A good event attracts visitors, a great event draws a crowd.
Marketing and events, while completely different concepts, go hand in hand.
What is event marketing?
When it comes to company or corporate events, event marketing is the term used to describe any event where a company’s product or service is promoted. Marketing events can be anything from a small gathering of like minded customers/followers, to a large scale industry convention. These events can be live and in-person, or held online, like webinars and meetings.
Any event where you can showcase your product or service can be promoted through event marketing. This marketing campaign is built much like any other campaign - with clear goals, strategy, and a timeline that begins well before the event and includes follow up outreach after the event. This same structure can also be applied to any community gathering or large scale event.
Why you need to consider event marketing in your plans
The main goal of any event - whether it’s for business or fun - is to bring people together. Event awareness is key.
If you are planning a business or organizational event, including event marketing into your plans will help you:
Most importantly, event marketing allows you to build strong, in-person, relationships and trust with current and prospective customers. Business events help engage customers on a personal level.
Trends in event marketing
There are numerous studies out there that provide statistics proving why event marketing should be part of your company’s general marketing strategy. In a world that continues to focus more and more on digital advertising, emails, and online content, event marketing offers a personal touch that many customers are craving.
How to incorporate event marketing into your overall strategy
Even though we feel event marketing is more successful than any digital advertising campaign, in terms of reaching current and potential customers, we don’t suggest ignoring your digital marketing channels when it comes to event promotions.
Social media and email campaigns are great tools for event promotions. Scheduling your event on an online community calendar, such as a local chamber calendar of events, is a great way to connect with other businesses and customers in the greater community.
Social media is a great tool for pre and post event promotions and wrap up. Create event hashtags to promote on social media. Schedule posts to build up excitement for your event. Create engaging and exciting visuals to share a few weeks before your event, and to thank guests and partners following the event. Promote your event in relevant LinkedIn or Facebook groups. The possibilities are endless!
Create a messaging campaign for your social media and online channels that promotes the event, allows you to tag event partners and vendors (a super easy way to increase the size of your audience), and thank customers and event attendees afterwards.
How My Big Day Marketing & Events can help
As event and marketing professionals, My Big Day Marketing & Events has the skills and talent to you create a successful event and grow your business at the same time!
Our team starts by setting measurable goals and objectives. These goals provide a great way to measure success after all is said and done.
Our team can help you build a clear and cohesive theme for your event that reflects your brand and brings everything together - making a pleasant experience for both you and your guests. Our creative team members are pros at creating thematic social media and online campaigns and messaging that draw your potential guests and audiences in!
My Big Day also has connections throughout the industry and we know the best places to promote your event. We can also help you connect with potential partners and vendors - growing your connections throughout the community.
We can work with you from concept through event execution - making sure that your unique brand shines through your event, and ensure that all of your goals and objectives are met.
If you would like to add event marketing to your overall strategy, please reach out to learn more about how we can help. You can find examples of our work at our website: www.mybigdaycompany.com, and on all of our social media channels: Facebook, Instagram, LinkedIn, and Youtube. Our Pinterest account also offers a wealth of ideas and examples you can use to start your business event planning process.
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