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Why You Need a Small Business Communications Plan and How We Can Help

5/21/2022

 
​Whether you’re just starting your small business or are well-established, a communications plan is crucial for your business success. Here are four reasons why you need a small business communications plan – and how My Big Day can help.
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​What is a communications plan?
 
A communications plan or strategy is a system through which businesses communicate news and marketing messaging within the company and externally. Internal communication may occur between colleagues, human resources staff, and company management. Information may be communicated externally to the public, news media, clients, suppliers, and other businesses.
 
The goal of a communications plan is to ensure your business’s messaging remains consistent, no matter who is receiving information and from which representative of your company. Communications plans are designed to be proactive, but are absolutely necessary in a crisis.
 
A communications plan may address not only what message should be broadcast, but through which channels (for example, that certain types of messaging should be communicated through email, over the phone, or via internal memos). 
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​Why do I need a communications plan for my small business?
 
Company Image
 
A standardized, professional method of communication with the public lends your business credibility. Consistent communication builds external trust in your business, and trust is paramount to success. It is important to know which message(s) you want to convey to specific target audiences, which is where marketing comes into play.
 
Conflicting information released by different parties sporadically conveys an image of disorganization, which degrades trust. Having a unified communications strategy that everyone in the company is aware of prevents confused messaging.
 
Crisis Management
 
Some sort of reputation crisis, whether big or small, is inevitable during the life of your small business. It may be one disgruntled client or a newsworthy catastrophe that affects a wide audience’s perception. Either way, having a strategic communication plan in place will reduce uncertainty for you and present your company as a unified front under scrutiny.
 
Community Relations
 
Engaging with and supporting your community is essential to your business’s image. Your company’s public reputation is enhanced by giving back, including support of nonprofits, local initiatives, and other businesses.
 
Staying abreast of industry happenings helps you make better business decisions, and positive relationships with other businesses build trust and mutual respect.
 
Internal Business Objectives and Employee Morale
 
Having everyone in your company on the same page is essential to efficient operations. Everyone in your company should understand their roles and tasks and have the information necessary to carry them out.
 
Missing or inconsistent information frustrates employees and decreases performance. Trust, loyalty, and transparency are cultivated through a consistent internal communications plan between employees and management.
 
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​How do I create a small business communications plan?
 
Creating an effective small business communications plan requires knowledge of branding, measurable goals, target markets, media relations, communication channels, campaigns and events, and evaluation of measurable communication analytics.
 
Executing a strategic communications plan is a big job, and most small businesses don’t have a marketing or PR professional in-house.
 
Internal communications plans, particularly for small companies, can be managed by an owner, president, or manager. External communications are best managed by professionals trained in marketing or public relations.
 
At My Big Day, we offer a long list of small business services, including strategic communications planning, in conjunction with:
  • Marketing
  • Social Media Management
  • Business Coaching
  • Website Design
  • Content Management
  • Advertising
  • Consulting
  • Business Event Coordination
  • Logo Design
  • Media Buys
  • Public Relations
Strategic messaging is a crucial part of our marketing for small business clients. One of our first steps for any for-profit or nonprofit client is to create a PR document that can be shared internally and used by our team to maintain consistent messaging in all of your business communications.
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​Our talented team of women comes from a variety of educational backgrounds with decades of experience in the marketing, communications, and event planning industries.
 
Reach out to find out how we can help you grow your small business!
 
For business marketing and event tips and ideas, follow My Big Day on Facebook and Instagram. Visit our Small Business Marketing Pinterest board for more from your local small business experts!
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Utilizing Event Sponsorships in Your Business Marketing Plan

11/30/2021

 
Event Sponsorship can benefit your marketing and sales
By Carrie Stadtmueller, Content Conductor
 
Event sponsorship can be a great cost-effective way to reach your customers, and allow you to reach targeted niche markets without the expense of traditional advertising.
 
Through sponsorship, your business won’t directly promote your company or product, but you will pay to support an event or cause that your customers care about. Through this support, your business is then associated with the event by customers, attendees, media, and the larger community as a whole.
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​The many benefits of sponsorship

There are many benefits associated with sponsorship - many are related to promotional opportunities. If you are looking to sponsor larger events on a nation-wide level scale, there are multiple opportunities to get your branding on items and in the hands of event attendees.
 
Local causes such as sports teams or charity drives might offer more limited spaces for branding and products, but they also allow you to reach a more specific local audience.

In all its forms, event sponsorships offer a certainty that traditional advertising simply cannot. They can also help you meet multiple marketing goals at once. Here are just a few:

  1. Shape consumer attitudes. When you sponsor an event that your customers care about, you create positive feelings about your brand.
  2. Build brand awareness. One of the best reasons to sponsor an event is to guarantee an audience that needs your product. If you sponsor a tradeshow geared toward your industry, you are marketing towards an audience that is product-specific.

​If it’s a non-profit you’re supporting, you’re getting your name out in the community, building brand visibility - perhaps getting your logo on a t-shirt, creating brand visibility long past the event!

  1. Build Relationships. You can build trust with potential customers. You can form relationships in your community with attendees, other event sponsors, and the event production team. This is an awesome opportunity to network!
  2. Generate Leads. Event sponsorship will put your name and brand top of mind for prospective customers. The larger the event, the more attendees and potential leads for your business to draw from.
  3. Generate media exposure. Media coverage can be expensive. Advertising is expensive. If you can sponsor a local event or industry trade show, you can capitalize on the media presence of that event. Media coverage often includes the names of the sponsors, and at the very least, your logo will be tied to the name or branding of the event. The positive publicity will increase the visibility of your brand, product, and services. 
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How you can add sponsorship to your marketing plan

Adding an event or non-profit sponsorship to your marketing plan should be a part of your overall marketing strategy. You should spend time asking the following questions:
  • What causes align with our company’s values?
  • Have we worked with this non-profit or cause before?
  • What sort of financial support do they expect from sponsors?
  • What kind of exposure or benefits do they offer sponsors at different levels of sponsorship?
 
It doesn’t have to be a huge event to make a huge impact on your business. You should choose something that makes the most sense for your brand and mission, and most of all, something that you believe in.
 
My Big Day Marketing & Events can help
​

My Big Day Marketing & Events works with a variety of non-profits and can help your business find an organization to partner with. We can do the research for you and find the right sponsorship level that will benefit your business as well as the non-profit, making it a win-win for both!
 
If you are interested in finding out more about how an event sponsorship might benefit your small business, please reach out for a consultation.
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Contact MBD Marketing & Events
​​
Small Business. Big Impact.

Phone: 970-613-1455  or  303-886-3068
​
Email Us


We serve the entire Front Range;  Denver, Southern Wyoming, the CO Mountains, and Northern Colorado: Loveland, Fort Collins, Greeley, Windsor, Berthoud, Estes Park, Lyons, Longmont, Boulder, Wellington, Johnstown, Evans, Severance, Timnath, Mead, Frederick, Firestone, Milliken
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​My Big Day Company LLC  2006-2023  www.MyBigDayCompany.com 
970-613-1455  or  303-886-3068   EMAIL US

We serve the entire Front Range;  Denver, Southern Wyoming, the CO Mountains, and Northern Colorado: Loveland, Fort Collins, Greeley, Windsor, Berthoud, Estes Park, Lyons, Longmont, Boulder, Wellington, Johnstown, Evans, Severance, Timnath, Mead, Frederick, Firestone, Milliken

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