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At MBD Marketing & Events, we know how to mix work and play to create a truly fun and engaging work environment. We pride ourselves on bringing energy and enthusiasm to our work every day. All of us find meaning and joy in the work we do for our clients. Here’s how each member of our team brings “Joy to the Job!”  Christine Forster President, Purveyor of Passions I bring Joy to the Job by providing clients with MBD team members that match best with their needs. Every client, no matter the size, deserves someone who truly cares about their business and aligns well with their beliefs and passions. The personal touches are also important to me as a business owner. Postcards, happy notes, social time outside of business time and passing along business leads all are ways I bring joy to the job.  Carrie Kaufman (Stadtmueller) Executive, Content Conductor I provide a cool and calm presence when things go off-course. In event planning, we are trained to imagine and prepare for all possible outcomes. Sometimes things don't go exactly as planned. I make it my mission to stay calm and on-task during these little moments of chaos, hopefully providing peace of mind to our clients. I enjoy working behind the scenes so our clients and their causes can shine!  Tiffany Dinsmore Manager, Magic Maker One of my personal strengths is the ability to remain calm and think things through when a problem arises, rather than panic. I have the ability to remain level-headed and solve problems behind the scenes, relieving stress and worry for our clients and bringing them joy.  Katie Patterson Director, Community Wizard I absolutely love to problem solve. The moment something inevitably goes wrong and we are able to quickly solve the issue is so rewarding. Sometimes the client comes to us with a problem and is beyond grateful we were there to solve it (day of or in the days before an event). But many times the client isn’t even aware of the issue and sees everything running smoothly. In both cases, problem-solving truly brings me joy!  Kathy Teele Manager, Client Cheerleader I love to be in person with events, as it gives you a chance to meet and talk with the guests. You get to hear their stories, share in their joy, see their excitement and know that you were a hug, an ear for listening or you were someone for them to jump for joy with. It's what everyone needs!  Sarah Biekert Manager, Punctuation Prodigy I am a perfectionist. When I’m working, every detail matters, because my goal is to make our client’s vision come to life. Whether it’s someone’s wedding or a small business client, my favorite thing is when a client walks into their event space or sees marketing materials we’ve prepared and says, “Wow,” with a smile on their face.  Amanda Sammartino Manager, Marketing Maven I'm not afraid to ask the tough questions to help identify barriers to success. I also use my fundraising background to help create materials that will anticipate donor questions.  Amy Dixon Manager, Marketing Maven I try to bring joy to my clients by talking them up in social media posts. It’s always hard to brag about yourself, but if someone else is seeing the talent in you and is good at expressing your strengths in words, it’s a huge compliment! As purveyors of fun with MBD Marketing & Events, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude and team of women with diverse backgrounds and expertise allows for unique ideas. Our passion for perfection makes every client a priority!  Carrie Rose Brennan Manager, Content Queen My personal joy comes from the visual arts and photography. One way I express joy and share it with others is through my photography. My photography seeks to see things from a new perspective: capturing patterns and ratios, the play of light, and of course the product for our customers. I have worked on thousands of websites and use my skill of recognizing patterns to make great user-friendly websites for customers. When I design a website, I try to make it as user-friendly as possible as well as having the overall design capture the aesthetic and ethos of the company.  Marissa Rogers Exceptional Event Expert One of my strengths is learning the little things that are most important to my clients, and my attention to detail. Sometimes the smallest details can make the biggest impact by featuring those details in an event. I look out for those little, surprise "wow" moments and how I can incorporate them into an event to make it really personalized and special. Our team listens first. We are passionately curious about you and your business – what moves you and what you want to accomplish. We offer custom business support plans, based on your business size and goals. Our packages offer a large variety of services all in one place, giving you a source of support and streamlined productivity.  As a collective of experts, My Big Day specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns!
My Big Day makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with My Big Day, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Contact MBD Marketing & Events *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us Nonprofit fundraisers are a great way to bring people together for a common cause, and when successful, they can make an impact on the lives of those in need. That was certainly the case at Dementia Together’s Joy on the Journey fundraising event that My Big Day Marketing & Events had the pleasure of planning last week.  The numbers from this event are proof of its success:
Throughout the evening, guests heard from Dementia Together’s Executive Director and other supporters. They heard stories that were both heart-warming and inspiring, and it was clear that the work being done by this amazing organization is truly making a difference in people’s lives. My Big Day Marketing & Events was honored to be a planning partner for such an important and spectacular event! From concept to execution, this event took over 300 planning hours to pull off. Community is an important pillar in all of the work that My Big Day does, and this event was a perfect example of how community and coming together for a common cause can be inspiring and produce good for many! As a collective of experts, My Big Day specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns! My Big Day makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with My Big Day, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Contact MBD Marketing & Events *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us  The PESO model is a framework used in public relations and marketing to categorize different types of media and communication channels. The acronym stands for: ● Paid media: This includes any type of advertising that a company pays for, such as display ads, paid search ads, social media ads, and sponsored content. Paid media is typically used to promote products, services, or events, and is often designed to reach a wider audience than other forms of media. ● Earned media: This refers to the publicity that a company or brand has earned through editorial coverage, news stories, reviews, social media mentions, and other types of non-paid media. Earned media is typically seen as more credible than paid media since it is not controlled by the company or brand. ● Shared media: This includes social media platforms, blogs, and other online communities where people share content with each other. Shared media can be a powerful tool for companies to engage with their audience, build relationships, and encourage user-generated content. ● Owned media: This refers to any content that a company or brand creates and controls, such as its website, blog, email newsletters, and other marketing materials. Owned media is important for establishing a brand's identity and providing information to customers, and can also be used to drive traffic to other types of media.  By understanding the different types of media and how they can be used together, companies can create more effective marketing and public relations campaigns. The PESO model can help them decide which types of media to focus on, and how to integrate them into a comprehensive strategy.  How the PESO Model Can Support Your Small Business The PESO model is important for small businesses because it provides a framework for creating an effective and comprehensive marketing and public relations strategy. Here are some reasons why the PESO model is particularly useful for small businesses:
Overall, the PESO model is a valuable tool for small businesses looking to create a comprehensive and effective marketing and public relations strategy. By understanding the different types of media available and how they can be used together, small businesses can maximize their resources, increase their visibility and credibility, and achieve their marketing and PR goals.  My Big Day Marketing & Events has the marketing experience and knowledge to help your business use the PESO model to fit your needs. We can help you develop a comprehensive strategy that will deliver results. Download our FREE printable of the PESO model below! 
 For more business success tips and ideas, follow MBD Marketing & Events on Facebook, Instagram, and Pinterest. llective of experts, My Big Day specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns!
My Big Day makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with My Big Day, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Contact MBD Marketing & Events *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us Employee appreciation programs are important for a business’s success because they can help create a positive work environment, boost employee morale and motivation, and ultimately increase productivity and retention rates.  Companies that provide quality and worthy employee appreciation programs have the advantage of finding and keeping talent over those that overlook this important part of healthy company culture. These advantages come in the form of:
What can you do to ensure that your employees are happy and feel appreciated? While there are many traditional ways to show employees appreciation, the changing work scape has inspired many companies to come up with more effective and creative nontraditional employee appreciation methods.  Here is some creative inspiration for nontraditional appreciation ideas:
 By thinking creatively and finding ways to show appreciation that goes beyond the traditional gift card or bonus, companies can create a culture of appreciation and recognition that will benefit both employees and the company as a whole. My Big Day Marketing & Events has a library of creative ideas to help your business develop a successful employee appreciation program. Reach out for a consultation today: mybigdaycompany@outlook.com For more business success tips and ideas, follow MBD Marketing & Events on Facebook, Instagram, and Pinterest.  Making Business Personal
As a connected collective of experts, My Big Day specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns! My Big Day makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with My Big Day, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Contact MBD Marketing & Events *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us
Small business owners and nonprofit employees often wear a dozen hats at once.
Why work harder when you can work smarter? Consider some of these software tools to make your organization more efficient and effective. 
Download our free printable!
Making Business Personal
As a connected collective of experts, My Big Day specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns! My Big Day makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with My Big Day, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Contact MBD Marketing & Events *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us There may come a time in the life of your business when you need to rebrand. Maybe you’re entering a new market, repositioning your brand to appeal to a new customer, or your vision for your business has changed – follow these tips for your company rebrand. Keep in mind that rebranding carries risks. Proceed carefully to avoid alienating your current customers, incorporating short-term trends at the expense of long-term business, and losing brand recognition. Feeling overwhelmed already? Consult the MBD Marketing & Events team for your small business marketing needs.  Do it for the right reasons We’ve already listed some of the right reasons to rebrand. Ultimately, if your brand values, business offerings, or target market have changed, a rebrand is appropriate. We don’t recommend rebranding to appeal to short-term trends in your industry, to “shake things up,” or to cover up a brand crisis. Reevaluate your brand’s identity If your brand’s identity has changed – if you are offering significantly different products or services than you did in the past and/or looking for a new type of customer – don’t jump into a rebrand. Redefining your brand’s identity takes consideration, time, and careful planning behind the scenes. This means revisiting your brand’s vision, mission, and values. Think about what your company does and why. Brand mission encompasses how your company plans to achieve its goals. How is your company providing the best version of the product or service you’re offering? What makes your brand unique compared with competitors? You should be able to answer all of these questions, and have a plan for updating your digital and print business materials accordingly, before making your rebrand public. Read more about brand vision, mission, and values on our blog: Let’s Talk About VALUES. Rename – carefully A new identity can mean your brand has outgrown its name. A name change is a big undertaking which affects brand recognition and website search traffic. You can have a successful rebrand without a name change, but if your company name no longer reflects your business offerings, renaming is a smart move. A new name should reflect your company’s identity and support your mission, not just sound good. Your goal should be to select a name that best reflects your identity now and in the future, so you won’t need to rename again. A new slogan and new visuals should accompany your new brand name.  Create a new look There are lots of elements to consider in creating a new look for your brand. Fonts, colors, logos, website and advertisement imagery, email templates, business cards, all need to have a comprehensive look that reflects your brand identity. Frequent color and logo changes will give your customers whiplash, so choose designs that will stand the test of time with minimal adjustments. Besides your company’s name, these visuals are the most important element of brand recognition. Establish brand guidelines (instructions for use of your logo, fonts, and colors) to maintain consistency. Get feedback It is important to check in with your existing customers during a rebrand. Welcome feedback, and be ready for questions and concerns – even better, try to anticipate questions and concerns so you can address them in your rebranding communications. Interactive platforms like social media give you the opportunity to track customers’ feelings about brand changes. Existing customers must understand the reasons for your rebrand. Reassurance and clarity are necessary for customers to buy into your new brand. Publicize your rebrand While you want to prepare your existing customers for a rebrand, you should be proud of – and celebrate – your business’s growth. Talk about your rebrand, transparently, as publicly as possible. Social media and press releases are excellent avenues for communicating your rebrand to current and prospective clients. To create more excitement (and potential new business), consider creating advertisements and/or hosting an open house or launch party to introduce your new brand. For more business marketing and event tips and ideas, follow My Big Day on Facebook, Instagram, and Pinterest. Making Business Personal
As a connected collective of experts, My Big Day specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns! My Big Day makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with My Big Day, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Contact MBD Marketing & Events *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us Why you need to market your event - and why you should hire MBD Marketing & Events to do so!1/22/2023
A good event attracts visitors, a great event draws a crowd. Marketing and events, while completely different concepts, go hand in hand. What is event marketing? When it comes to company or corporate events, event marketing is the term used to describe any event where a company’s product or service is promoted. Marketing events can be anything from a small gathering of like minded customers/followers, to a large scale industry convention. These events can be live and in-person, or held online, like webinars and meetings. Any event where you can showcase your product or service can be promoted through event marketing. This marketing campaign is built much like any other campaign - with clear goals, strategy, and a timeline that begins well before the event and includes follow up outreach after the event. This same structure can also be applied to any community gathering or large scale event.  Why you need to consider event marketing in your plans The main goal of any event - whether it’s for business or fun - is to bring people together. Event awareness is key. If you are planning a business or organizational event, including event marketing into your plans will help you:
Most importantly, event marketing allows you to build strong, in-person, relationships and trust with current and prospective customers. Business events help engage customers on a personal level.  Trends in event marketing There are numerous studies out there that provide statistics proving why event marketing should be part of your company’s general marketing strategy. In a world that continues to focus more and more on digital advertising, emails, and online content, event marketing offers a personal touch that many customers are craving.
How to incorporate event marketing into your overall strategy Even though we feel event marketing is more successful than any digital advertising campaign, in terms of reaching current and potential customers, we don’t suggest ignoring your digital marketing channels when it comes to event promotions. Social media and email campaigns are great tools for event promotions. Scheduling your event on an online community calendar, such as a local chamber calendar of events, is a great way to connect with other businesses and customers in the greater community. Social media is a great tool for pre and post event promotions and wrap up. Create event hashtags to promote on social media. Schedule posts to build up excitement for your event. Create engaging and exciting visuals to share a few weeks before your event, and to thank guests and partners following the event. Promote your event in relevant LinkedIn or Facebook groups. The possibilities are endless! Create a messaging campaign for your social media and online channels that promotes the event, allows you to tag event partners and vendors (a super easy way to increase the size of your audience), and thank customers and event attendees afterwards. How My Big Day Marketing & Events can help As event and marketing professionals, My Big Day Marketing & Events has the skills and talent to you create a successful event and grow your business at the same time! Our team starts by setting measurable goals and objectives. These goals provide a great way to measure success after all is said and done. Our team can help you build a clear and cohesive theme for your event that reflects your brand and brings everything together - making a pleasant experience for both you and your guests. Our creative team members are pros at creating thematic social media and online campaigns and messaging that draw your potential guests and audiences in!  My Big Day also has connections throughout the industry and we know the best places to promote your event. We can also help you connect with potential partners and vendors - growing your connections throughout the community. We can work with you from concept through event execution - making sure that your unique brand shines through your event, and ensure that all of your goals and objectives are met. If you would like to add event marketing to your overall strategy, please reach out to learn more about how we can help. You can find examples of our work at our website: www.mybigdaycompany.com, and on all of our social media channels: Facebook, Instagram, LinkedIn, and Youtube. Our Pinterest account also offers a wealth of ideas and examples you can use to start your business event planning process.  Congratulations, new business owner! You’ve honed your concept, raised the money, found your perfect space, conducted interviews – and now it’s time to open your doors, with the MBD Marketing and Events team’s tips on how to host a ribbon cutting for your new business.  What is a ribbon cutting? A ribbon cutting is a ceremonial opening of your business, usually a formal event where a company representative or local public figure commemorates your new venture. The name “ribbon cutting” comes from the tradition of cutting a large ribbon with supersized scissors to “open” the doorway to the new storefront. Fun fact: The origin of giant scissors can be traced back to the Bronze Age, over 3,000 years ago. Modern ribbon cuttings need not involve the literal ribbon, though it is still a popular practice. The main purpose of a ribbon cutting is to gain publicity for and raise awareness of a new or renovated business. Ribbon cuttings and grand openings are not one and the same. Grand openings are typically the first time a storefront is open for regular business, while a ribbon cutting is a special event focused on ceremony and dissemination of information. Follow these steps to get the most out of your ribbon cutting: Plan First things first, you’ll need to set a date and time for your ribbon cutting. Your local Chamber of Commerce or an event planner can tell you the ideal day and time to host your event. You’ll also want to check the schedule of any officials or public figures you’d like to attend, before settling on a date. Be sure to allow enough time to plan the logistics of your event and to get the word out. Next, you’ll want to start on promotion (see “Promote” below). While you’re spreading the word about your event, you’ll need to prepare and send invitations to VIPs. Planning the ceremony itself involves considerations about who will host and answer questions, whether you will have any speakers, food, entertainment, seating, photography, and swag such as branded gift bags. Hiring a local event planner like MBD Marketing & Events can streamline this process, and we’ll use our huge network in northern Colorado to get you the best deals from your vendors.  Promote You’ll want to get the word out about your upcoming ribbon cutting as much as possible. There are free and paid methods for creating word of mouth about your event in your community. Consider promoting your event through:
If you’re feeling overwhelmed by the prospect of hours promoting your new business while you’re, well, getting ready to open that new business, you’re not alone. Our marketing and events team can handle all of the above for you! Execute Many people, even business owners, don’t realize what goes into putting on an event behind the scenes – but we are experts. Sticking to your event timeline can be a challenge when juggling multiple vendors and inevitable last-minute mishaps. Having an event planning team working in the background ensures your day will run smoothly, but if you don’t, plan to at least have someone to coordinate vendors and logistics the day of your event. Consider things like:
 Publicize Ideally, your early promotion efforts enticed local publications to attend your ribbon cutting and/or write about your new business. But you can publicize your event, too. Share photos and information about your event on your business’s website and social media pages. If your website includes a blog, dedicate a post to your successful ribbon cutting. Your event guests are a great source of free publicity. Encourage them to share your event by creating a specific hashtag for posting about your event – this allows you to easily search for posts made by guests. A selfie wall, or eye-catching backdrop for guests to take photos in front of, is a source of entertainment and visual publicity for your ribbon cutting. For help planning your ribbon cutting and day-of coordination, book the northern Colorado experts at My Big Day Marketing & Events. We take on the behind-the-scenes stress, so you can enjoy your event. For more business marketing and event tips and ideas, follow My Big Day on Facebook, Instagram, and Pinterest.  The President of MBD Marketing & Events has been requested to be a speaker at the 2023 Made In Loveland Entrepreneurship Series for Businesses.  Date and time Tue, February 28, 2023, 8:00 AM – 9:00 AM MST Location Business Warehouse Accelerator 815 14th Street SW, Suite C250 Loveland, CO 80537 Registration: https://www.eventbrite.com/e/made-in-loveland-featuring-christine-forster-tickets-516366605417  Exploring Software; Time-Tested Platforms Small Businesses Prefer: Small business owners and nonprofit teams often wear a dozen hats at once. Why work harder when you can work smarter? Consider some of these software tools to make your organization more efficient and effective. Christine will take you through software that most small business owners need to get up and running, and to achieve growth. Curious about easy website creation, CRM, marketing and financial tools? This is the session for you. About the Speaker - Christine is an influential business leader, passionate about driving innovation and deploying go-to-market strategies. A consultative and collaborative industry expert, and a masterful relationship builder known for nurturing deep and enduring relationships with customers and colleagues alike. A versatile and visionary leader, champion of inclusivity and steward of company culture. As a small business owner with over 20 years of marketing, event planning and software experience, Christine is excited to share her time-tested tips with you. As a connected collective of experts, My Big Day specializes in the creative touches so many marketing campaigns & events these days are lacking. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns! As purveyors of fun with My Big Day, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! 
Whether you're opening a new location, unveiling a remodel or opening your doors for the first time, a grand opening celebration is a great way to spread the word about your business and attract new customers. Here are some ideas to make your event a hit!
Download our free printable below. 
Free Download: Tips for Making Your Grand Opening A HIT
Making Business Personal
As a connected collective of experts, My Big Day specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns! My Big Day makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with My Big Day, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Contact MBD Marketing & Events *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us |
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Making Business Personal. We pride ourselves on giving you something to look forward to. We are a connected collective of creatives - owned an operated by outstanding women. Want More?Never miss an event or opportunity. Sign up for our newsletter!
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My Big Day Company LLC 2006-2023 www.MyBigDayCompany.com
970-613-1455 or 303-886-3068 EMAIL US
We serve the entire Front Range; Denver, Southern Wyoming, the CO Mountains, and Northern Colorado: Loveland, Fort Collins, Greeley, Windsor, Berthoud, Estes Park, Lyons, Longmont, Boulder, Wellington, Johnstown, Evans, Severance, Timnath, Mead, Frederick, Firestone, Milliken
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