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Why you need to market your event - and why you should hire MBD Marketing & Events to do so!

1/22/2023

 
A good event attracts visitors, a great event draws a crowd.
 
Marketing and events, while completely different concepts, go hand in hand.

 
What is event marketing?

When it comes to company or corporate events, event marketing is the term used to describe any event where a company’s product or service is promoted. Marketing events can be anything from a small gathering of like minded customers/followers, to a large scale industry convention. These events can be live and in-person, or held online, like webinars and meetings.
 
Any event where you can showcase your product or service can be promoted through event marketing. This marketing campaign is built much like any other campaign - with clear goals, strategy, and a timeline that begins well before the event and includes follow up outreach after the event. This same structure can also be applied to any community gathering or large scale event. 
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​Why you need to consider event marketing in your plans 
​

The main goal of any event - whether it’s for business or fun - is to bring people together. Event awareness is key.
 
If you are planning a business or organizational event, including event marketing into your plans will help you:

  • Increase brand and product/service awareness. Event marketing will help bring your business’s story to life. Live and in-person events can have a huge impact and influence on your audience. What better way to connect with potential customers and thought leaders than through an event where you can meet face-to-face?
  • Generate leads. A business event is a great way to gether your target audience into one place. Many business events, even those that are created as a celebration or for fun, offer multiple opportunities to network and connect with potential customers - people who may not have found you online or at your brick and mortar store before.
  • Introduce new products and services to the universe! What better way to announce a brand new product or service than through a fun and engaging event? It’s the most personal way to connect with customers, educate them about your products and services, and encourage them to consider taking action - a business event is a real life Call to Action - a super important strategy in any marketing campaign!
 
 
Most importantly, event marketing allows you to build strong, in-person, relationships and trust with current and prospective customers. Business events help engage customers on a personal level.
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​Trends in event marketing

There are numerous studies out there that provide statistics proving why event marketing should be part of your company’s general marketing strategy. In a world that continues to focus more and more on digital advertising, emails, and online content, event marketing offers a personal touch that many customers are craving.

  • A recent marketing study by Bizzabo found that most event marketers - 31% -  believe that events are the most effective marketing channel - over digital advertising, emails, or even content marketing.
  • When it comes to brand awareness and knowledge, 84% of event attendees report having a more positive view of a brand, product, or service, after attending a company event.
  • The same Bizzabo study shared that the most successful companies spend 1.7x of the average marketing budget on live events. Proving that connecting with your customers face-to-face really does work!
 
How to incorporate event marketing into your overall strategy

Even though we feel event marketing is more successful than any digital advertising campaign, in terms of reaching current and potential customers, we don’t suggest ignoring your digital marketing channels when it comes to event promotions.
 
Social media and email campaigns are great tools for event promotions. Scheduling your event on an online community calendar, such as a local chamber calendar of events, is a great way to connect with other businesses and customers in the greater community.
 
Social media is a great tool for pre and post event promotions and wrap up. Create event hashtags to promote on social media. Schedule posts to build up excitement for your event. Create engaging and exciting visuals to share a few weeks before your event, and to thank guests and partners following the event. Promote your event in relevant LinkedIn or Facebook groups. The possibilities are endless!
 
Create a messaging campaign for your social media and online channels that promotes the event, allows you to tag event partners and vendors (a super easy way to increase the size of your audience), and thank customers and event attendees afterwards.
 
How My Big Day Marketing & Events can help

As event and marketing professionals, My Big Day Marketing & Events has the skills and talent to you create a successful event and grow your business at the same time!
 
Our team starts by setting measurable goals and objectives. These goals provide a great way to measure success after all is said and done.
 
Our team can help you build a clear and cohesive theme for your event that reflects your brand and brings everything together - making a pleasant experience for both you and your guests. Our creative team members are pros at creating thematic social media and online campaigns and messaging that draw your potential guests and audiences in! 
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​My Big Day also has connections throughout the industry and we know the best places to promote your event. We can also help you connect with potential partners and vendors - growing your connections throughout the community.
 
We can work with you from concept through event execution - making sure that your unique brand shines through your event, and ensure that all of your goals and objectives are met.
 
If you would like to add event marketing to your overall strategy, please reach out to learn more about how we can help. You can find examples of our work at our website: www.mybigdaycompany.com, and on all of our social media channels: Facebook, Instagram, LinkedIn, and Youtube. Our Pinterest account also offers a wealth of ideas and examples you can use to start your business event planning process.
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NoCo Grocery Grab - FUNdraiser for Partners

4/20/2022

 
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MBD Marketing & Events had such a blast with this young event, in it's 2nd year of awesomeness! 
This fresh event brought the energy of the classic TV show Supermarket Sweep to Northern Colorado.  Partners raffled off the chance to win three top prizes— $1000,  $750, and $500 shopping spree at Lucky’s Market. Then on April 3rd, our winners shopped with just 4 minutes to grab whatever they could (with a few hidden prizes along the way). 
​
The NoCo Grocery Grab is a FUN event that gives our community a chance to have their own Supermarket Sweep. MBD is the proud planning partner and cheerleaders of a fun way to raise money for a great non-profit!
​
Special thanks to all of the event sponsors, 99.9 The Point's BIG ROB, Dick Knapp Photography and the Partners board and staff!
Small Business. Big Impact.
​
As a connected collective of experts, My Big Day specializes in the creative touches so many marketing campaigns & events these days are lacking. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns! 
Allow us to WOW you and your guests!
As purveyors of fun with My Big Day, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority!


Contact MBD Marketing & Events
​​
Small Business. Big Impact.

Phone: 970-613-1455  or  303-886-3068
​
Email Us


We serve the entire Front Range;  Denver, Southern Wyoming, the CO Mountains, and Northern Colorado: Loveland, Fort Collins, Greeley, Windsor, Berthoud, Estes Park, Lyons, Longmont, Boulder, Wellington, Johnstown, Evans, Severance, Timnath, Mead, Frederick, Firestone, Milliken
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Make Your Wedding Creative, Original & Unique with a CUSTOM Song Made for YOU!

12/5/2017

 
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We LOVE love here at My Big Day and we LOVE everything about weddings. Often when interviewing couples we ask them to describe their vision for the day and what they are most looking forward to. Most everyone wants their day to be original, unique, and memorable!

We've worked with a gal who can give couples that original and memorable element you are looking for on your Big Day.

Meet our friend, Sharon Glassman!

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Colorado weddings are beautifully unique. My name is Sharon Glassman. I create custom wedding songs that celebrate your Big Day in a uniquely personal way.
 
My happy, original love songs have a Colorado acoustic sound that pairs beautifully with the setting and your special wedding day.
I call my songs Smile Songs because the music, lyrics and mood of each song makes folks smile. (And cry happy tears sometimes, too.)
Here’s how I create your custom wedding song:

   1     We chat in a friendly, easy way, about your life, your love story, your wedding plans. Your dreams. Anything you’d like to share and celebrate! How you met, where you got engaged. Your dog’s name. Favorite pizza. Mountain. Or flower. Sentimental is great. Serious rocks. Silly’s great, too. It’s all about you.
 
   2     Next? I write an original acoustic song that celebrates moments. Words. Images you’re shared.
 
          Instrumentation can be pure and simple as me and my guitar. I can also add mandolin, fiddle, bass and harmony vocals.
 
   3     Then: I record your song for you and deliver it as a high quality mp3. You can add it to your DJs set list. Play it during your wedding ceremony. Or first dance.

I also design personalized Smile Songs wedding song posters and art print. They play your song when you scan the QR code in the design! Great event artwork and to enjoy at home.
 
          Here are some of my love songs and singing poster designs. I’d love to work with you to create a unique, custom wedding song that sings to your heart and ears.

Listen to a sample:

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Here’s how you can contact Sharon:

Email
Website: https://smilesongs.com

*Sharon Glassman is an award-winning Colorado songwriter who creates custom wedding songs and personalized singing art prints. http://smilesongs.com

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Contact My Big Day

"Dream Big, Live Big. For Life's Events!"
Original Ideas, superior strategies, your own private party planner.


~Event Planning, Coordination & Management~

My Big Day llc

Phone: 970-613-1455  or  303-886-3068
Email Us

Located in Loveland, CO


As event planners, we serve the entire Front Range;  Southern Wyoming, the CO Mountains, and Northern Colorado: Loveland, Fort Collins, Greeley, Windsor, Berthoud, Estes Park, Lyons, Longmont, Boulder, Wellington, Johnstown, Evans, Severance, Timnath, Mead, Frederick, Firestone, Milliken

Thoughtful Gifts for Today's College Grad

5/31/2015

 
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Pinterest Board
-by Randi Juric

Graduation season is upon us.  It often comes quicker than you think.

College graduates have many needs in order to prepare for their new life.  Here are a few ideas for awesome presents most graduates need.

We know they will always need reliable transportation to and from college or their new career. New or used -- a car is always a great gift and much appreciated.

Another much needed present is professional wardrobe.  It’s often tough enough getting a job as a new college graduate,  so first impressions should be outstanding.  

Some people are the sentimental type and love getting frames or shadow boxes of memories you collected from their friends to put together.

Finally the most coveted gift by grads is money. Oh yes, money. You can give the gift of money in a number of creative ways.

Visit the My Big Day Graduation Pinterest Board for plenty of gift ideas!
Outfit ideas for your graduate:
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Valentine's Date Aphrodisiac Menu

1/24/2015

 
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Are you considering staying in this Valentine's Day and are trying to find a romantic meal to share with your loved one?
Consider a sexy suggestion by preparing a full aphrodisiac menu - carefully researched for you by
My Big Day.

Below is a simple DIY menu we've put together and have put to the test!  Download our menu below as well.
Enjoy!

valentines_day_aphrodisiac_menu.pdf
File Size: 132 kb
File Type: pdf
Download File

Pre-Dinner: Champagne and Strawberries
Why:
A sexy appetizer to get your taste buds ready.

Drink: A glass of red wine
Why: Grape skins contain the antioxidant resveratrol, the closest thing we have to an actual aphrodisiac. It increases estrogen production, say Northwestern University researchers, and that heightens sexual appetite and makes lubrication easier for her later in the evening.  Red wines from muscadine grapes have a higher resveratrol content than other reds do, say researchers at Mississippi State University.

Appetizer: Shrimp cocktail
Why: The zinc-dense shrimp increase sperm levels and make orgasms more powerful, according to a study in Fertility and Sterility. They also contain a stress-reducing amino acid and the feel-good hormone serotonin.

Entrée: Filet mignon au poivre (6 oz) (Garlic, ginger, mustard, pepper rub, porcini mushrooms)

Why: High-protein foods boost production of dopamine and norepinephrine, hormones that increase alertness and assertiveness.
Black pepper aids digestion, according to an Indian Journal of Medical Research study -- helpful for any energetic activities after dinner.

Side: Baked sweet potato
Why: It's high in potassium, which helps reduce stress--a great way to curb performance anxiety later that night.
Top the potato with a dollop of sour cream, another source of libido-friendly protein.

Side: Spinach salad
(Spinach, Arugula, Pine nuts, Basil Vinaigrette, Parmesan cheese, carrots )
Why: Spinach is a potent source of magnesium, which helps dilate blood vessels, ensuring the smooth bloodflow that's crucial for strong erections, according to Japanese researchers.

Dessert: Fresh raspberries drizzled with melted dark chocolate
Why: British scientists have discovered that women release four times more endorphins after eating chocolate than they do after making out. The caffeine in chocolate also increases your alertness for what's to come after dessert. Try using Dark Chocolate on the raspberries, and pair them with a glass of port. You'll get a double dose of polyphenols -- antioxidants that increase your HDL (good) cholesterol.
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Have Fun.  Be Young.  Let us know how we can help! 
Original Ideas, superior strategies, your own private party planner...

Christine Kovacs Forster, Owner/ Party Planner
My Big Day llc
Phone: 970-613-1455  or  303-886-3068
Located in Loveland, CO

As event planners, we serve the entire front range; Northern Colorado, Southern Wyoming and mountain venues.







Holiday Party Games for Your Company Party -- Part Two

12/3/2014

 
-by Jessica Weimer
 

Looking for some holiday party games that don’t make your employees cringe? My Big Day has compiled a list of our favorite Holiday party games for you to try this year at your company party! They are guaranteed to make sure your employees have a good time!
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5) Holiday Card Game.
This is a great holiday party game if you are in a smaller group that can be broken up into two teams. You can even add a fun twist and do men verse woman. Our favorite is a holiday trivia game, where you ask questions about Christmas or Christmas themed things and then the 2 teams are competing for the most questions answered correctly. You’ll be surprised with things you didn’t know about!


6) Paper Plate game.
This is always a pleaser at baby showers but can be a great game for your company party! Have each guest get a paper plate and pen. Start by placing the plate on top of your head and then have the players draw something Christmas themed, such as an ornament or a gift box, nothing too hard. They will have to draw this without looking and on top of their head. Whoever draws the item closest to what it was supposed to look like wins!


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7) White Elephant gifts are always a fun addition to any party.
You have the choice of theming them to be funny or as simple as everyone bringing a $10 gift card from somewhere. This encourages guests to swap out gift cards all night and see which of the best ones they can collect! If you do a themed white elephant, such as bring your favorite movie, this is fun because no one knows what they are getting! You start by having the wrapped gift and then picking from a stack. Once you pick you unwrap and see what you got, but the next person who picks can either steal yours or grab a new one! This is a fun way for employees to interact.


8) Gaming can be a really fun time for your employees as well as fit a casino theme perfectly! This could involve fake money and cash in for certain company prizes. This would get everyone involved and having a good time. Definitely not your typical holiday party!

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Keep checking in with us for more Holiday party ideas!  

  Also follow My Big Day on Pinterest for more holiday party inspiration!
Pinterest
    Contact Us
                               Have Fun.  Be Young.  Let us know how we can help! 
Original Ideas, superior strategies, your own private party planner...

Christine Kovacs Forster, Owner/ Party Planner
My Big Day llc
Phone: 970-613-1455  or  303-886-3068
   Located in Loveland, CO

As event planners, we serve the entire front range; Northern Colorado, Southern Wyoming and mountain venues.

Holiday Party Games For Your Company Party - Part One

11/27/2014

 
-by Jessica Weimer
 

Looking for some holiday party games that don’t make your employees cringe? My Big Day has compiled a list of our favorite Holiday party games for you to try this year at your company party! They are guaranteed to make sure your employees have a good time!


1.  Scavenger Hunt. This can be a perfect activity if done in the right venue and with the right clues. If you are choosing to host a Holiday party in a downtown area with businesses around you, this is a perfect game. You would need to gather your employees into groups and give them a list of what they are searching for. This could be as simple as someone wearing a Christmas sweater or it could have a fun twist on it such as take a picture with a Santa. This will get your employees working as a team and also give them an activity that is fun and playful.
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2.  Piñata for Adults. While this may sound wildly inappropriate for a adult company party, it is surprisingly fun and entertaining for the older crowd. Get a standard piñata and fill it will fun adult prizes such as, $5 bills, gift cards and full size candy bars. Pass around the bat and watch as grown-ups take a swing and have a great time!
3.  Employee Trivia. This is crowd pleasing game that most any company can do. Ask your employees to submit two facts about themselves, the funnier the better! Then at the party give the guest’s sheets of paper with the facts grouped together so throughout the night they are trying to guess who said what! At the end compile the scores and see who won. You wouldn’t need to read which facts went to each person if they’d be uncomfortable with that
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4.  Name that Christmas song. This game is popular because it works! Give employees sheets of paper and start by playing traditional holiday songs. As you play the short clips the employees must guess which holiday song you just played. The one who answers the most correct wins!
Keep checking in with us for more Holiday party ideas!  Part Two coming soon!

Also follow My Big Day on Pinterest for more holiday party inspiration!
Pinterest Holiday party
Contact My Big Day
Have Fun.  Be Young.  Let us know how we can help! 
Original Ideas, superior strategies, your own private party planner...

Christine Kovacs Forster, Owner/ Party Planner
My Big Day llc
Phone: 970-613-1455  or  303-886-3068
   Located in Loveland, CO

As event planners, we serve the entire front range; Northern Colorado, Southern Wyoming and mountain venues.
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​My Big Day Company LLC  2006-2023  www.MyBigDayCompany.com 
970-613-1455  or  303-886-3068   EMAIL US

We serve the entire Front Range;  Denver, Southern Wyoming, the CO Mountains, and Northern Colorado: Loveland, Fort Collins, Greeley, Windsor, Berthoud, Estes Park, Lyons, Longmont, Boulder, Wellington, Johnstown, Evans, Severance, Timnath, Mead, Frederick, Firestone, Milliken

Where We Are & Where We've Been:

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Photo used under Creative Commons from wuestenigel