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The Power of Color in Marketing

5/20/2022

Color Psychology is the study of how colors affect perceptions and behaviors. It is something important to consider when creating branded assets and audience reaction and reach.

Color psychology can have a profound impact on your brand recognition, marketing campaigns, and overall message consistency. Most successful companies use consistent color combos in their branding and messaging strategies.

Choosing the right colors for your brand or rebrand is essential. Your brand colors help produce a mood, feeling, and personality for your company, services, and products. The right brand colors will differentiate your brand from the sea of other businesses that your audience interacts with. When picking the right color for your brand, research has found that predicting consumer reaction to color appropriateness is far more important than the actual color itself.

How Colors Influence Your Audience
Color has always been something that appeals to the human visual senses. Countless marketing studies have shown that particular colors have certain effects on consumers. For example, some colors stimulate areas of the brain that promote excitement (red), while others provide a sense of tranquility (blue).

Businesses can harness these color-influenced feelings in their marketing and branding. Check out this infographic on Color Influence:

Your customers are bombarded with different images, colors, and brands every day. The colors you choose for your brand and your marketing campaigns (email marketing in particular) can help you stand out.

Content created with color in mind can help your audience see exactly what you want to see and feel exactly what you want them to feel. The color combos and styling also has an effect on whether your content is readable or usable (think white fonts on a dark background). The wrong colors can have a profoundly negative effect on your message.

Choosing the Right Colors for Your Brand
Here are some pro tips when considering colors to represent your brand:

It’s not as simple as choosing two or three colors. You also need to think about contrast and shading of colors. For example, if everything is high contrast, nothing will stand out and it could make your copy hard to read.
Find balance between color schemes, and legibility for optimal clarity. Choose colors with contrast that is readable.
Pick a primary color (red, blue, yellow) as your main color. Accent this with a complimentary color.
Don’t forget to consider color blindness - Red and green, although complementary colors, will present problems for customers who suffer with color blindness. Did you know this is why Facebook is blue? Mark Zuckerberg has red-green colorblindness.

Consider contrast when choosing the colors for your branding and messaging.

Other things to consider when choosing your audience:

Knowing your audience. Did you know that women generally see more colors than men? They typically see more differentiation and shades. Is your audience made of more men or women?
Think about your audience’s behavior. How people behave when they see a certain color has a direct effect on your success. Think about this when creating CTA buttons or pop-up graphics.
Perhaps test a color combination before sending that email or choosing your brand colors. You can’t really know how your audience will respond unless you create tests to determine which color combos are the most successful.

Utilizing Event Sponsorships in Your Business Marketing Plan

11/30/2021

Event Sponsorship can benefit your marketing and sales
By Carrie Stadtmueller, Content Conductor

Event sponsorship can be a great cost-effective way to reach your customers, and allow you to reach targeted niche markets without the expense of traditional advertising.

Through sponsorship, your business won’t directly promote your company or product, but you will pay to support an event or cause that your customers care about. Through this support, your business is then associated with the event by customers, attendees, media, and the larger community as a whole.

The many benefits of sponsorship

There are many benefits associated with sponsorship - many are related to promotional opportunities. If you are looking to sponsor larger events on a nation-wide level scale, there are multiple opportunities to get your branding on items and in the hands of event attendees.

Local causes such as sports teams or charity drives might offer more limited spaces for branding and products, but they also allow you to reach a more specific local audience.

In all its forms, event sponsorships offer a certainty that traditional advertising simply cannot. They can also help you meet multiple marketing goals at once. Here are just a few:

Shape consumer attitudes. When you sponsor an event that your customers care about, you create positive feelings about your brand.
Build brand awareness. One of the best reasons to sponsor an event is to guarantee an audience that needs your product. If you sponsor a tradeshow geared toward your industry, you are marketing towards an audience that is product-specific.

If it’s a non-profit you’re supporting, you’re getting your name out in the community, building brand visibility - perhaps getting your logo on a t-shirt, creating brand visibility long past the event!

Build Relationships. You can build trust with potential customers. You can form relationships in your community with attendees, other event sponsors, and the event production team. This is an awesome opportunity to network!
Generate Leads. Event sponsorship will put your name and brand top of mind for prospective customers. The larger the event, the more attendees and potential leads for your business to draw from.
Generate media exposure. Media coverage can be expensive. Advertising is expensive. If you can sponsor a local event or industry trade show, you can capitalize on the media presence of that event. Media coverage often includes the names of the sponsors, and at the very least, your logo will be tied to the name or branding of the event. The positive publicity will increase the visibility of your brand, product, and services.

How you can add sponsorship to your marketing plan

Adding an event or non-profit sponsorship to your marketing plan should be a part of your overall marketing strategy. You should spend time asking the following questions:

What causes align with our company’s values?
Have we worked with this non-profit or cause before?
What sort of financial support do they expect from sponsors?
What kind of exposure or benefits do they offer sponsors at different levels of sponsorship?

It doesn’t have to be a huge event to make a huge impact on your business. You should choose something that makes the most sense for your brand and mission, and most of all, something that you believe in.

My Big Day Marketing & Events can help

My Big Day Marketing & Events works with a variety of non-profits and can help your business find an organization to partner with. We can do the research for you and find the right sponsorship level that will benefit your business as well as the non-profit, making it a win-win for both!

If you are interested in finding out more about how an event sponsorship might benefit your small business, please reach out for a consultation.

Contact MBD Marketing & Events

Small Business. Big Impact.

Phone: 970-613-1455 or 303-886-3068

Email Us

We serve the entire Front Range; Denver, Southern Wyoming, the CO Mountains, and Northern Colorado: Loveland, Fort Collins, Greeley, Windsor, Berthoud, Estes Park, Lyons, Longmont, Boulder, Wellington, Johnstown, Evans, Severance, Timnath, Mead, Frederick, Firestone, Milliken

15 Ideas for Celebrating a Business Anniversary

4/16/2021

MBD Marketing & Events celebrates the big 1-5 in June – fifteen years of fun, dynamic, groundbreaking events powered by a team of outstanding women. We’re ready to start celebrating our achievements for the remainder of this year, so we’ve come up with a list of 15 (see what we did there?) ideas for celebrating a business milestone.

Keep your eyes on MBD’s social media and website for our upcoming 15th anniversary celebrations, and in the meantime, enjoy these ideas for celebrating work milestones with your employees, coworkers, bosses, and customers.

Update company branding
A big anniversary is a great time to implement updates to your company logo, website, tagline, and even name to better reflect your company’s current image and goals. If you haven’t noticed, MBD’s own website and logo have undergone some updates this year, and there’s more to come!

Create a timeline to show off business achievements
A timeline of business achievements is a great way to reflect on how far your business has come and remind longtime customers of (and introduce new ones to) your company’s history. Looking back on growth is a morale booster for employees and owners and shows current and potential clients that your company is constantly developing, expanding, and achieving goals.

Buy anniversary-branded company swag
Dress up your employees in some new company swag (think: anything from pins to t-shirts) with a special-edition logo. This could include additional logo elements, like anniversary numbers, new or additional colors, and/or decorative accents.

Offer anniversary-themed, short-term offers or discounts
For companies that offer buy-it-now products, a discount percentage or amount to match the anniversary is a fun offer to retain customers and attract new ones. For example, a mattress company might offer 20% off a new mattress to celebrate a 20-year anniversary. Businesses that provide services can still find fun ways to incorporate anniversary numbers into offers; a home cleaning service might offer the fifth cleaning free to celebrate a five-year anniversary.

Give out humorous and/or sincere employee awards
Smaller companies especially can create a fun, morale-building night out of hosting an employee awards ceremony. Awards can be humorous (i.e. “always wears the coolest glasses to work”) or serious, or both.

Take a commemorative photo
If your company doesn’t take a yearly team photo already, an anniversary is a great time to do so. For small companies, one photo can capture the entire team – larger corporations can divide employees and supervisors by department for a group photo. We especially love this commemorative customer appreciation “Thank You” photo collage, which is social-distancing friendly since it can be done remotely.

Involve customers in a company trivia game
Engage with customers in a social media-friendly game of company trivia. Start by compiling a list of fun company facts, then create a question for each fact. These can be multiple choice or open-ended. Offer a prize, experience, or discount for the trivia winner, and post one question per day on social media for a predetermined number of days or weeks. If you’re worried about missed posts or participation on social media, another option is to have people opt-in to play by email.

Design a commemorative logo
This one takes some design investment, but a commemorative logo can translate to a full marketing campaign and is useful for a variety of digital and print goods – employee t-shirts, pins, website decoration, social media profile images, email marketing, etc.

“A Look Back” infographic by the numbers
This fun infographic follows the “before and after” format with two columns: one for the year your business began, and one for the anniversary year. You can choose which items to compare: number of services provided, number of happy customers, number of employees, etc.

Have a “Do Good Day”
Giving back is a great way to highlight a company’s years of positive impact in a community and continued emphasis on community contribution. Volunteering doubles as a valuable team-building exercise, and has been shown to increase morale and self-esteem of participants. It’s important for companies to align with and support causes and demonstrate value to a community outside of the products and services they provide. MBD has made it a point for 15 years now to contribute something to our community with every event we create.

Display company awards and accolades
Take this milestone opportunity to remind current and potential customers of any awards or accolades your company has received over the years. These could be displayed in a front office, listed in a social media post or blog post, or (if they aren’t already) featured on your website. Share and celebrate your company’s achievements!

What was popular in your company’s first year?
This equal-parts-funny, equal-parts-nostalgic infographic highlights popular music, movies, slang, fashion items, you name it – all from the year your company was founded. You can ask employees to contribute their favorites from that year, or use a research tool to find the biggest pop culture phenomena by the numbers. Share with customers for an amusing, relatable experience.

Record a video message or interview with the company president
This could be directed toward employees, customers, or both, and can take a lighthearted or serious approach. Ideas include a thank-you video message, a business-centric interview, or a personal or humorous interview (with questions like: What is your favorite guilty pleasure TV show?) Feature your video in a blog post or social media post for followers to enjoy.

Host a celebratory anniversary event
In the age of Covid, this may mean a small get-together in someone’s backyard or a larger, virtual meeting or team-building activity or class online. Virtual cooking classes and virtual escape rooms are just two of the many options available for safe, morale-boosting work events. If you’re a NoCo local, consider an after-work party in the work parking lot or someone’s neighborhood with drinks from a local bar like On the Rocks.

Compile fun facts
Create an infographic or list of fun facts unique to the services or products your company provides. Fun facts can include business items – for example, gallons of lemonade served or number of a product sold – and/or personal items like “number of shows binge-watched by our employees during lockdown.”

Visit My Big Day’s anniversary celebration Pinterest board for even more ideas to celebrate a company anniversary or milestone. Celebration is our business, and we look forward to celebrating 15 years of memories and achievements with you!

Let's Talk About VALUES

10/19/2020

Defining company values is an important part of any company’s business or branding strategy. Company values are often integrated into a company’s mission statement, a formal summary of the aims and values of a company or organization. Visible mission statements benefit a business in multiple ways: They give companies a solid foundation that guides future business activities, and they resonate with customers who share the company’s values. My Big Day has always valued community, creativity, and making memories for our clients.

In recent years, My Big Day has expanded our services to include full-service marketing options and year-long event management contracts for other companies and nonprofits. Our company is now in the process of expanding and refining our mission statement with input from all members of our team. We’d like to share with our readers the process of creating a mission statement and the importance of values, as well as some specifics from our journey through this process.

Defining your company’s core values is one of the most effective first steps in developing a mission statement. As an employer, you can ask yourself why your business exists and what you believe it provides to others. It’s important to also reach out to employees for input. Ask employees what they like about working for your company, what they think is most important about the company, and what difference it makes in your community. Some examples of the statements our company received from employees are:

“My Big Day is contributing to the positive environment we have created for ourselves as employees, and in turn for all of our clients,” and, “I think there is a mentality [in the company] that melds professionalism with play in a unique way that allows all of the work we do for fun.”

Look for commonly repeated words or synonyms, as these are things your employees associate with your company, and your clients likely do, too. Some keywords from My Big Day’s employee feedback were “empowered,” “supported,” “creative,” “collaborative,” “teamwork,” and “community.”

These components (keywords and statements) become your company values, and accompany your company’s vision (a statement that describes your company’s aspirations and explains how customers can benefit from using your company) to create your company’s mission statement. Values are essential to the mission statement, because they are often the most meaningful component to customers. A vision statement tells your company’s audience what the company expects to achieve; values tell your audience how you plan to achieve it.

For a company with high employee engagement and morale, values should line up naturally. My Big Day collected keywords and employee statements with a series of emailed questions from our company coach, Katie Beaubian, who sums up the importance of company values:
“Core values of a business are the values that are incorporated into everything we do – from how we show up to events, to what clients we work with to how we interact with each other as a team.”

My Big Day is proud of our company values and the way they translate into not just the professional execution of our work, but into community outreach and employee and client satisfaction.

Contact My Big Day Marketing & Events

Small Business. Big Impact.

Phone: 970-613-1455 or 303-886-3068

Email Us

We serve the entire Front Range; Denver, Southern Wyoming, the CO Mountains, and Northern Colorado: Loveland, Fort Collins, Greeley, Windsor, Berthoud, Estes Park, Lyons, Longmont, Boulder, Wellington, Johnstown, Evans, Severance, Timnath, Mead, Frederick, Firestone, Milliken

The Power of Color in Marketing

Utilizing Event Sponsorships in Your Business Marketing Plan

15 Ideas for Celebrating a Business Anniversary

Let's Talk About VALUES

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