A good event attracts visitors, a great event draws a crowd.
Marketing and events, while completely different concepts, go hand in hand.
What is event marketing?
When it comes to company or corporate events, event marketing is the term used to describe any event where a company’s product or service is promoted. Marketing events can be anything from a small gathering of like minded customers/followers, to a large scale industry convention. These events can be live and in-person, or held online, like webinars and meetings.
Any event where you can showcase your product or service can be promoted through event marketing. This marketing campaign is built much like any other campaign - with clear goals, strategy, and a timeline that begins well before the event and includes follow up outreach after the event. This same structure can also be applied to any community gathering or large scale event.
Why you need to consider event marketing in your plans
The main goal of any event - whether it’s for business or fun - is to bring people together. Event awareness is key.
If you are planning a business or organizational event, including event marketing into your plans will help you:
Most importantly, event marketing allows you to build strong, in-person, relationships and trust with current and prospective customers. Business events help engage customers on a personal level.
Trends in event marketing
There are numerous studies out there that provide statistics proving why event marketing should be part of your company’s general marketing strategy. In a world that continues to focus more and more on digital advertising, emails, and online content, event marketing offers a personal touch that many customers are craving.
How to incorporate event marketing into your overall strategy
Even though we feel event marketing is more successful than any digital advertising campaign, in terms of reaching current and potential customers, we don’t suggest ignoring your digital marketing channels when it comes to event promotions.
Social media and email campaigns are great tools for event promotions. Scheduling your event on an online community calendar, such as a local chamber calendar of events, is a great way to connect with other businesses and customers in the greater community.
Social media is a great tool for pre and post event promotions and wrap up. Create event hashtags to promote on social media. Schedule posts to build up excitement for your event. Create engaging and exciting visuals to share a few weeks before your event, and to thank guests and partners following the event. Promote your event in relevant LinkedIn or Facebook groups. The possibilities are endless!
Create a messaging campaign for your social media and online channels that promotes the event, allows you to tag event partners and vendors (a super easy way to increase the size of your audience), and thank customers and event attendees afterwards.
How My Big Day Marketing & Events can help
As event and marketing professionals, My Big Day Marketing & Events has the skills and talent to you create a successful event and grow your business at the same time!
Our team starts by setting measurable goals and objectives. These goals provide a great way to measure success after all is said and done.
Our team can help you build a clear and cohesive theme for your event that reflects your brand and brings everything together - making a pleasant experience for both you and your guests. Our creative team members are pros at creating thematic social media and online campaigns and messaging that draw your potential guests and audiences in!
My Big Day also has connections throughout the industry and we know the best places to promote your event. We can also help you connect with potential partners and vendors - growing your connections throughout the community.
We can work with you from concept through event execution - making sure that your unique brand shines through your event, and ensure that all of your goals and objectives are met.
If you would like to add event marketing to your overall strategy, please reach out to learn more about how we can help. You can find examples of our work at our website: www.mybigdaycompany.com, and on all of our social media channels: Facebook, Instagram, LinkedIn, and Youtube. Our Pinterest account also offers a wealth of ideas and examples you can use to start your business event planning process.
My Big Day was ecstatic to be enlisted as the 'fun makers' for Slate360, an event company based out of Nevada/Boston. The team at Slate360 asked us to plan a packed itinerary filled with experiences and excursions in Colorado.
From booking car services to/from the hotel and out and about, to meals, to team-building activities, we had a blast putting together tons of fun for this client!
Our new friends know how to make all of their team members feel welcome. Fantastic lodging at The Elizabeth Hotel in Old Town Fort Collins, a custom candy bar, packed fridge, every supply that could make one feel comfortable when traveling, and monogramed gifts for all!
Here is a taste of just 2 days of the team's itinerary...
Thank you to our photography friend, Dick Knapp, who captured some candid moments of the team and headshots!
If your company is looking for a custom experience for your retreat and/or team-building, you know who to call.... MBD Marketing & Events.
Small Business. Big Impact.
As a connected collective of experts, My Big Day specializes in the creative touches so many marketing campaigns & events these days are lacking. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns!
Allow us to WOW you and your guests!
As purveyors of fun with My Big Day, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority!
Contact MBD Marketing & Events
Small Business. Big Impact.
Phone: 970-613-1455 or 303-886-3068
We serve the entire Front Range; Denver, Southern Wyoming, the CO Mountains, and Northern Colorado: Loveland, Fort Collins, Greeley, Windsor, Berthoud, Estes Park, Lyons, Longmont, Boulder, Wellington, Johnstown, Evans, Severance, Timnath, Mead, Frederick, Firestone, Milliken
We LOVE love here at My Big Day and we LOVE everything about weddings. Often when interviewing couples we ask them to describe their vision for the day and what they are most looking forward to. Most everyone wants their day to be original, unique, and memorable!
We've worked with a gal who can give couples that original and memorable element you are looking for on your Big Day.
Meet our friend, Sharon Glassman!
Colorado weddings are beautifully unique. My name is Sharon Glassman. I create custom wedding songs that celebrate your Big Day in a uniquely personal way.
My happy, original love songs have a Colorado acoustic sound that pairs beautifully with the setting and your special wedding day.
I call my songs Smile Songs because the music, lyrics and mood of each song makes folks smile. (And cry happy tears sometimes, too.)
Here’s how I create your custom wedding song:
1 We chat in a friendly, easy way, about your life, your love story, your wedding plans. Your dreams. Anything you’d like to share and celebrate! How you met, where you got engaged. Your dog’s name. Favorite pizza. Mountain. Or flower. Sentimental is great. Serious rocks. Silly’s great, too. It’s all about you.
2 Next? I write an original acoustic song that celebrates moments. Words. Images you’re shared.
Instrumentation can be pure and simple as me and my guitar. I can also add mandolin, fiddle, bass and harmony vocals.
3 Then: I record your song for you and deliver it as a high quality mp3. You can add it to your DJs set list. Play it during your wedding ceremony. Or first dance.
I also design personalized Smile Songs wedding song posters and art print. They play your song when you scan the QR code in the design! Great event artwork and to enjoy at home.
Here are some of my love songs and singing poster designs. I’d love to work with you to create a unique, custom wedding song that sings to your heart and ears.
Listen to a sample:
Here’s how you can contact Sharon:
*Sharon Glassman is an award-winning Colorado songwriter who creates custom wedding songs and personalized singing art prints. http://smilesongs.com
Contact My Big Day
"Dream Big, Live Big. For Life's Events!"
Original Ideas, superior strategies, your own private party planner.
~Event Planning, Coordination & Management~
My Big Day llc
Phone: 970-613-1455 or 303-886-3068
Located in Loveland, CO
As event planners, we serve the entire Front Range; Southern Wyoming, the CO Mountains, and Northern Colorado: Loveland, Fort Collins, Greeley, Windsor, Berthoud, Estes Park, Lyons, Longmont, Boulder, Wellington, Johnstown, Evans, Severance, Timnath, Mead, Frederick, Firestone, Milliken
Search our blog
Making Business Personal. We pride ourselves on giving you something to look forward to. We are a connected collective of creatives - owned an operated by outstanding women.
Never miss an event or opportunity. Sign up for our newsletter!
*All content produced by My Big Day; DBA Big Deal Company, including websites, are the property of My Big Day LLC and protected by U.S. and international copyright laws. You may not copy, reproduce, distribute, transmit, modify, create derivative works, or in any other way exploit any part of our materials without the prior written permission from My Big Day LLC.