Let's Talk About VALUES

Defining company values is an important part of any company’s business or branding strategy. Company values are often integrated into a company’s mission statement, a formal summary of the aims and values of a company or organization. Visible mission statements benefit a business in multiple ways: They give companies a solid foundation that guides future business activities, and they resonate with customers who share the company’s values. My Big Day has always valued community, creativity, and making memories for our clients. 

In recent years, My Big Day has expanded our services to include full-service marketing options and year-long event management contracts for other companies and nonprofits. Our company is now in the process of expanding and refining our mission statement with input from all members of our team. We’d like to share with our readers the process of creating a mission statement and the importance of values, as well as some specifics from our journey through this process.

---

Defining your company’s core values is one of the most effective first steps in developing a mission statement. As an employer, you can ask yourself why your business exists and what you believe it provides to others. It’s important to also reach out to employees for input. Ask employees what they like about working for your company, what they think is most important about the company, and what difference it makes in your community. Some examples of the statements our company received from employees are:

​ “My Big Day is contributing to the positive environment we have created for ourselves as employees, and in turn for all of our clients,” and, “I think there is a mentality [in the company] that melds professionalism with play in a unique way that allows all of the work we do for fun.”

Look for commonly repeated words or synonyms, as these are things your employees associate with your company, and your clients likely do, too. Some keywords from My Big Day’s employee feedback were “empowered,” “supported,” “creative,” “collaborative,” “teamwork,” and “community.” 

These components (keywords and statements) become your company values, and accompany your company’s vision (a statement that describes your company’s aspirations and explains how customers can benefit from using your company) to create your company’s mission statement. Values are essential to the mission statement, because they are often the most meaningful component to customers. A vision statement tells your company’s audience what the company expects to achieve; values tell your audience how you plan to achieve it.

For a company with high employee engagement and morale, values should line up naturally. My Big Day collected keywords and employee statements with a series of emailed questions from our company coach, Katie Beaubian, who sums up the importance of company values:
“Core values of a business are the values that are incorporated into everything we do – from how we show up to events, to what clients we work with to how we interact with each other as a team.”

​My Big Day is proud of our company values and the way they translate into not just the professional execution of our work, but into community outreach and employee and client satisfaction.

Contact My Big Day Marketing & Events

Small Business. Big Impact.

Phone: 970-613-1455  or  303-886-3068
​
Email Us

We serve the entire Front Range;  Denver, Southern Wyoming, the CO Mountains, and Northern Colorado: Loveland, Fort Collins, Greeley, Windsor, Berthoud, Estes Park, Lyons, Longmont, Boulder, Wellington, Johnstown, Evans, Severance, Timnath, Mead, Frederick, Firestone, Milliken