MBD Marketing & Events celebrates the big 1-5 in June – fifteen years of fun, dynamic, groundbreaking events powered by a team of outstanding women. We’re ready to start celebrating our achievements for the remainder of this year, so we’ve come up with a list of 15 (see what we did there?) ideas for celebrating a business milestone.
Keep your eyes on MBD’s social media and website for our upcoming 15th anniversary celebrations, and in the meantime, enjoy these ideas for celebrating work milestones with your employees, coworkers, bosses, and customers.
Update company branding
A big anniversary is a great time to implement updates to your company logo, website, tagline, and even name to better reflect your company’s current image and goals. If you haven’t noticed, MBD’s own website and logo have undergone some updates this year, and there’s more to come!
Create a timeline to show off business achievements
A timeline of business achievements is a great way to reflect on how far your business has come and remind longtime customers of (and introduce new ones to) your company’s history. Looking back on growth is a morale booster for employees and owners and shows current and potential clients that your company is constantly developing, expanding, and achieving goals.
Buy anniversary-branded company swag
Dress up your employees in some new company swag (think: anything from pins to t-shirts) with a special-edition logo. This could include additional logo elements, like anniversary numbers, new or additional colors, and/or decorative accents.
Offer anniversary-themed, short-term offers or discounts
For companies that offer buy-it-now products, a discount percentage or amount to match the anniversary is a fun offer to retain customers and attract new ones. For example, a mattress company might offer 20% off a new mattress to celebrate a 20-year anniversary. Businesses that provide services can still find fun ways to incorporate anniversary numbers into offers; a home cleaning service might offer the fifth cleaning free to celebrate a five-year anniversary.
Give out humorous and/or sincere employee awards
Smaller companies especially can create a fun, morale-building night out of hosting an employee awards ceremony. Awards can be humorous (i.e. “always wears the coolest glasses to work”) or serious, or both.
Take a commemorative photo
If your company doesn’t take a yearly team photo already, an anniversary is a great time to do so. For small companies, one photo can capture the entire team – larger corporations can divide employees and supervisors by department for a group photo. We especially love this commemorative customer appreciation “Thank You” photo collage, which is social-distancing friendly since it can be done remotely.
Involve customers in a company trivia game
Engage with customers in a social media-friendly game of company trivia. Start by compiling a list of fun company facts, then create a question for each fact. These can be multiple choice or open-ended. Offer a prize, experience, or discount for the trivia winner, and post one question per day on social media for a predetermined number of days or weeks. If you’re worried about missed posts or participation on social media, another option is to have people opt-in to play by email.
Design a commemorative logo
This one takes some design investment, but a commemorative logo can translate to a full marketing campaign and is useful for a variety of digital and print goods – employee t-shirts, pins, website decoration, social media profile images, email marketing, etc.
“A Look Back” infographic by the numbers
This fun infographic follows the “before and after” format with two columns: one for the year your business began, and one for the anniversary year. You can choose which items to compare: number of services provided, number of happy customers, number of employees, etc.
Have a “Do Good Day”
Giving back is a great way to highlight a company’s years of positive impact in a community and continued emphasis on community contribution. Volunteering doubles as a valuable team-building exercise, and has been shown to increase morale and self-esteem of participants. It’s important for companies to align with and support causes and demonstrate value to a community outside of the products and services they provide. MBD has made it a point for 15 years now to contribute something to our community with every event we create.
Display company awards and accolades
Take this milestone opportunity to remind current and potential customers of any awards or accolades your company has received over the years. These could be displayed in a front office, listed in a social media post or blog post, or (if they aren’t already) featured on your website. Share and celebrate your company’s achievements!
What was popular in your company’s first year?
This equal-parts-funny, equal-parts-nostalgic infographic highlights popular music, movies, slang, fashion items, you name it – all from the year your company was founded. You can ask employees to contribute their favorites from that year, or use a research tool to find the biggest pop culture phenomena by the numbers. Share with customers for an amusing, relatable experience.
Record a video message or interview with the company president
This could be directed toward employees, customers, or both, and can take a lighthearted or serious approach. Ideas include a thank-you video message, a business-centric interview, or a personal or humorous interview (with questions like: What is your favorite guilty pleasure TV show?) Feature your video in a blog post or social media post for followers to enjoy.
Host a celebratory anniversary event
In the age of Covid, this may mean a small get-together in someone’s backyard or a larger, virtual meeting or team-building activity or class online. Virtual cooking classes and virtual escape rooms are just two of the many options available for safe, morale-boosting work events. If you’re a NoCo local, consider an after-work party in the work parking lot or someone’s neighborhood with drinks from a local bar like On the Rocks.
Compile fun facts
Create an infographic or list of fun facts unique to the services or products your company provides. Fun facts can include business items – for example, gallons of lemonade served or number of a product sold – and/or personal items like “number of shows binge-watched by our employees during lockdown.”
Visit My Big Day’s anniversary celebration Pinterest board for even more ideas to celebrate a company anniversary or milestone. Celebration is our business, and we look forward to celebrating 15 years of memories and achievements with you!
Contact MBD Marketing & Events
Small Business. Big Impact.
Phone: 970-613-1455 or 303-886-3068
We serve the entire Front Range; Denver, Southern Wyoming, the CO Mountains, and Northern Colorado: Loveland, Fort Collins, Greeley, Windsor, Berthoud, Estes Park, Lyons, Longmont, Boulder, Wellington, Johnstown, Evans, Severance, Timnath, Mead, Frederick, Firestone, Milliken
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