Why you need to market your event - and why you should hire MBD Marketing & Events to do so!1/22/2023
A good event attracts visitors, a great event draws a crowd. Marketing and events, while completely different concepts, go hand in hand. What is event marketing? When it comes to company or corporate events, event marketing is the term used to describe any event where a company’s product or service is promoted. Marketing events can be anything from a small gathering of like minded customers/followers, to a large scale industry convention. These events can be live and in-person, or held online, like webinars and meetings. Any event where you can showcase your product or service can be promoted through event marketing. This marketing campaign is built much like any other campaign - with clear goals, strategy, and a timeline that begins well before the event and includes follow up outreach after the event. This same structure can also be applied to any community gathering or large scale event.  Why you need to consider event marketing in your plans The main goal of any event - whether it’s for business or fun - is to bring people together. Event awareness is key. If you are planning a business or organizational event, including event marketing into your plans will help you:
Most importantly, event marketing allows you to build strong, in-person, relationships and trust with current and prospective customers. Business events help engage customers on a personal level.  Trends in event marketing There are numerous studies out there that provide statistics proving why event marketing should be part of your company’s general marketing strategy. In a world that continues to focus more and more on digital advertising, emails, and online content, event marketing offers a personal touch that many customers are craving.
How to incorporate event marketing into your overall strategy Even though we feel event marketing is more successful than any digital advertising campaign, in terms of reaching current and potential customers, we don’t suggest ignoring your digital marketing channels when it comes to event promotions. Social media and email campaigns are great tools for event promotions. Scheduling your event on an online community calendar, such as a local chamber calendar of events, is a great way to connect with other businesses and customers in the greater community. Social media is a great tool for pre and post event promotions and wrap up. Create event hashtags to promote on social media. Schedule posts to build up excitement for your event. Create engaging and exciting visuals to share a few weeks before your event, and to thank guests and partners following the event. Promote your event in relevant LinkedIn or Facebook groups. The possibilities are endless! Create a messaging campaign for your social media and online channels that promotes the event, allows you to tag event partners and vendors (a super easy way to increase the size of your audience), and thank customers and event attendees afterwards. How My Big Day Marketing & Events can help As event and marketing professionals, My Big Day Marketing & Events has the skills and talent to you create a successful event and grow your business at the same time! Our team starts by setting measurable goals and objectives. These goals provide a great way to measure success after all is said and done. Our team can help you build a clear and cohesive theme for your event that reflects your brand and brings everything together - making a pleasant experience for both you and your guests. Our creative team members are pros at creating thematic social media and online campaigns and messaging that draw your potential guests and audiences in!  My Big Day also has connections throughout the industry and we know the best places to promote your event. We can also help you connect with potential partners and vendors - growing your connections throughout the community. We can work with you from concept through event execution - making sure that your unique brand shines through your event, and ensure that all of your goals and objectives are met. If you would like to add event marketing to your overall strategy, please reach out to learn more about how we can help. You can find examples of our work at our website: www.mybigdaycompany.com, and on all of our social media channels: Facebook, Instagram, LinkedIn, and Youtube. Our Pinterest account also offers a wealth of ideas and examples you can use to start your business event planning process.  Congratulations, new business owner! You’ve honed your concept, raised the money, found your perfect space, conducted interviews – and now it’s time to open your doors, with the MBD Marketing and Events team’s tips on how to host a ribbon cutting for your new business.  What is a ribbon cutting? A ribbon cutting is a ceremonial opening of your business, usually a formal event where a company representative or local public figure commemorates your new venture. The name “ribbon cutting” comes from the tradition of cutting a large ribbon with supersized scissors to “open” the doorway to the new storefront. Fun fact: The origin of giant scissors can be traced back to the Bronze Age, over 3,000 years ago. Modern ribbon cuttings need not involve the literal ribbon, though it is still a popular practice. The main purpose of a ribbon cutting is to gain publicity for and raise awareness of a new or renovated business. Ribbon cuttings and grand openings are not one and the same. Grand openings are typically the first time a storefront is open for regular business, while a ribbon cutting is a special event focused on ceremony and dissemination of information. Follow these steps to get the most out of your ribbon cutting: Plan First things first, you’ll need to set a date and time for your ribbon cutting. Your local Chamber of Commerce or an event planner can tell you the ideal day and time to host your event. You’ll also want to check the schedule of any officials or public figures you’d like to attend, before settling on a date. Be sure to allow enough time to plan the logistics of your event and to get the word out. Next, you’ll want to start on promotion (see “Promote” below). While you’re spreading the word about your event, you’ll need to prepare and send invitations to VIPs. Planning the ceremony itself involves considerations about who will host and answer questions, whether you will have any speakers, food, entertainment, seating, photography, and swag such as branded gift bags. Hiring a local event planner like MBD Marketing & Events can streamline this process, and we’ll use our huge network in northern Colorado to get you the best deals from your vendors.  Promote You’ll want to get the word out about your upcoming ribbon cutting as much as possible. There are free and paid methods for creating word of mouth about your event in your community. Consider promoting your event through:
If you’re feeling overwhelmed by the prospect of hours promoting your new business while you’re, well, getting ready to open that new business, you’re not alone. Our marketing and events team can handle all of the above for you! Execute Many people, even business owners, don’t realize what goes into putting on an event behind the scenes – but we are experts. Sticking to your event timeline can be a challenge when juggling multiple vendors and inevitable last-minute mishaps. Having an event planning team working in the background ensures your day will run smoothly, but if you don’t, plan to at least have someone to coordinate vendors and logistics the day of your event. Consider things like:
 Publicize Ideally, your early promotion efforts enticed local publications to attend your ribbon cutting and/or write about your new business. But you can publicize your event, too. Share photos and information about your event on your business’s website and social media pages. If your website includes a blog, dedicate a post to your successful ribbon cutting. Your event guests are a great source of free publicity. Encourage them to share your event by creating a specific hashtag for posting about your event – this allows you to easily search for posts made by guests. A selfie wall, or eye-catching backdrop for guests to take photos in front of, is a source of entertainment and visual publicity for your ribbon cutting. For help planning your ribbon cutting and day-of coordination, book the northern Colorado experts at My Big Day Marketing & Events. We take on the behind-the-scenes stress, so you can enjoy your event. For more business marketing and event tips and ideas, follow My Big Day on Facebook, Instagram, and Pinterest.  The President of MBD Marketing & Events has been requested to be a speaker at the 2023 Made In Loveland Entrepreneurship Series for Businesses.  Date and time Tue, February 28, 2023, 8:00 AM – 9:00 AM MST Location Business Warehouse Accelerator 815 14th Street SW, Suite C250 Loveland, CO 80537 Registration: https://www.eventbrite.com/e/made-in-loveland-featuring-christine-forster-tickets-516366605417  Exploring Software; Time-Tested Platforms Small Businesses Prefer: Small business owners and nonprofit teams often wear a dozen hats at once. Why work harder when you can work smarter? Consider some of these software tools to make your organization more efficient and effective. Christine will take you through software that most small business owners need to get up and running, and to achieve growth. Curious about easy website creation, CRM, marketing and financial tools? This is the session for you. About the Speaker - Christine is an influential business leader, passionate about driving innovation and deploying go-to-market strategies. A consultative and collaborative industry expert, and a masterful relationship builder known for nurturing deep and enduring relationships with customers and colleagues alike. A versatile and visionary leader, champion of inclusivity and steward of company culture. As a small business owner with over 20 years of marketing, event planning and software experience, Christine is excited to share her time-tested tips with you. As a connected collective of experts, My Big Day specializes in the creative touches so many marketing campaigns & events these days are lacking. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns! As purveyors of fun with My Big Day, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! 
Whether you're opening a new location, unveiling a remodel or opening your doors for the first time, a grand opening celebration is a great way to spread the word about your business and attract new customers. Here are some ideas to make your event a hit!
Download our free printable below. 
Free Download: Tips for Making Your Grand Opening A HIT
Making Business Personal
As a connected collective of experts, My Big Day specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns! My Big Day makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with My Big Day, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Contact MBD Marketing & Events *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us MBD Marketing & Events has been in the industry for over 16 years and has seen A LOT in our time. Analyzing what we have booked this year, what our clients are talking about, what we are learning in the courses we take, and reading what our industry partners have to say.... here is what you can expect from meetings and events in 2023.  2023 Event Forecast and Trends Colorado’s economy is expected to continue growing in 2023 — slowly. This is good news. Colorado’s economy is expected to grow slightly in 2023 — by a little over 1 percent, and inflation is predicted to drop to 4.6 percent according to the December economic forecast from Legislative Council Staff, the state’s nonpartisan fiscal analysts. While we may see some hesitation to spend big in some areas of business... economic growth helps with consumer confidence. Meeting professionals expect in-person events and budgets to increase in 2023, according to American Express Meetings & Events. The 12th annual Global Meetings & Events Forecast found that more than three quarters (77 per cent) of respondents are optimistic about the health of the industry heading into 2023 (rating eight or above out of 10) – a six-point increase compared to last year’s survey. And when it comes to budgets, just under two thirds (65 per cent) said that overall M&E spend is increasing for 2023.  MBD engages closely with Cvent and always anticipates their annual report. Below are Cvent’s 14 Meeting & Event Trends for 2023 Trend 1 – Planners are not only planning more meetings, they anticipate a surge in future bookings. Trend 2 – There’s a renewed focus on return on time/experience/investment for attendees, especially as costs increase. Trend 3 – Social activism will play a big role in how meetings are planned. Trend 4 – Hotels need to adapt to “a triple threat” (in-person, hybrid and virtual). Trend 5 – Event planners will refocus on and prioritize health and wellness activities. Trend 6 – Planners are choosing leisure destinations more frequently, perhaps even over metro centers. Trend 7 – Virtual reality is no longer just for video games. It may soon make event planning easier and more efficient. Trend 8 – Google’s shift away from third-party cookies will impact online advertising strategies. Trend 9 – Smaller meetings may increasingly become a preferred option, especially for luxury events. Trend 10 – Special events will increasingly become multiday celebrations. Trend 11 – In-person meetings are a vital part of maintaining and rebuilding workplace culture. Trend 12 – Reaching event planners with influencer marketing and placing additional emphasis on video content will become more common. Trend 13 – An increased focus on diversity, equity and inclusion efforts in the meetings and events industry. Trend 14 – New planners increasingly seek out special venues, outdoor events and unique settings. Colorado is especially well-suited for trends 5, 6, 10, and 14 when working with planners seeking health and wellness activities, leisure destinations, multiday offerings, and unique/outdoor settings. Diversity, equity and inclusion (DE&I) also is at the forefront.  Meetings + Events Magazine predicts significant meeting & event recovery in 2023. As reporting just weeks ago, in an update to its U.S. Meetings Recovery Forecast (MRF) released late last year, Knowland predicts that 2023 will be a year of growth and not just another year of recovery. The company, known for providing data insights on meetings and events for the hospitality industry, also offered an updated Top 25 U.S. Meetings Recovery Forecast (MRF25). Knowland added the MRF25 in February 2022 examine industry recovery patterns for the top 25 U.S. markets. These cities include Anaheim, Atlanta, Boston, Chicago, Dallas, Denver, Detroit, Houston, Los Angeles, Miami, Minneapolis, Nashville, New Orleans, New York, Norfolk, Oahu Island, Orlando, Philadelphia, Phoenix, San Diego, San Francisco, Seattle, St. Louis, Tampa, and Washington, D.C.  Meeting Professionals International (MPI) has released their Fall 2022 Meetings Outlook report that indicates that many meeting professionals are reporting their business is back to pre-pandemic levels. However, rising costs and insufficient resources (both staff and budgets) are expected to be trends in 2023. Price hikes have hit virtually every area of the industry, with 64% of planners and suppliers calling it a seller’s market. As a result, 78% are seeking new revenue opportunities for their meetings and events. While 65% expect their budgets to increase in 2023, the growth likely won’t keep pace with rising costs. Staffing is still an issue, with 62% of survey respondents indicating they are still having trouble filling staff vacancies. A year ago, only 3% or respondents said their business levels had returned to pre-pandemic levels. Now, 32% indicate full recovery with 31% implying it will happen sometime in 2023 and the remaining 37% in 2024 or later. Great news!  The MBD Marketing & Events team has seen first-hand an increase in meetings, events and retreats. What we have noticed most is that clients are looking for NEW and CREATIVE ways to meet, connect and engage. We pride ourselves on our resourcefulness, connections and creativity. We anticipate growth in 2023 and even more so in 2024.  Making Business Personal
As a connected collective of experts, My Big Day specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns! My Big Day makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with My Big Day, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Contact MBD Marketing & Events *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email U One of our favorite unique elements of hosting the Loveland Valentine's Day Group Wedding & Vow Renewal Ceremony is the fantastic gift bags that every couple receives. Every year, local businesses offer up goodies to gift our couples and discounts on services! Wedding couples also have the opportunity to win a huge gift basket as well!  Thank you to the following partners for gifting our wedding couples with something special in our gift bags and gift basket! Partners 2023
 2023 brings a once in a lifetime opportunity to get married ON THE ICE at The Budweiser Event Center - prior to an Eagles Hockey Game! *Registration must be made online in advance Wedding & Vow Renewal Package includes: •Custom Wedding & Vow Renewal Ceremony in the Sweetheart City, Loveland CO •Romantic Ceremony & Background Music •Your Marriage Certificate Signed by the Officiant •Signature Wedding Cupcakes from B Sweet Cupcakes •Gift Bag from Participating Loveland Businesses •Keepsake Photo with Custom Backdrop •Keepsake Lock you can Use to Permanently 'Lock your Love' on the Famous Loveland Sculpture from Visit Loveland! •A Chance to Win a BIG Gift Basket from Local Businesses! •Tickets for you to Attend the Eagles Hockey Game After Your Ceremony! •Discounted game tickets for your family (limited number) •A Chance to Win a Ride in the VANBONI During the Hockey Game.  MBD Marketing & Events has proudly supported the No DUI Larimer initiative through marketing services for 3 years. The statistics don't lie. We have an issue in Northern Colorado and we are determined to help shed light on it and to support Partners in their efforts to encourage Larimer residents to "Make the Call."  The No DUI Larimer coalition and campaign was born out of the need to address the problem of impaired driving in our community. The goal is to prevent driving under the influence of alcohol or other substances by increasing community responsibility for safe and responsible driving. Our campaign is encouraging the public to “Make the Call” to end impaired driving in our community. Make the Call to get a safe ride home. Make the Call about whether you should get behind the wheel, and Make the Call to report suspected impaired drivers. Driving under the influence IS an emergency–please call 911 if you see someone you suspect is driving impaired. Areas of focus for this group include:
Every day, almost 30 people in the United States die in drunk-driving crashes, that’s one person every 50 minutes. In 2019 more than 8,500 people were arrested for driving under the influence in Colorado. A needs assessment completed in October 2018 found that DUI/DWAI offenses are a significant issue in Larimer County due to a number of factors on which the dedicated members of the steering committee will focus through education, outreach, and policy change.  In 2020 roughly 65% of drivers arrested for a DUI tested positive for at least one drug (including alcohol) and 25.3% for two or more drugs. 25% of Larimer County adults reported binge drinking in the past month. This is higher than the state (18%) and national (16%) average. Ending impaired driving is a joint effort between law enforcement, government agencies, alcohol and cannabis retailers, local nonprofits, and the community. We need your help to stop impaired driving before it happens, and when it’s happening.  Ending impaired driving is a joint effort between law enforcement, government agencies, alcohol and cannabis retailers, local nonprofits, and the community. We need your help to stop impaired driving before it happens, and when it’s happening. Thanks for doing your part. MORE INFORMATION ABOUT THIS INITIATIVE: Partners, who absorbed this project from the former nonprofit, Team Wellness & Prevention, is the lead agency on this five-year project which is now in its fourth year. Partners has engaged a steering committee, and named the project NO DUI LARIMER. Want to receive information on No DUI Larimer? Please email Shayna Kefalas, Program Director [email protected] (970) 484-7123  Making Business Personal
As a connected collective of experts, My Big Day specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns! My Big Day makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with My Big Day, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Contact MBD Marketing & Events *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us Our mission at My Big Day Marketing & Events is to bring highly curated and collaborative events and business strategies to Northern Colorado. We support businesses, nonprofits, and individuals in the growth of their ideas, events, and marketing strategies. In other words - Community is a BIG DEAL to our company. Giving back is just one way we live out our mission every day. This past year, My Big Day Marketing & Events donated $120,980 in Marketing & Event services to Northern Colorado nonprofit organizations. We value the work that they do and want to make it easier for them to succeed. Please consider joining us and finding a nonprofit that you believe in as part of your year-end charitable giving! It's the perfect time to offer financial support to the organizations and nonprofits that do the good work you believe in.  Making Business Personal As a connected collective of experts, My Big Day specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns! My Big Day makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with My Big Day, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Contact MBD Marketing & Events *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us  There are many stressful jobs in the workforce: anesthesiologist, police officer, judge, customer service operator … The Occupational Information Network, O*NET, part of the Department or Labor, ranked 873 of them using a metric that ranks stress in a variety of categories. The ranking notes the importance of accepting criticism and dealing calmly with high-stress situations in each job. Which jobs require the highest level of stress tolerance? See below. We found this article particularly interesting, since EVENT PLANNER is listed as #14 out of 873 jobs! Maybe you'll think twice about asking your admin team to take on your next company conference or retreat. Leave it to the experts - we know how to handle the stress. 
 Making Business Personal
As a connected collective of experts, My Big Day specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns! My Big Day makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with My Big Day, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Contact MBD Marketing & Events *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us MBD Marketing & Events is proud to be the event planning team for the Loveland Valentine's Day Wedding & Vow Renewal Ceremony. Every year, we participate in the 2023 Valentine Press Conference with our wonderful Loveland partners who come together to celebrate ALL THINGS Valentine in our Sweetheart City! The press conference was hosted at the Budweiser Event Center this year, as the Valentine Wedding will take place on the ice, before an Eagles hockey game! Thank you to Visit Loveland, the Loveland Chamber, Downtown Loveland and the Budweiser Event Center for being such amazing event partners!  The Valentine Press Conference is intended to cover the history of Valentine's Celebrations in the city of Loveland, announce the 2023 card verse and design, the 2023 cache stamp design, Miss Loveland Valentine, the Sweetheart Winery 2023 wine, the 2023 Valentine coffee, Colorado Candy Company, valentine mailing dates through our post office partners, the Loveland Sweetheart Festival, and the Annual Loveland Valentine's Day Wedding & Vow Renewal Ceremony! Thank you to all of our media partners who cover the month-long festivities that receive international attention! About the Loveland Valentine's Day Wedding Loveland’s Annual Valentine’s Day Group Wedding & Vow Renewal Ceremony ***Sweetheart Eagles Hockey Game*** Tuesday, February 14th, 2023 The Budweiser Events Center - Eagles Hockey Game 5290 Arena Cir, Loveland, CO 80538 Ceremony Time: 4pm Game Starts at 7pm The Loveland Annual Valentine's Day Group Wedding & Vow Renewal Ceremony: A romantic ceremony with music you vote on, a customized ceremony, keepsake photos, a LOCK couples can use to "Lock their love" on the famous LOVE sculpture or HEART sculpture in Loveland, gift bags, signature wedding cupcakes, and a chance to win a huge gift basket! What an original way to celebrate your love ON Valentine's Day! 2023 brings a once in a lifetime opportunity to get married ON THE ICE at The Budweiser Event Center - prior to an Eagles Hockey Game! *Registration must be made online in advance Wedding & Vow Renewal Package $140 per couple
TICKETS  Now Accepting Vendor Partners! Just as in past years, we are offering local businesses a way to promote their business and offers to our guests for FREE. The ceremony will be at 4pm. Again, we will draw a name from all registered couples to win a huge gift basket. Each couple will also receive gift bags with items from participating businesses. We are dedicated to supporting our community and local businesses. Let us know if we can help support you with this opportunity. We are getting tons of media attention this year. Come join in the fun and promote your business for FREE! Please let us know if you would like to take advantage of the promotion. All we need to know: Do you have 100 items to donate or coupons to offer? Do you have a prize for the gift basket? When can we pick up? Please send us your LOGO for promotion! EMAIL US to participate  Making Business Personal
As a connected collective of experts, My Big Day specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns! My Big Day makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with My Big Day, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Contact MBD Marketing & Events *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us |
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Making Business Personal. We pride ourselves on giving you something to look forward to. We are a connected collective of creatives - owned an operated by outstanding women. Want More?Never miss an event or opportunity. Sign up for our newsletter!
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My Big Day Company LLC 2006-2023 www.MyBigDayCompany.com
970-613-1455 or 303-886-3068 EMAIL US
We serve the entire Front Range; Denver, Southern Wyoming, the CO Mountains, and Northern Colorado: Loveland, Fort Collins, Greeley, Windsor, Berthoud, Estes Park, Lyons, Longmont, Boulder, Wellington, Johnstown, Evans, Severance, Timnath, Mead, Frederick, Firestone, Milliken
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