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There may come a time in the life of your business when you need to rebrand. Maybe you’re entering a new market, repositioning your brand to appeal to a new customer, or your vision for your business has changed – follow these tips for your company rebrand. Keep in mind that rebranding carries risks. Proceed carefully to avoid alienating your current customers, incorporating short-term trends at the expense of long-term business, and losing brand recognition. Feeling overwhelmed already? Consult the MBD Marketing & Events team for your small business marketing needs.  Do it for the right reasons We’ve already listed some of the right reasons to rebrand. Ultimately, if your brand values, business offerings, or target market have changed, a rebrand is appropriate. We don’t recommend rebranding to appeal to short-term trends in your industry, to “shake things up,” or to cover up a brand crisis. Reevaluate your brand’s identity If your brand’s identity has changed – if you are offering significantly different products or services than you did in the past and/or looking for a new type of customer – don’t jump into a rebrand. Redefining your brand’s identity takes consideration, time, and careful planning behind the scenes. This means revisiting your brand’s vision, mission, and values. Think about what your company does and why. Brand mission encompasses how your company plans to achieve its goals. How is your company providing the best version of the product or service you’re offering? What makes your brand unique compared with competitors? You should be able to answer all of these questions, and have a plan for updating your digital and print business materials accordingly, before making your rebrand public. Read more about brand vision, mission, and values on our blog: Let’s Talk About VALUES. Rename – carefully A new identity can mean your brand has outgrown its name. A name change is a big undertaking which affects brand recognition and website search traffic. You can have a successful rebrand without a name change, but if your company name no longer reflects your business offerings, renaming is a smart move. A new name should reflect your company’s identity and support your mission, not just sound good. Your goal should be to select a name that best reflects your identity now and in the future, so you won’t need to rename again. A new slogan and new visuals should accompany your new brand name.  Create a new look There are lots of elements to consider in creating a new look for your brand. Fonts, colors, logos, website and advertisement imagery, email templates, business cards, all need to have a comprehensive look that reflects your brand identity. Frequent color and logo changes will give your customers whiplash, so choose designs that will stand the test of time with minimal adjustments. Besides your company’s name, these visuals are the most important element of brand recognition. Establish brand guidelines (instructions for use of your logo, fonts, and colors) to maintain consistency. Get feedback It is important to check in with your existing customers during a rebrand. Welcome feedback, and be ready for questions and concerns – even better, try to anticipate questions and concerns so you can address them in your rebranding communications. Interactive platforms like social media give you the opportunity to track customers’ feelings about brand changes. Existing customers must understand the reasons for your rebrand. Reassurance and clarity are necessary for customers to buy into your new brand. Publicize your rebrand While you want to prepare your existing customers for a rebrand, you should be proud of – and celebrate – your business’s growth. Talk about your rebrand, transparently, as publicly as possible. Social media and press releases are excellent avenues for communicating your rebrand to current and prospective clients. To create more excitement (and potential new business), consider creating advertisements and/or hosting an open house or launch party to introduce your new brand. For more business marketing and event tips and ideas, follow My Big Day on Facebook, Instagram, and Pinterest.  Making Business Personal
As a connected collective of experts, My Big Day specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns! My Big Day makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with My Big Day, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Contact MBD Marketing & Events *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us Color Psychology is the study of how colors affect perceptions and behaviors. It is something important to consider when creating branded assets and audience reaction and reach. Color psychology can have a profound impact on your brand recognition, marketing campaigns, and overall message consistency. Most successful companies use consistent color combos in their branding and messaging strategies. Choosing the right colors for your brand or rebrand is essential. Your brand colors help produce a mood, feeling, and personality for your company, services, and products. The right brand colors will differentiate your brand from the sea of other businesses that your audience interacts with. When picking the right color for your brand, research has found that predicting consumer reaction to color appropriateness is far more important than the actual color itself. How Colors Influence Your Audience Color has always been something that appeals to the human visual senses. Countless marketing studies have shown that particular colors have certain effects on consumers. For example, some colors stimulate areas of the brain that promote excitement (red), while others provide a sense of tranquility (blue). Businesses can harness these color-influenced feelings in their marketing and branding. Check out this infographic on Color Influence:   Your customers are bombarded with different images, colors, and brands every day. The colors you choose for your brand and your marketing campaigns (email marketing in particular) can help you stand out. Content created with color in mind can help your audience see exactly what you want to see and feel exactly what you want them to feel. The color combos and styling also has an effect on whether your content is readable or usable (think white fonts on a dark background). The wrong colors can have a profoundly negative effect on your message. Choosing the Right Colors for Your Brand Here are some pro tips when considering colors to represent your brand:
 Consider contrast when choosing the colors for your branding and messaging. Other things to consider when choosing your audience:
  Event Sponsorship can benefit your marketing and sales By Carrie Stadtmueller, Content Conductor Event sponsorship can be a great cost-effective way to reach your customers, and allow you to reach targeted niche markets without the expense of traditional advertising. Through sponsorship, your business won’t directly promote your company or product, but you will pay to support an event or cause that your customers care about. Through this support, your business is then associated with the event by customers, attendees, media, and the larger community as a whole.  The many benefits of sponsorship There are many benefits associated with sponsorship - many are related to promotional opportunities. If you are looking to sponsor larger events on a nation-wide level scale, there are multiple opportunities to get your branding on items and in the hands of event attendees. Local causes such as sports teams or charity drives might offer more limited spaces for branding and products, but they also allow you to reach a more specific local audience. In all its forms, event sponsorships offer a certainty that traditional advertising simply cannot. They can also help you meet multiple marketing goals at once. Here are just a few:
If it’s a non-profit you’re supporting, you’re getting your name out in the community, building brand visibility - perhaps getting your logo on a t-shirt, creating brand visibility long past the event!
 How you can add sponsorship to your marketing plan Adding an event or non-profit sponsorship to your marketing plan should be a part of your overall marketing strategy. You should spend time asking the following questions:
It doesn’t have to be a huge event to make a huge impact on your business. You should choose something that makes the most sense for your brand and mission, and most of all, something that you believe in. My Big Day Marketing & Events can help My Big Day Marketing & Events works with a variety of non-profits and can help your business find an organization to partner with. We can do the research for you and find the right sponsorship level that will benefit your business as well as the non-profit, making it a win-win for both! If you are interested in finding out more about how an event sponsorship might benefit your small business, please reach out for a consultation.  Contact MBD Marketing & Events
Small Business. Big Impact. Phone: 970-613-1455 or 303-886-3068 Email Us We serve the entire Front Range; Denver, Southern Wyoming, the CO Mountains, and Northern Colorado: Loveland, Fort Collins, Greeley, Windsor, Berthoud, Estes Park, Lyons, Longmont, Boulder, Wellington, Johnstown, Evans, Severance, Timnath, Mead, Frederick, Firestone, Milliken MBD Marketing & Events celebrates the big 1-5 in June – fifteen years of fun, dynamic, groundbreaking events powered by a team of outstanding women. We’re ready to start celebrating our achievements for the remainder of this year, so we’ve come up with a list of 15 (see what we did there?) ideas for celebrating a business milestone. Keep your eyes on MBD’s social media and website for our upcoming 15th anniversary celebrations, and in the meantime, enjoy these ideas for celebrating work milestones with your employees, coworkers, bosses, and customers.  Update company branding A big anniversary is a great time to implement updates to your company logo, website, tagline, and even name to better reflect your company’s current image and goals. If you haven’t noticed, MBD’s own website and logo have undergone some updates this year, and there’s more to come! Create a timeline to show off business achievements A timeline of business achievements is a great way to reflect on how far your business has come and remind longtime customers of (and introduce new ones to) your company’s history. Looking back on growth is a morale booster for employees and owners and shows current and potential clients that your company is constantly developing, expanding, and achieving goals. Buy anniversary-branded company swag Dress up your employees in some new company swag (think: anything from pins to t-shirts) with a special-edition logo. This could include additional logo elements, like anniversary numbers, new or additional colors, and/or decorative accents. Offer anniversary-themed, short-term offers or discounts For companies that offer buy-it-now products, a discount percentage or amount to match the anniversary is a fun offer to retain customers and attract new ones. For example, a mattress company might offer 20% off a new mattress to celebrate a 20-year anniversary. Businesses that provide services can still find fun ways to incorporate anniversary numbers into offers; a home cleaning service might offer the fifth cleaning free to celebrate a five-year anniversary. Give out humorous and/or sincere employee awards Smaller companies especially can create a fun, morale-building night out of hosting an employee awards ceremony. Awards can be humorous (i.e. “always wears the coolest glasses to work”) or serious, or both.  Take a commemorative photo If your company doesn’t take a yearly team photo already, an anniversary is a great time to do so. For small companies, one photo can capture the entire team – larger corporations can divide employees and supervisors by department for a group photo. We especially love this commemorative customer appreciation “Thank You” photo collage, which is social-distancing friendly since it can be done remotely.  Involve customers in a company trivia game Engage with customers in a social media-friendly game of company trivia. Start by compiling a list of fun company facts, then create a question for each fact. These can be multiple choice or open-ended. Offer a prize, experience, or discount for the trivia winner, and post one question per day on social media for a predetermined number of days or weeks. If you’re worried about missed posts or participation on social media, another option is to have people opt-in to play by email. Design a commemorative logo This one takes some design investment, but a commemorative logo can translate to a full marketing campaign and is useful for a variety of digital and print goods – employee t-shirts, pins, website decoration, social media profile images, email marketing, etc. “A Look Back” infographic by the numbers This fun infographic follows the “before and after” format with two columns: one for the year your business began, and one for the anniversary year. You can choose which items to compare: number of services provided, number of happy customers, number of employees, etc.  Have a “Do Good Day” Giving back is a great way to highlight a company’s years of positive impact in a community and continued emphasis on community contribution. Volunteering doubles as a valuable team-building exercise, and has been shown to increase morale and self-esteem of participants. It’s important for companies to align with and support causes and demonstrate value to a community outside of the products and services they provide. MBD has made it a point for 15 years now to contribute something to our community with every event we create. Display company awards and accolades Take this milestone opportunity to remind current and potential customers of any awards or accolades your company has received over the years. These could be displayed in a front office, listed in a social media post or blog post, or (if they aren’t already) featured on your website. Share and celebrate your company’s achievements! What was popular in your company’s first year? This equal-parts-funny, equal-parts-nostalgic infographic highlights popular music, movies, slang, fashion items, you name it – all from the year your company was founded. You can ask employees to contribute their favorites from that year, or use a research tool to find the biggest pop culture phenomena by the numbers. Share with customers for an amusing, relatable experience.  Record a video message or interview with the company president This could be directed toward employees, customers, or both, and can take a lighthearted or serious approach. Ideas include a thank-you video message, a business-centric interview, or a personal or humorous interview (with questions like: What is your favorite guilty pleasure TV show?) Feature your video in a blog post or social media post for followers to enjoy. Host a celebratory anniversary event In the age of Covid, this may mean a small get-together in someone’s backyard or a larger, virtual meeting or team-building activity or class online. Virtual cooking classes and virtual escape rooms are just two of the many options available for safe, morale-boosting work events. If you’re a NoCo local, consider an after-work party in the work parking lot or someone’s neighborhood with drinks from a local bar like On the Rocks. Compile fun facts Create an infographic or list of fun facts unique to the services or products your company provides. Fun facts can include business items – for example, gallons of lemonade served or number of a product sold – and/or personal items like “number of shows binge-watched by our employees during lockdown.” Visit My Big Day’s anniversary celebration Pinterest board for even more ideas to celebrate a company anniversary or milestone. Celebration is our business, and we look forward to celebrating 15 years of memories and achievements with you!  Contact MBD Marketing & Events
Small Business. Big Impact. Phone: 970-613-1455 or 303-886-3068 Email Us We serve the entire Front Range; Denver, Southern Wyoming, the CO Mountains, and Northern Colorado: Loveland, Fort Collins, Greeley, Windsor, Berthoud, Estes Park, Lyons, Longmont, Boulder, Wellington, Johnstown, Evans, Severance, Timnath, Mead, Frederick, Firestone, Milliken  Defining company values is an important part of any company’s business or branding strategy. Company values are often integrated into a company’s mission statement, a formal summary of the aims and values of a company or organization. Visible mission statements benefit a business in multiple ways: They give companies a solid foundation that guides future business activities, and they resonate with customers who share the company’s values. My Big Day has always valued community, creativity, and making memories for our clients. In recent years, My Big Day has expanded our services to include full-service marketing options and year-long event management contracts for other companies and nonprofits. Our company is now in the process of expanding and refining our mission statement with input from all members of our team. We’d like to share with our readers the process of creating a mission statement and the importance of values, as well as some specifics from our journey through this process.  Defining your company’s core values is one of the most effective first steps in developing a mission statement. As an employer, you can ask yourself why your business exists and what you believe it provides to others. It’s important to also reach out to employees for input. Ask employees what they like about working for your company, what they think is most important about the company, and what difference it makes in your community. Some examples of the statements our company received from employees are: “My Big Day is contributing to the positive environment we have created for ourselves as employees, and in turn for all of our clients,” and, “I think there is a mentality [in the company] that melds professionalism with play in a unique way that allows all of the work we do for fun.”
For a company with high employee engagement and morale, values should line up naturally. My Big Day collected keywords and employee statements with a series of emailed questions from our company coach, Katie Beaubian, who sums up the importance of company values: “Core values of a business are the values that are incorporated into everything we do – from how we show up to events, to what clients we work with to how we interact with each other as a team.” My Big Day is proud of our company values and the way they translate into not just the professional execution of our work, but into community outreach and employee and client satisfaction.  Contact My Big Day Marketing & Events
Small Business. Big Impact. Phone: 970-613-1455 or 303-886-3068 Email Us We serve the entire Front Range; Denver, Southern Wyoming, the CO Mountains, and Northern Colorado: Loveland, Fort Collins, Greeley, Windsor, Berthoud, Estes Park, Lyons, Longmont, Boulder, Wellington, Johnstown, Evans, Severance, Timnath, Mead, Frederick, Firestone, Milliken |
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My Big Day Company LLC 2006-2023 www.MyBigDayCompany.com
970-613-1455 or 303-886-3068 EMAIL US
We serve the entire Front Range; Denver, Southern Wyoming, the CO Mountains, and Northern Colorado: Loveland, Fort Collins, Greeley, Windsor, Berthoud, Estes Park, Lyons, Longmont, Boulder, Wellington, Johnstown, Evans, Severance, Timnath, Mead, Frederick, Firestone, Milliken
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