Whether you’re just starting your small business or are well-established, a communications plan is crucial for your business success. Here are four reasons why you need a small business communications plan – and how My Big Day can help.
What is a communications plan?
A communications plan or strategy is a system through which businesses communicate news and marketing messaging within the company and externally. Internal communication may occur between colleagues, human resources staff, and company management. Information may be communicated externally to the public, news media, clients, suppliers, and other businesses.
The goal of a communications plan is to ensure your business’s messaging remains consistent, no matter who is receiving information and from which representative of your company. Communications plans are designed to be proactive, but are absolutely necessary in a crisis.
A communications plan may address not only what message should be broadcast, but through which channels (for example, that certain types of messaging should be communicated through email, over the phone, or via internal memos).
Why do I need a communications plan for my small business?
A standardized, professional method of communication with the public lends your business credibility. Consistent communication builds external trust in your business, and trust is paramount to success. It is important to know which message(s) you want to convey to specific target audiences, which is where marketing comes into play.
Conflicting information released by different parties sporadically conveys an image of disorganization, which degrades trust. Having a unified communications strategy that everyone in the company is aware of prevents confused messaging.
Some sort of reputation crisis, whether big or small, is inevitable during the life of your small business. It may be one disgruntled client or a newsworthy catastrophe that affects a wide audience’s perception. Either way, having a strategic communication plan in place will reduce uncertainty for you and present your company as a unified front under scrutiny.
Engaging with and supporting your community is essential to your business’s image. Your company’s public reputation is enhanced by giving back, including support of nonprofits, local initiatives, and other businesses.
Staying abreast of industry happenings helps you make better business decisions, and positive relationships with other businesses build trust and mutual respect.
Internal Business Objectives and Employee Morale
Having everyone in your company on the same page is essential to efficient operations. Everyone in your company should understand their roles and tasks and have the information necessary to carry them out.
Missing or inconsistent information frustrates employees and decreases performance. Trust, loyalty, and transparency are cultivated through a consistent internal communications plan between employees and management.
How do I create a small business communications plan?
Creating an effective small business communications plan requires knowledge of branding, measurable goals, target markets, media relations, communication channels, campaigns and events, and evaluation of measurable communication analytics.
Executing a strategic communications plan is a big job, and most small businesses don’t have a marketing or PR professional in-house.
Internal communications plans, particularly for small companies, can be managed by an owner, president, or manager. External communications are best managed by professionals trained in marketing or public relations.
At My Big Day, we offer a long list of small business services, including strategic communications planning, in conjunction with:
Our talented team of women comes from a variety of educational backgrounds with decades of experience in the marketing, communications, and event planning industries.
Reach out to find out how we can help you grow your small business!
For business marketing and event tips and ideas, follow My Big Day on Facebook and Instagram. Visit our Small Business Marketing Pinterest board for more from your local small business experts!
Contact My Big Day
"Dream Big, Live Big. For Life's Events!"
Original Ideas, superior strategies, your own private party planner.
~Event Planning, Coordination & Management~
My Big Day llc
Phone: 970-613-1455 or 303-886-3068
Located in Loveland, CO
As event planners, we serve the entire Front Range; Southern Wyoming, the CO Mountains, and Northern Colorado: Loveland, Fort Collins, Greeley, Windsor, Berthoud, Estes Park, Lyons, Longmont, Boulder, Wellington, Johnstown, Evans, Severance, Timnath, Mead, Frederick, Firestone, Milliken
Thank you to the Loveland Reporter Herald for their article!
CLICK HERE to read the article on the Reporter Herald website.
With a name like Loveland, a group wedding and renewal ceremony on Valentine's Day seems to be the perfect fit.
"There has been a big request for it for a lot of years," said Christine Kovacs Forster, president and events manager for My Big Day. The company organizes many events from life celebrations to corporate events as well as party planning, marketing and more.
The first Loveland Valentine's Day Group Wedding will begin with registration at 2 p.m. Feb. 14 in the Gertrude Scott Room at the Loveland Public Library. 300 N. Adams, Loveland. The ceremony will be at 4:30 p.m. Feb. 14 at the Foote Lagoon Amphitheater in Civic Center Park, Third Street and Washington Avenue.
"We want people to still be able to see each other, and we can still take photos," Forster said of the time as the sun should set about 5:30 p.m. that day.
The ceremony will be officiated by K99's Morning Show host, Todd Harding.
The cost is $30 per person to participate, which does not include a marriage license. Couples getting married must get their own marriage license prior to the event and must bring it with their IDs to registration.
Those renewing their vows will only need to purchase tickets and present IDs at registration.
Ticket cost includes a few gifts for the newlyweds. Along with the certificate signed by the officiant, they will get a personalized photo by Memorybox Photos, cupcakes from B Sweet Cupcakes, a gift bag and a chance to win a large gift basket.
"There are still a lot of partners working on what we want in that gift basket but it will be all things Northern Colorado," she said. The gift bag and gift basket items will be from local places to encourage participants to visit local businesses either between the registration and the ceremony or after.
"We will cut (tickets) off the morning of the wedding," Forster said. The company has not put a limit on how many tickets will be available but the ceremony will not exceed the 300-seat capacity of the venue.
"It's really for the couples, not large groups of spectators," Forster said. Couples are asked not to bring family or friends to witness the unions so there is enough room for all couples.
The event joins many traditions for Loveland in February including the valentine remailing program, Fire and Ice Festival, the annual valentine coffee and beer, Miss Valentine and more.
"It's an exciting collaboration between our entities to help highlight the valentine initiative and build this energy around the Sweetheart City," said Mindy McCloughan, president and CEO of the Loveland Chamber of Commerce.
Forster said it will be a great opportunity for couples to do something different on Valentine's Day.
"It's just a really unique way to celebrate Valentine's Day without thinking of another kind of gift," she said. There is the added bonus that it provides an alternative wedding option.
"It's an affordable way to get married for folks that want to say I do who may run to courthouse if that's there only option, far more romantic than the courthouse," Forster said.
Foote Lagoon will be decorated for the occasion. Couples will receive a survey following their ticket purchase to vote for their favorite wedding song and readings to make the event a little more personal. The top choices in songs will be performed by Brandon Sipes at the ceremony.
Forster hopes this will become a tradition for Loveland and that couples will take advantage of this first year.
"It's always great to say that you did something in the first year, that you were part of it from the beginning," she said.
For more information or to register, go to ValentinesDayInLoveland.com.
Article by Michelle Vendegna: 970-699-5407, firstname.lastname@example.org
FOR IMMEDIATE RELEASE
“My Big Date,” a Valentine’s Day getaway in Loveland, Colorado
Loveland, Colorado January 2, 2015– It’s been the sweetheart city since 1877, and now there is a great reason to make Loveland, Colorado your destination this Valentine’s Day. Three Loveland-based, female owned businesses have created My Big Date, a tasty escape to the Sweetheart City.
“Loveland has been a destination for art lovers for many years, but we want people to realize that the town is the perfect Valentine’s Day destination,” said Christine Kovacs Forster, founder of My Big Day Events, LLC, an event planning company in Loveland.
Last year, Ms. Forster, Mechelle Martz-Mayfield, owner of NOCO Short Bus Tours, LLC, a brewery tour service, and Heidi Kerr-Schlaefer, founder of HeidiTown.com, the place for Colorado festival and travel stories, came together to create My Big Date.
There are two packages available this year, and space is limited.
The Brunch & Brew package is available on February 14 and 15, 2014. This package includes a coffee tasting at Loco Artisan Coffeehouse, a beer and brunch pairing at Loveland Aleworks and a beer tasting paired with B. Sweet Cupcakes at Crow Hop Brewing Transportation between venues will be provided by NOCO Short Bus Tours, LLC.
The second package is a Brewery & Spirits Tour available on February 14, 2014, only. This includes a tour and tasting at Spring 44 Distillery, a tasting flight at Crow Hop Brewing, a tasting flight at Loveland Aleworks and a stop at B. Sweet Cupcakes for a treat. Transportation between venues will be provided by NOCO Short Bus Tours, LLC.
Both packages include time for guests to stroll through Loveland’s Fire & Ice winter festival that takes place annually in downtown Loveland over Valentine’s Day weekend.
“My Big Date is a great way to introduce people to Loveland,” said Martz-Mayfield. “It’s an introduction to our active brewery scene, our distillery scene and an opportunity to show off downtown.”
All 42 participants will receive a gift bag filled with Loveland swag, such as coupons, beer tokens, chocolate and more. In addition, each couple will also receive the book entitled, “14 Days of Foreplay,” by marriage and family therapist, Monica L. Lieser.
“My hope is that these two packages will entice people across the Front Range to come experience Loveland this Valentine’s Day. I believe that once they discover what Loveland has to offer, they’ll make future outings here,” said Kerr-Schlaefer.
“I want My Big Date to put Loveland on the map as a destination town,” she added.
My Big Date is brought to you by My Big Day, LLC, NOCO Short Bus Tours, LLC and HeidiTown.com, and has been endorsed by Visit Loveland. For more information on the subject matter of the press release call Heidi Kerr-Schlaefer at (970) 213-2354, email TheMayor@HeidiTown.com or go to ValentinesDayInLoveland.com
-by Jessica Weimer
Looking for some holiday party games that don’t make your employees cringe? My Big Day has compiled a list of our favorite Holiday party games for you to try this year at your company party! They are guaranteed to make sure your employees have a good time!
Keep checking in with us for more Holiday party ideas!
Also follow My Big Day on Pinterest for more holiday party inspiration!
Have Fun. Be Young. Let us know how we can help!
Original Ideas, superior strategies, your own private party planner...
Christine Kovacs Forster, Owner/ Party Planner
My Big Day llc
Phone: 970-613-1455 or 303-886-3068
Located in Loveland, CO
As event planners, we serve the entire front range; Northern Colorado, Southern Wyoming and mountain venues.
August 7, 2014 --Loveland, Colo
Ein Prosit, ein Prosit…….
Break out your lederhosen and dust off your polka shoes – it’s that time of year again! LOVELAND OKTOBERFEST!
This is one of NoCo’s largest FREE community events and it will be held at the Thunder Mountain Harley-Davidson complex on Saturday, September 20, 2014. All the free fun will take place from 11:00 AM-5:00 PM. The fun will continue throughout the evening when The Epilogues, Proverbial and Flobots take the stage at the Thunder Mountain Apitheater. (Ticket information posted below.)
As a proud sponsor, My Big Day Event Company is excited to announce that this year’s Oktoberfest is the largest one yet! Due to the larger venue and participants, a greater portion of the proceeds will benefit the efforts of Colorado Youth Outdoors, a unique non-profit in Northern Colorado that aims to connect kids and parents through hands-on outdoor experiences.
Seven breweries will have signature brews available – five of them from local establishments:
Crow Hop Brewery
There will also be a number of food venders and musicians providing tastes and entertainment with a local flare. The Waido Experience, Dr. Doctor, and the Harvestmen are ready to rock your lederhosen off and will all be providing family fun entertainment throughout the afternoon. The event’s schedule can be found at http://lovelandoktoberfest.org/schedule/
Ticket information for the evening concert:
-Tickets for the concert start at $15 for students, $18 for presale tickets and $20 at the gate.
-Tickets include entry to all three performances.
Presale tickets can be purchased at Thunder Mountain Harley-Davidson, all Loveland and Fort Collins King Soopers’ locations, the Loveland Visitor Center, Grimm Brothers Brewhouse and online at www.lovelandoktoberfest.org.
We hope to see you there, enjoying all the fun and festive activities and partaking in some tasty brews! Don’t forget to plan ahead and remember how important that mornin’ after kloche is to cure your Oktoberfest hangover!
“Ein Prosit, ein Prosit
Ein Prosit, ein Prosit
Oans, zwoa, drei, g’suffa”
My Big Day, a Loveland based event company, is honored to be a sponsor of this year’s Oktoberfest.
For more information about My Big Day, visit http://www.mybigdaycompany.com
or call (970) 613-1455 or 303-886-3068.
Christine Kovacs Forster email@example.com
For more information about the event, or to become a sponsor, contact:
Ingrid Bush firstname.lastname@example.org
The Huffington Post posted a fantastic article on things you shouldn't do after you get engaged. Writer, Sandy Malone hit the nail on the head!
From house hunting, to wedding gown shopping and to time spend on Pinterest, to wedding weight loss ... we 100% agree with Sandy's observations.
If you are a bride, or have a friend who is engaged, do her a favor, and send her this article!
CLICK HERE for the article on 10 Things You Should NOT Do After You Get Engaged.
You'll thank us for it!
-My Big Day Events
These are general guidelines to keep in mind concerning what needs to be done and when. You may be on a tighter deadline, or have luxurious amounts of time (lucky!). Generally, you should start planning three months in advance so your attendees can arrange their schedule, speakers can begin to prepare their presentations, and you can relax a bit. Every program is different, so adapt this timeline as needed.
ORGANIZE MEETING NOTES AND MATERIALS AND REVIEW YOUR TIMELINES
Once you’ve established the framework of your meeting and know its general requirements, you’re ready to contact hotels and discuss planning specifics. You’ll find it helpful to set up an organizer with sections for the various planning steps, so you can keep all the meeting information in one place.
Some suggested section titles include:
Schedules, Audiovisual equipment, Budget, Food and Beverage, Contacts, Recreation, Rooming list , Speakers, Ground transportation, Entertainment, Event communications, Spouse programs, Meeting room setups ,VIPs
3 TO 5 MONTHS OUT
•Determine the objective of your meeting
•Get your budget approved
•Check calendar of events taking place near your desired venue to avoid conflicts
•Book meeting site and necessary hotel rooms •Speak to Meetings Director or Sales Manager about menus and meeting room needs
•Set up master account for meeting charges and determine who can sign for charges
•Invite speakers and provide scope of desired presentation
•Make travel arrangements
•Decide on any marketing needs; begin creative development
AT LEAST ONE MONTH BEFORE EVENT
•Confirm menus, room setups and supplies in writing with your Meetings Director
•Reach out to speakers/vendors to check on their presentations (they’ll likely need urging)
•Inform hotel of guest arrival time so front desk can be properly staffed •Order gifts and amenities
•Order signs and printed materials •Introduce any marketing materials into market
•Mail agenda and any brochures to attendees; suggest a dress code and arrival times
For a full list of to do's, download our PDF below
My Big Day would be crazy not to post about Valentine's Day, since we LOVE love and parties! And we'd also be crazy not to promote the FUN packages we have put together for Valentine's Day. In the 10 years we've lived in Loveland, and 8 years in business, we've always longed for more to do in our great Sweetheart City!
Loveland is not only home of the Valentine's re-mailing program, and streets lined with giant wooden hearts with loving messages... we are the home of Valentine's Day! We take great pride in celebrating love.
With our friends, Heidi from Heiditown and Mechelle from NoCo Short Bus Tours, we decided to put together packages that celebrate Valentine's Day and all our city has to offer.
My Big Day Events supports everything wedding and valentine related! One of our favorite annual traditions is the FREE wedding/vow renewal on the top of Loveland Mountain!
Loveland Ski Area’s 23nd Annual Mountaintop Matrimony & Ski Free on Valentine’s Day, Friday, February 14 is a “mass wedding” ceremony for couples getting married or renewing their vows. Couples and their guests must be able to ride a chairlift and ski or snowboard back to the base afterwards.
The lift ride takes approximately 12 minutes, and the ceremony takes about 30 minutes. After the ceremony, everyone returns to the Loveland Basin day lodge for the Honeymooner’s Apres Party with music, wedding cake, spirits and a best dressed contest (“ski wedding” attire is encouraged).
Participating couples must pre-register online by February 12 in order to receive the 2-for-1 lift ticket special. For more information, call 303-571-5580 Ext. 141.
Couples getting married are required to bring a Clear Creek County marriage license; the county office is at 405 Argentine St., Georgetown, 303-679-2339. Those renewing their vows do not need a license. All participating couples must sign in on the morning of Feb. 14th and are asked to be at the Ptarmigan Roost Cabin by 11:30 a.m.
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