Whether you’re just starting your small business or are well-established, a communications plan is crucial for your business success. Here are four reasons why you need a small business communications plan – and how My Big Day can help.
What is a communications plan?
A communications plan or strategy is a system through which businesses communicate news and marketing messaging within the company and externally. Internal communication may occur between colleagues, human resources staff, and company management. Information may be communicated externally to the public, news media, clients, suppliers, and other businesses.
The goal of a communications plan is to ensure your business’s messaging remains consistent, no matter who is receiving information and from which representative of your company. Communications plans are designed to be proactive, but are absolutely necessary in a crisis.
A communications plan may address not only what message should be broadcast, but through which channels (for example, that certain types of messaging should be communicated through email, over the phone, or via internal memos).
Why do I need a communications plan for my small business?
A standardized, professional method of communication with the public lends your business credibility. Consistent communication builds external trust in your business, and trust is paramount to success. It is important to know which message(s) you want to convey to specific target audiences, which is where marketing comes into play.
Conflicting information released by different parties sporadically conveys an image of disorganization, which degrades trust. Having a unified communications strategy that everyone in the company is aware of prevents confused messaging.
Some sort of reputation crisis, whether big or small, is inevitable during the life of your small business. It may be one disgruntled client or a newsworthy catastrophe that affects a wide audience’s perception. Either way, having a strategic communication plan in place will reduce uncertainty for you and present your company as a unified front under scrutiny.
Engaging with and supporting your community is essential to your business’s image. Your company’s public reputation is enhanced by giving back, including support of nonprofits, local initiatives, and other businesses.
Staying abreast of industry happenings helps you make better business decisions, and positive relationships with other businesses build trust and mutual respect.
Internal Business Objectives and Employee Morale
Having everyone in your company on the same page is essential to efficient operations. Everyone in your company should understand their roles and tasks and have the information necessary to carry them out.
Missing or inconsistent information frustrates employees and decreases performance. Trust, loyalty, and transparency are cultivated through a consistent internal communications plan between employees and management.
How do I create a small business communications plan?
Creating an effective small business communications plan requires knowledge of branding, measurable goals, target markets, media relations, communication channels, campaigns and events, and evaluation of measurable communication analytics.
Executing a strategic communications plan is a big job, and most small businesses don’t have a marketing or PR professional in-house.
Internal communications plans, particularly for small companies, can be managed by an owner, president, or manager. External communications are best managed by professionals trained in marketing or public relations.
At My Big Day, we offer a long list of small business services, including strategic communications planning, in conjunction with:
Our talented team of women comes from a variety of educational backgrounds with decades of experience in the marketing, communications, and event planning industries.
Reach out to find out how we can help you grow your small business!
For business marketing and event tips and ideas, follow My Big Day on Facebook and Instagram. Visit our Small Business Marketing Pinterest board for more from your local small business experts!
Contact My Big Day Marketing
Let us know how we can help!
Original Ideas, superior strategies, marketing made simple!
Christine Kovacs Forster, Owner
My Big Day llc
Phone: 970-613-1455 or 303-886-3068
Located in Loveland, CO - Serving Northern Colorado
More Sloshball photos are posted!
Go to Michelle Badger Photography's SmugMug online gallery to view photos of your team!
One of these signature events is the annual 'Easter Keg Hunt.' The Easter Keg Hunt is a public scavenger hunt for adults, held in Old Town Fort Collins. Teams register to play in groups of 6-9. Prior to the event they are given a team color and a list of 'tools' to bring, which will help them solve clues. Teams show off their Easter spirit with wild costumes on the day of the event.
At kick-off teams are given their first Easter egg, which contains their first clue to a business on the scavenger hunt route. Once they make it to that business, they are given another egg with another clue. Stops along the route include dares, challenges, and some drinking! The final clue leads teams to a restaurant where we toast the winning team and share stories.
These are a few of our favorite things!
But what most of our clients look to us for is vendor recommendations. A good event planner knows who and where to find the right service that suits what you are looking for. And when they find a venue, vendor, or valuable contact - they refer them!
Visit our "Favorite Things" page on our website to find a list of places, people and things we love!
And if you think someone or someplace is missing, let us know. We love meeting new people too!
CLICK HERE to visit our "Favorite Things"
Let's face it... weddings can be expensive.
From the gown, to the food, to the venue, to the photography, to the flowers... every detail costs money.
If you aren't properly prepared, you can be in for quite a shock. Many websites offer budgeting spreadsheets to help couples plan for their BIG DAY.
Unfortunately most of them don't add line items for all the miscellaneous things that can pop up, or aren't obvious on your contracts.
My Big Day has come up with a list of items that you may want to consider budgeting for when planning your Big Day. Not all items are necessary, but they should certainly all be considered. This way, you'll be able to breathe easy knowing you planned for anything unexpected.
- press release from HeidiTown -
Three Northern Colorado businesses roll out “My Big Date Night,” a Valentine’s Day getaway in Loveland
Loveland, Colorado January 7, 2014 – It’s been the sweetheart city since 1877, and now there is a great reason to make Loveland, Colorado your destination this Valentine’s Day. Three Loveland-based businesses have come together to create My Big Date Night, a package that includes dining, beer and spirit tasting and an overnight stay at one of three local hotels.
"Loveland has been an art destination for years, but we also want people to realize it’s a wonderful Valentine’s Day destination,” said Christine Kovacs Forster, founder of My Big Day Events, LLC, an event planning company in Loveland. Ms. Forster, along with Mechelle Martz-Mayfield, owner of NOCO Short Bus Tours, LLC, a brewery tour service, and Heidi Kerr-Schlaefer, founder of HeidiTown.com, the place for Colorado festival and travel information, came together to create My Big Date Night.
The package is available on February 14th and 15th and again on February 21st and 22nd, with brewery tours available on Fridays and distillery tours available on Saturdays. Each package includes transportation, tasters at each stop and an overnight stay including dinner for two at La Quinta Inn, Best Western or Embassy Suites.
“The prices vary depending on which hotel you choose,” said Martz-Mayfield. “Embassy Suites is offering a decadent meal just for this event, so a stay with them will be more expensive, however, all the versions are affordable at between $226 and $325. There’s even a $150 option with dinner and the brewery or distillery tour only, but our hope is that people will make a weekend out of it and will stay overnight.”
Other package amenities include a gift bag stuffed with offers from local businesses and a cupcake at the end of the night from Be Sweet Cupcakes in downtown Loveland.
“This is about fun and romance in the Sweetheart City,” said Kerr-Schlaefer. “It will be a memorable way for folks from across the Front Range to experience Loveland, and hopefully they will be inspired to come back to experience it again and again.”
My Big Date Night is brought to you by My Big Day, LLC, NOCO Short Bus Tours, LLC and HeidiTown.com, and has been endorsed by Visit Loveland. For more information on the subject matter of the press release call Heidi Kerr-Schlaefer at (970) 213-2354, email TheMayor@HeidiTown.com or go to ValentinesDayinLoveland.com.
A big, chocolate-covered thank you to all our Pinterest and Blog followers!
Our Pinterest page, and blog posts have been blowing up!
We're happy to know that our social media has taken off.
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The Huffington Post recently published an article called, "9 Things Extremely Successful People Do After Work."
Studies have been done and the most successful people don't go home and turn on the TV, or climb into their pajamas... they unplug by doing a number of things.
Of these 9 things, we found that My Big Day annual events go hand in hand with most of the things successful people do to unplug. So, if you're not partying with My Big Day... you should be! It may increase your success!
9 Things Highly Successful People Do After Work:
Being a party planner, one of the issues that commonly comes up is how to get people home safely. While it is not my responsibility, ultimately providing resources to party guests is the smart thing to do.
My Big Day Events has partnered with a number of taxi companies and car services. We list these options with every event we host. Below is a list of those companies we recommend.
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