As a business owner, you probably (hopefully) want to see your employees happy. But did you know employee happiness matters for your business’s bottom line, too? Joy is part of all aspects of our work at MBD Marketing & Events. Here are seven reasons employee satisfaction is crucial for business success.
Happy employees are more productive
Happy employees are 12% more productive than their dissatisfied counterparts (Snacknation). Happiness is an invigorating, motivating emotion. In fact, employee satisfaction has a greater impact on performance than financial incentives. In fact, nine out of 10 employees would trade a percentage of their salary for “meaningful work” and positive company culture (Harvard Business Review).
Research shows that people who are happy at work are more collaborative, more creative, and better at problem-solving. (Sound like a team you know?) Coworkers who are happy in the workplace and who get along well are more likely to work effectively to achieve common goals.
Greater happiness = greater sales
Like with productivity, greater happiness translates to greater sales - by 37% (Gallup). Not only have we determined that engaged employees are more productive, but that positive attitude resonates with customers. Potential customers or clients are much more likely to commit when interacting with upbeat salespeople.
Companies with happy employees outperform their competition
Not surprisingly, companies with happy employees, better productivity, and greater sales outperform their competition in all areas. Fortune’s “100 Best Companies to Work For” enjoyed a raise in stock prices of 14% per year from 1998-2005, compared to 6% for the overall market (Forbes).
Positive workplace culture creates a beneficial snowball effect by creating happier employees who in turn contribute to a better workplace climate. The Harvard Business Review notes, “Decades of data have confirmed that higher employee engagement, or the strength of the mental and emotional connection an employee feels toward their workplace, has many positive benefits — including reduced stress, improved health and job satisfaction, as well as increased productivity, job retention, and profitability.”
Engaged workers are less likely to look for new employment
Happy employees want to stay with their companies. Losing an employee costs a company 1.5 to two times that employee’s salary (BuiltIn) and leads to decreased productivity and decreased employee morale.
In addition, happy employees attract top talent. The most in-demand employees in any field have their pick of companies to work for, and company culture is the top priority for most workers. High-quality employees attract other high-quality workers.
Happy workers have fewer accidents
Satisfied employees produce better quality products and services and have 50% fewer workplace accidents (Lorman). Happiness leads to higher engagement, which leads to greater focus and motivation, and in turn, fewer mistakes at work. Employees who are worried, stressed, or distracted at work are at the highest risk for quality and safety mishaps.
Happy employees take fewer sick days
Sick days are a business expense, and employees who report being happy at work take 10 times fewer than average (iSmartRecruit). The Integrated Benefits Institute found in 2019 that sick days cost employers an average of $3,900 per employee in lost productivity. When unhappiness in the workplace increases, so do sick days.
What happens when employees are unhappy at work?
A 2013 State of the American Workplace Report estimated that actively disengaged workers cost the U.S. $450-550 billion per year (CBS News). Here are some other alarming statistics about employees who are unhappy at work:
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Making Business Personal
As a connected collective of experts, My Big Day specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns!
My Big Day makes business personal by bringing JOY to the job in everything we do.
As purveyors of fun with My Big Day, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority!
Contact MBD Marketing & Events
*** Bringing Joy to the Job ***
Phone: 970-613-1455 or 303-886-3068
Event Sponsorship can benefit your marketing and sales
By Carrie Stadtmueller, Content Conductor
Event sponsorship can be a great cost-effective way to reach your customers, and allow you to reach targeted niche markets without the expense of traditional advertising.
Through sponsorship, your business won’t directly promote your company or product, but you will pay to support an event or cause that your customers care about. Through this support, your business is then associated with the event by customers, attendees, media, and the larger community as a whole.
The many benefits of sponsorship
There are many benefits associated with sponsorship - many are related to promotional opportunities. If you are looking to sponsor larger events on a nation-wide level scale, there are multiple opportunities to get your branding on items and in the hands of event attendees.
Local causes such as sports teams or charity drives might offer more limited spaces for branding and products, but they also allow you to reach a more specific local audience.
In all its forms, event sponsorships offer a certainty that traditional advertising simply cannot. They can also help you meet multiple marketing goals at once. Here are just a few:
If it’s a non-profit you’re supporting, you’re getting your name out in the community, building brand visibility - perhaps getting your logo on a t-shirt, creating brand visibility long past the event!
How you can add sponsorship to your marketing plan
Adding an event or non-profit sponsorship to your marketing plan should be a part of your overall marketing strategy. You should spend time asking the following questions:
It doesn’t have to be a huge event to make a huge impact on your business. You should choose something that makes the most sense for your brand and mission, and most of all, something that you believe in.
My Big Day Marketing & Events can help
My Big Day Marketing & Events works with a variety of non-profits and can help your business find an organization to partner with. We can do the research for you and find the right sponsorship level that will benefit your business as well as the non-profit, making it a win-win for both!
If you are interested in finding out more about how an event sponsorship might benefit your small business, please reach out for a consultation.
Contact MBD Marketing & Events
Small Business. Big Impact.
Phone: 970-613-1455 or 303-886-3068
We serve the entire Front Range; Denver, Southern Wyoming, the CO Mountains, and Northern Colorado: Loveland, Fort Collins, Greeley, Windsor, Berthoud, Estes Park, Lyons, Longmont, Boulder, Wellington, Johnstown, Evans, Severance, Timnath, Mead, Frederick, Firestone, Milliken
-- Event Entrance to the Exclusive Top Level Party
-- 2 Drink Tickets Per Person
-- Costume Contest & Prizes
-- Discounted Bar Prices: Happy Hour Pricing ALL NIGHT!
-- Signature Cocktails
-- Free Appetizer and Sodas for DD's
-- Discount at Life of the Party Costume Shop
-- A donation to our chosen non-profit, Partners Mentoring Youth
The place to be this Halloween in Old Town! This is not your next-door neighbor's house party... and this is not a teenagers club night.
This IS the perfect party for adults looking for a night out!
When planning for your Big Day, a big part of the prep can be the bachelor party, the bachelorette party, and the honeymoon.
Travel costs money, of course, but if you are looking for a fun time with your guys, gals, or a creative budget honeymoon destination, My Big Day can help.
Below are some links to articles we found on great places to celebrate, while trying not to break the bank!
-My Big Day
Alternative Bachelorette Party Ideas
My Big Day LOVES bachelorettes and loves to party! Some traditional bachelor and bachelorette party ideas seem tired and a little 'been there, done that.'
Try switching things up a bit and look for fun group activities that a tad un-traditional.
Check out the list below and find a party idea that's right for you and your friends. And if you really need help, contact My Big Day and let us plan the party for you!
Bags & Bobbles for a Good Cause!
The annual House of Neighborly Service's "Fall into Jewels" event is this Thursday 11/7/13.
This amazing event allows attendees to shop an amazing array of bags, scarfs, costume jewelry, and fine jewelry! And all of this little luxury start at just $3!
The Fall Into Jewels event will be held at 5:30-8:30 p.m. Thursday, Nov. 7, at the Fountains of Loveland ballroom, 1480 Cascade Ave., Loveland.
The event is a fundraiser for the House of Neighborly Service. The jewelry is donated all year, and presented at this annual event. Tickets are on sale at House of Neighborly Service and at the door for $25. Call 970-667-4939 for details.
CLICK HERE to view the Reporter Herald Article and video
Halloween Costumes 'N' More in Loveland is hosting a HUGE 2 day costume sale!
Come on over to the Outlets at Loveland this weekend.
Sale: Entire Store 50% to 75% OFF!
Dates: Friday Nov. 1st 10am-8pm & Sat Nov. 2nd 10am-5pm
Address: 5693 McWhinney Blvd, Loveland, Colorado 80538
Tell them My Big Day sent you!
Colorado Holiday Craft Fairs and Shows
You can smell the cinnamon and spices in the air! The holidays are here, which means the season for holiday craft fairs and festivals.
My Big Day uses a great resource for researching and posting craft shows.
Mile High on the Cheap is a website that allows you to research and list holiday shows up and down the front range. All listings are for FREE fair, unless otherwise indicated.
From Castle Rock to Fort Collins, you can find a comprehensive list for every craft fair. You'll even find holiday festivals at schools, churches, small bazaars, and HUGE extravaganzas!
Shop for unusual gifts, many handmade by local artists and artisans, at upcoming holiday arts and crafts shows, festivals and bazaars. Because you usually buy directly from the creators, prices are reasonable — and sometimes downright bargains.
CLICK HERE to go to the Mile High on the Cheap website and see the interactive map of listings, and long list of shows by date.
A Loveland bridal store that has given away hundreds of dresses in the past two years will do it again this Sunday, 10/20/13.
Loveland Wedding Center, formerly Wed Wisely, has set its third annual giveaway for 1-6 p.m. Sunday at the shop, 680 E. Eisenhower Blvd.
My Big Day is a BIG fan of Dianne, owner of the Loveland Wedding Center. She is a fantastic seamstress, and even altered the dress of Christine Kovacs on her wedding day.
If you know of someone deserving of a dress, who could otherwise not afford it for their BIG DAY, contact Dianne. Here is a link to the Reporter Herald Article: CLICK HERE
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