud, Estes Park, Lyons, Longmont, Boulder, Wellington, Johnstown, Evans, Severance, Timnath, Mead, Frederick, Firestone, Milliken  One of our many passions is supporting local non-profits in our community. The Family Center/La Familia is an agency that is a vital resource in our community. We are proud to be their trusted partner in 3 core areas: Events, Marketing and Development. As part of our development focus, we launched their "GROW" campaign, which is an effort to grow their monthly, continuous donors. This is the best way for a non-profit to predict what resources they can offer based on projected donations. With the help of a couple strong community partners, our campaign has received $30,000 in just the first month as a way to kick-start our lofty $100,000 goal. Below is the public statement made about this initiative. Over the course of three months, Fort Collins Foothills Rotary helped raise $93,000 to benefit six local organizations who are directly serving families impacted by the pandemic: Food Bank, Rescue Mission, Neighbor to Neighbor, La Familia/The Family Center, Teaching Tree, and Putnam Elementary. This was in cooperation with each organization's fundraising efforts and partnering with Community Foundation of Northern Colorado. We are SO thankful for the heart Foothills Rotary Club of Fort Collins has for Early Childhood Education. Their 10k donation was a great kick-off to our GROW campaign, and a 20k donation from the Community Foundation of Northern Colorado is such a blessing. We are filled with gratitude! "With the generous contribution made by the Foothills Rotary Club of Fort Collins and the Community Foundation of Northern Colorado we will make the required concrete leveling of the preschool playground and install a long lasting and secure fence around it. This work has been desired for a long time and thanks to this funding it will be possible!" -Gloria Kat, Executive Director & Family Support Services Director
If you are able to give a little extra, we encourage you to support The Family Center/La Familia. Their GROW Campaign can be found HERE. Thank you for supporting us and the community we serve. -My Big Day
Contact My Big Day Marketing & Events Phone: 970-613-1455 or 303-886-3068 Email Us We serve the entire Front Range; Denver, Southern Wyoming, the CO Mountains, and Northern Colorado: Loveland, Fort Collins, Greeley, Windsor, Berthoud, Estes Park, Lyons, Longmont, Boulder, Wellington, Johnstown, Evans, Severance, Timnath, Mead, Frederick, Firestone, Milliken  Keep it small. Obviously, large gatherings are off the table right now. But birthdays can be just as special with immediate family members. Research shows kids find these birthdays just as meaningful and memorable as a big, expensive party. Create anticipation. Build up to the big day - present your child with seven envelopes, each containing a small privilege (15 minutes of extra screen time, 30 min. later bedtime, etc.) He can open one each day in the week leading up to his birthday. Celebrate the night before, too. This is a great way to help your child reflect on and feel proud of another year of life, minus the distraction of presents. Take this time to give them some special attention instead of material things. Surprise decorating. Decorate with balloons, streamers, and signs while your little one is sleeping. It will be a fun surprise and a great photo op in the morning! Entertainment via Zoom. Parents can book a virtual professional magic show or a video chat with Elsa. Check out Send In the Clowns .  Go for a birthday cruise. Deck out your family car with decorations and special messages written on the windows and drive around town! Your child is sure to get lots of honks and happy birthdays from passerby. Go on an outdoor scavenger hunt. Divide into teams with one adult and one or more kids each, and set out with a list of items and some phones or digital cameras. Have each team snap photos of a purple flower, someone with a stroller, a house number with the birthday child’s age. Give them a “Yes Day.” Let the birthday child choose all the day’s meals and activities (within reason of course). Let them create their own cake. The birthday child chooses the cake flavor, fillings or frosting, and decorations. It will be all the more special because it was their creation. Big-kid smash cake. If you don’t mind some clean-up, put a twist on the traditional toddler smash cake and let the entire family eat cake sans utensils. Laughs guaranteed!  Contact My Big Day Marketing & Events Phone: 970-613-1455 or 303-886-3068 Email Us As event planners, we serve the entire Front Range; Southern Wyoming, the CO Mountains, and Northern Colorado: Loveland, Fort Collins, Greeley, Windsor, Berthoud, Estes Park, Lyons, Longmont, Boulder, Wellington, Johnstown, Evans, Severance, Timnath, Mead, Frederick, Firestone, Milliken   My Big Day is a small business, and we know first hand how challenging it is right now to be a small business owner. As such, we are interviewing other small businesses so that we can help cross-promote them among our followers and offer support in this uncertain time. Today we are featuring John Buoniconti, the owner of Colorado Candy Company.  How long have you been in business? This is our fifth year in business. What inspired you to get into the candy-making business and how and why did you start The Colorado Candy Company? When I first moved to Fort Collins back in 1996, I applied to an ad in the newspaper that simply said. Do you like candy. Seasonal positions available. So I went to the address in the add and six years into working there I found myself trying to buy the business. The purchase didn’t work out and so I went and moved on. No matter what job I had, anytime someone asked me what my dream job was, the answer was easy, making candy. Then, in 2015 my wife and I bought and sold a business and decided to use the proceeds of the sale to start Colorado Candy Company. We came up with all original formulas for our products and started making candy batches in our home kitchen. I still remember making our first ribbon candy sitting on a kids stool in front of the oven to keep the candy warm. Once I knew the formulas were solid and we acquired some vintage candy making equipment, I knew I was going to need some help to get this business going. So I brought on two business partners, both long time friends of over 20 years. I actually met Brian at the original candy shop and he currently has 17 years of candy making experience. My second business partner Jade not only heads our packaging department but he is also a homegrown artist, born and raised in Fort Collins, Co. He actually made our two marble tables out of slabs from Marble, CO. He also has a piece of carved marble in the Benson Sculpture Park in Loveland, CO.
How has the recent COVID-pandemic impacted your business? Are other social, economic, environmental impacts that affect your business? Like many other companies, our business model has been turned upside down. We were mainly a wholesaler and this time of year most Of our business revolved around tourism and events like weddings and fairs. None of which are happening any longer. Now 80% of our business is from our online store but joining the online space at the same time as some many other businesses has proven very challenging. How do you currently market your business? We market CCC online thru both social media and Google and with small print articles. We also use digital billboard marketing as well as product sponsorships. Where can we - your consumers - find your products? Do you have an online shop, onsite store, or do you partner with other businesses to carry your products? We have both an online store as well as many brick and mortar retail customers alongside the front range and in surrounding states. You can find both on our website www.coloradocandycompany.com. Is there anything else you would like our followers and potential customers to know about The Colorado Candy Company or yourself? For the Love of Candy is not just our tag line but it is why we started this small family business. It is why we make small artisan batches with great ingredients. Colorado Candy Company is one of just a few candy shops left in this country that still makes thin hand spun ribbon candy.  Join us in supporting Colorado Candy Company! https://www.coloradocandycompany.com/ Insider tip.... Did you know you can purchase their candy, and food from other small businesses AND have it delivered through NoCo Virtual Farmer's Market? Check it out! https://nocovirtualfarmersmarket.com/shop-category/food/  Contact My Big Day
Marketing & Events Phone: 970-613-1455 or 303-886-3068 Email Us As event planners, we serve the entire Front Range; Southern Wyoming, the CO Mountains, and Northern Colorado: Loveland, Fort Collins, Greeley, Windsor, Berthoud, Estes Park, Lyons, Longmont, Boulder, Wellington, Johnstown, Evans, Severance, Timnath, Mead, Frederick, Firestone, Milliken  The past two years, My Big Day has had the opportunity to work alongside the board and administrative team at The Family Center/La Familia. From our perspective, it has been an exciting, challenging, and fruitful partnership. The Family Center-La Familia hired our team of event planners to help them with their annual Fiesta fundraiser and party last fall. They were our first non-profit client, and the foundation on which we have built our new fundraising and non-profit support arm of our event business. Through our work with The Family Center-La Famila, we have also been able to grow the marketing side of My Big Day. We offer social media and overall marketing support for the non-profit, and have been able to use this experience to expand our business with other non-profits and organizations. We are extremely grateful that Deirdre Sullivan, the Executive Director of The Family Center-La Familia, took some time to offer feedback on our partnership, the work we’ve done together, and our goals for the future! What was it like for The Family Center-La Familia before you hired My Big Day to help plan fundraising events and provide marketing services for the organization? We were relying on volunteers and an overstretched Executive Director to do event planning, marketing, and donor development. After attempts to hire full time staff, proving costly and also lacking specific skills for these duties, bringing on content experts of MBD was the best decision we could have made! Events and marketing were unorganized, lacked consistency, took a back seat to all of the other priorities of the organization and ultimately wound up costing the organization (loss of donors, missed opportunities, etc.) What problem(s) were you trying to solve with our services? We desperately needed content experts for event planning, marketing and donor messaging support. In addition, because this work is sporadic based on times of year, month, etc. the ability to have a contracted firm do this, rather than a full time staff member, was a win-win! What was the obstacle that almost prevented you from purchasing our services? Funding for the nonprofit sector is ALWAYS the issue but MBD made its portfolio of services attainable for our budget and the return on this investment has paid off beyond what we imagined. What features sold you on buying this service/entering this partnership with My Big Day? Content expertise of team; efficiency of services; affordability; skills that NP sector don’t have; ability to have specific, task oriented services and not be paying for a marketing staff member to sit in unnecessary staff meetings, etc. MBD’s experience elevated the quality of our events and marketing significantly. What made you happiest about working with our company? Success with fundraising; independence in hitting the ground running with little to NO guidance, taking a huge burden off ED and board’s plate, increasing the professionalism of the organization through marketing and communications. What have you been able to achieve since using our services? Increased donor support and engagement, consistent messaging, increased social media presence, increased board engagement, incredibly successful and professional fundraising events What has exceeded your expectations since working with us? All of the above but mostly, the independence and leadership you’ve shown. I have never worked with a contractor who is so confident, able, and had the expertise to literally take the work off my plate and run with it...and succeed. What is the main reason you would recommend our services to another business or non-profit group? You (My Big Day) have expertise we lack in the sector and is hard to find in current Non-profit talent. You somehow straddle the perfect line in understanding the limitations, issues, etc. of nonprofits, how to communicate our message effectively, and you bring a professional skill set extremely needed in the nonprofit sector. You work efficiently, make the absolute best of our limited resources and need zero handholding of overstretched EDs/boards.   Contact My Big Day
Marketing & Events Phone: 970-613-1455 or 303-886-3068 Email Us As event planners, we serve the entire Front Range; Southern Wyoming, the CO Mountains, and Northern Colorado: Loveland, Fort Collins, Greeley, Windsor, Berthoud, Estes Park, Lyons, Longmont, Boulder, Wellington, Johnstown, Evans, Severance, Timnath, Mead, Frederick, Firestone, Milliken
Contact My Big Day Marketing
Let us know how we can help! Original Ideas, superior strategies, marketing made simple! Christine Kovacs Forster, Owner My Big Day llc Phone: 970-613-1455 or 303-886-3068 Email Us Located in Loveland, CO - Serving Northern Colorado |
Search our blog
About MBD
Small Business. Big Impact. Always Dreaming Bigger! We pride ourselves on giving you something to look forward to. We are a connected collective of creatives - owned an opperated by outstanding women. Search Categories
All
Monthly Archives
October 2020
|
RSS Feed
My Big Day Company LLC 2020 www.MyBigDayCompany.com
970-613-1455 or 303-886-3068 EMAIL US
We serve the entire Front Range; Denver, Southern Wyoming, the CO Mountains, and Northern Colorado: Loveland, Fort Collins, Greeley, Windsor, Berthoud, Estes Park, Lyons, Longmont, Boulder, Wellington, Johnstown, Evans, Severance, Timnath, Mead, Frederick, Firestone, Milliken
970-613-1455 or 303-886-3068 EMAIL US
We serve the entire Front Range; Denver, Southern Wyoming, the CO Mountains, and Northern Colorado: Loveland, Fort Collins, Greeley, Windsor, Berthoud, Estes Park, Lyons, Longmont, Boulder, Wellington, Johnstown, Evans, Severance, Timnath, Mead, Frederick, Firestone, Milliken
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|