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7 Reasons Employee Happiness Matters for Business

3/16/2023

 
​As a business owner, you probably (hopefully) want to see your employees happy. But did you know employee happiness matters for your business’s bottom line, too? Joy is part of all aspects of our work at MBD Marketing & Events. Here are seven reasons employee satisfaction is crucial for business success.
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​Happy employees are more productive
 
Happy employees are 12% more productive than their dissatisfied counterparts (Snacknation). Happiness is an invigorating, motivating emotion. In fact, employee satisfaction has a greater impact on performance than financial incentives. In fact, nine out of 10 employees would trade a percentage of their salary for “meaningful work” and positive company culture (Harvard Business Review).
 
Research shows that people who are happy at work are more collaborative, more creative, and better at problem-solving. (Sound like a team you know?) Coworkers who are happy in the workplace and who get along well are more likely to work effectively to achieve common goals.

 
Greater happiness = greater sales
 
Like with productivity, greater happiness translates to greater sales - by 37% (Gallup). Not only have we determined that engaged employees are more productive, but that positive attitude resonates with customers. Potential customers or clients are much more likely to commit when interacting with upbeat salespeople.
 

Companies with happy employees outperform their competition
 
Not surprisingly, companies with happy employees, better productivity, and greater sales outperform their competition in all areas. Fortune’s “100 Best Companies to Work For” enjoyed a raise in stock prices of 14% per year from 1998-2005, compared to 6% for the overall market (Forbes).
 
Positive workplace culture creates a beneficial snowball effect by creating happier employees who in turn contribute to a better workplace climate. The Harvard Business Review notes, “Decades of data have confirmed that higher employee engagement, or the strength of the mental and emotional connection an employee feels toward their workplace, has many positive benefits — including reduced stress, improved health and job satisfaction, as well as increased productivity, job retention, and profitability.”
​
 
Engaged workers are less likely to look for new employment
 
Happy employees want to stay with their companies. Losing an employee costs a company 1.5 to two times that employee’s salary (BuiltIn) and leads to decreased productivity and decreased employee morale.
 
In addition, happy employees attract top talent. The most in-demand employees in any field have their pick of companies to work for, and company culture is the top priority for most workers. High-quality employees attract other high-quality workers.
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Happy workers have fewer accidents
 
Satisfied employees produce better quality products and services and have 50% fewer workplace accidents (Lorman). Happiness leads to higher engagement, which leads to greater focus and motivation, and in turn, fewer mistakes at work. Employees who are worried, stressed, or distracted at work are at the highest risk for quality and safety mishaps.
 

Happy employees take fewer sick days
 
Sick days are a business expense, and employees who report being happy at work take 10 times fewer than average (iSmartRecruit). The Integrated Benefits Institute found in 2019 that sick days cost employers an average of $3,900 per employee in lost productivity. When unhappiness in the workplace increases, so do sick days.
 
​
What happens when employees are unhappy at work?
 
A 2013 State of the American Workplace Report estimated that actively disengaged workers cost the U.S. $450-550 billion per year (CBS News). Here are some other alarming statistics about employees who are unhappy at work:

  • Only 25% of employees who quit their jobs cite money as the main reason for leaving. (Source)
  • Only 13% of employees are engaged at work. (Source)
  • A 2013 Gallup study found that only 30 percent of American employees felt occupied or enthused by their jobs, while the other 70 percent were not utilizing their full potential. (Source)
  • Only 42% of employees are happy with the rewards and recognition offered by their companies. (Source)
  • 57% of remote workers are satisfied with their job; only 50% of in-office employees agree. (Source)
 

For more business success tips and ideas, follow MBD Marketing & Events on Facebook, Instagram, and Pinterest.
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Making Business Personal
As a connected collective of experts, My Big Day specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns! 

My Big Day makes business personal by bringing JOY to the job in everything we do.
​
As purveyors of fun with My Big Day, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority!


Contact MBD Marketing & Events
​​
*** Bringing Joy to the Job ***

Phone: 970-613-1455  or  303-886-3068
Email Us

Utilizing Event Sponsorships in Your Business Marketing Plan

11/30/2021

 
Event Sponsorship can benefit your marketing and sales
By Carrie Stadtmueller, Content Conductor
 
Event sponsorship can be a great cost-effective way to reach your customers, and allow you to reach targeted niche markets without the expense of traditional advertising.
 
Through sponsorship, your business won’t directly promote your company or product, but you will pay to support an event or cause that your customers care about. Through this support, your business is then associated with the event by customers, attendees, media, and the larger community as a whole.
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​The many benefits of sponsorship

There are many benefits associated with sponsorship - many are related to promotional opportunities. If you are looking to sponsor larger events on a nation-wide level scale, there are multiple opportunities to get your branding on items and in the hands of event attendees.
 
Local causes such as sports teams or charity drives might offer more limited spaces for branding and products, but they also allow you to reach a more specific local audience.

In all its forms, event sponsorships offer a certainty that traditional advertising simply cannot. They can also help you meet multiple marketing goals at once. Here are just a few:

  1. Shape consumer attitudes. When you sponsor an event that your customers care about, you create positive feelings about your brand.
  2. Build brand awareness. One of the best reasons to sponsor an event is to guarantee an audience that needs your product. If you sponsor a tradeshow geared toward your industry, you are marketing towards an audience that is product-specific.

​If it’s a non-profit you’re supporting, you’re getting your name out in the community, building brand visibility - perhaps getting your logo on a t-shirt, creating brand visibility long past the event!

  1. Build Relationships. You can build trust with potential customers. You can form relationships in your community with attendees, other event sponsors, and the event production team. This is an awesome opportunity to network!
  2. Generate Leads. Event sponsorship will put your name and brand top of mind for prospective customers. The larger the event, the more attendees and potential leads for your business to draw from.
  3. Generate media exposure. Media coverage can be expensive. Advertising is expensive. If you can sponsor a local event or industry trade show, you can capitalize on the media presence of that event. Media coverage often includes the names of the sponsors, and at the very least, your logo will be tied to the name or branding of the event. The positive publicity will increase the visibility of your brand, product, and services. 
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How you can add sponsorship to your marketing plan

Adding an event or non-profit sponsorship to your marketing plan should be a part of your overall marketing strategy. You should spend time asking the following questions:
  • What causes align with our company’s values?
  • Have we worked with this non-profit or cause before?
  • What sort of financial support do they expect from sponsors?
  • What kind of exposure or benefits do they offer sponsors at different levels of sponsorship?
 
It doesn’t have to be a huge event to make a huge impact on your business. You should choose something that makes the most sense for your brand and mission, and most of all, something that you believe in.
 
My Big Day Marketing & Events can help
​

My Big Day Marketing & Events works with a variety of non-profits and can help your business find an organization to partner with. We can do the research for you and find the right sponsorship level that will benefit your business as well as the non-profit, making it a win-win for both!
 
If you are interested in finding out more about how an event sponsorship might benefit your small business, please reach out for a consultation.
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Contact MBD Marketing & Events
​​
Small Business. Big Impact.

Phone: 970-613-1455  or  303-886-3068
​
Email Us


We serve the entire Front Range;  Denver, Southern Wyoming, the CO Mountains, and Northern Colorado: Loveland, Fort Collins, Greeley, Windsor, Berthoud, Estes Park, Lyons, Longmont, Boulder, Wellington, Johnstown, Evans, Severance, Timnath, Mead, Frederick, Firestone, Milliken

Pre-Sale Tickets for NoCo Boo's and Booze now ON SALE!

10/2/2014

 
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NoCo Boo's and Booze Annual Halloween Party PRE-SALE tickets are ON SALE now!

Every year the young at heart, and the truly brave gather to celebrate at the wildest Halloween Party in Northern Colorado.

Once a private celebration called, "Massacre on Mahogany," the demand has grown for a truly authentic, public Halloween party for adults in NoCo.  The theme each year is as elaborate as it is frightening!  The crowd is lively, the beer is flowing, and the costume contest gets better every year! This year marks our 7th annual bash!
Tickets include:
-- Event Entrance to the Exclusive Top Level Party
-- 2 Drink Tickets Per Person
-- DJ/Dancing
-- Costume Contest & Prizes
-- Discounted Bar Prices: Happy Hour Pricing ALL  NIGHT!
-- Signature Cocktails
-- Free Appetizer and Sodas for DD's
-- Discount at Life of the Party Costume Shop
-- A donation to our chosen non-profit, Partners Mentoring Youth

The place to be this Halloween in Old Town! This is not your next-door neighbor's house party... and this is not a teenagers club night.

This IS the perfect party for adults looking for a night out!

Learn More

Colorado Sloshball Tickets are Now ON SALE!

7/8/2014

 
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2014 Tournament Info:

Date:  August 2nd, 2014
Place:  Loveland Sports Park 950 N Boyd Lake Ave, Loveland, CO 80538
Time:  
Kick-off is at 2pm  (arrive early)
Fee:  $25 per person (covers kegs, equipment, liquor license, shelter rental, and park rental)

2014 Theme: "WWS” (World Wide Sloshball)

More information:  CLICK HERE

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Sloshball Tickets are now ON SALE!

Purchase a ticket for yourself…
or reserve an entire team!

Teams can be 10-15 people. 
If you don’t have a team put together, we can put you on a team, no problem!

PURCHASE TICKETS
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Group Getaways on a Budget Spring/Summer 2014

3/3/2014

 
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When planning for your Big Day, a big part of the prep can be the bachelor party, the bachelorette party, and the honeymoon.

Travel costs money, of course, but if you are looking for a fun time with your guys, gals, or a creative budget honeymoon destination, My Big Day can help.

Below are some links to articles we found on great places to celebrate, while trying not to break the bank!

Cheers!
-My Big Day

Cheap summer getaways in the Upper Midwest:
35 great vacations that cost $125 or less!!!
Great for the guys or the girls!
Article from MidwestWeekends.com


Visit the 'Great Lake State'! The Pure Michigan website offers monthly travel deals that will amaze you! Subscribe to receive deal alerts.
Here is a list of their current deals:
PureMichigan.com
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Beaches is rolling out the red carpet for you and your girlfriends to go on a 4-night best friends vacation in paradise at very special rates, filled with special activities and special goodies. So, grab your girlfriends, kick back, relax and enjoy Caribbean-style fun at the Beaches Friends Forever (B.F.F.) Girls Getaway.
Go to Beaches.com for more info
If you are interested in someplace that requires a passport, check out this article from SmarterTravel.com:
10 Places to Go While They Are Still Cheap: 2014 Edition

Whether you're on the prowl for a perfect beach or a city bursting with culture, these cities and countries deliver big but cost little. Not all of them will stay cheap in the years to come, though, so if you're inspired to go, do it soon.

Go to the SmarterTravel.com site to see their top 10 list!
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If a golf trip is more your style, GolfDigest.com wrote a great article on all the best golf courses for a buddies trip.

Whether you are interested in the best courses for couples, local nightlife, food, or on a budge, this article covers it all!
Go to GolfDigest.com to read more.
If the Caribbean is much more your speed, we found a great list from TripCurator.com with the TOP 10 CHEAPEST All-Inclusive Resorts in the Caribbean.

Sign us up!
All-Inclusive is the way My Big Day likes to go.  no need to worry about the cost of each cocktail---it's included!
Click through the slideshow to learn more about each of the Top 10 places at TripCurator.com

PriceofTravel.com wrote a similar article, with a lot of additional detail. Go to PriceofTravel.com for more info
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Make your own fun!
Pick the place where you know you'll all enjoy the weather, and plan an affordable trip through My Big Day's favorite vacation rental website, VRBO.com

You can rent a house, bungalow, condo, cabin... whatever suits your style for your size group. Find some affordable transportation, pick up some groceries, and make your own vacation!

Visit VRBO.com to start searching rentals today!

Alternative Bachelorette Party Ideas

11/21/2013

 
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My Big Day LOVES bachelorettes and loves to party!  Some traditional bachelor and bachelorette party ideas seem tired and a little 'been there, done that.'

Try switching things up a bit and look for fun group activities that a tad un-traditional.

Check out the list below and find a party idea that's right for you and your friends. And if you really need help, contact My Big Day and let us plan the party for you!

  1. Sign up for TravelZoo alerts. Have a couple places in mind that you and the girls would like to travel to. When one of those places pops up on a travel alert, snag it fast! You can book an exotic trip for an amazing deal if you are flexible!
  2. Why not Go Green by camping in a national park? Camping trips in the past have a been a fun bachelor party idea but there’s no reason that the girls can’t enjoy a fun night away in Sedona or Joshua Tree. Not crazy about spending time in a tent? There are plenty of outdoor cabins and luxury campsites available online for your eco-friendly bachelorette party.
  3. Give Back Bachelorette Parties: Service oriented parties are making a comeback. Brides are donating their time to give back to their community for a good cause. Using their time in a positive way is a great way to make an important impact for those less fortunate.
  4. Bucket List bachelorette parties are trending. Check something off your bucket list with all your best gal pals in tow.  Make a list, and agree with the girls to knock one or two off the list before you get hitched!
  5. Kick back and relax at a girl’s bachelorette spa weekend. Take a trip to a local salon or plan a lavish spa retreat get away. Let your cares slip away while you’re covered in a mud wrap and massaged into relaxation. Treat your favorite bridesmaids to manicures and pedicures as a thank you for making your big day memorable.
  6. Not everyone can have Napa in their backyard but if you’re lucky you can have a wine and cheese getaway to a local wine country for a special wine themed bachelorette party. Rent a nice limo bus for a responsible transportation tour to all the scenic tasting spots.
  7. Photo session bachelorette parties are all the rage right now. Boudoir photos are a great wedding day present for your new husband. Or similar to photos you took with all your girlfriends in high school, bachelorettes are treating their best girl friends to girlfriend photos. Scrapbook all your new photos for a fun way to remember and thank your bridesmaids.
  8. Everyone loves a laugh and comedians love playfully teasing bachelorettes. Sitting front row at a comedy club theme bachelorette party is a great way to get your bride-to-be plenty of attention!
  9. Plan a Photo Scavenger Hunt. Make a fun list of things or people to take photos of/with!  The team with the most photos wins. You'll laugh the entire time, and have photos to keep for a lifetime.
  10. Trying to stay healthy and in shape for the big day? Plan a health  themed bachelorette party with a yoga instructor, dance class or Pilates class. These classes are great for non-drinkers or pregnant guests because you can abstain from alcohol and partying.

For more Bachelorette Party ideas or a planning expert,
Contact My Big Day!


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Bags & Bobbles for a Good Cause!

11/5/2013

 
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The annual House of Neighborly Service's "Fall into Jewels" event is this Thursday 11/7/13.
This amazing event allows attendees to shop an amazing array of bags, scarfs, costume jewelry, and fine jewelry!  And all of this little luxury start at just $3!
The Fall Into Jewels event will be held at 5:30-8:30 p.m. Thursday, Nov. 7, at the Fountains of Loveland ballroom, 1480 Cascade Ave., Loveland.

The event is a fundraiser for the House of Neighborly Service. The jewelry is donated all year, and presented at this annual event. Tickets are on sale at House of Neighborly Service and at the door for $25. Call 970-667-4939 for details.
CLICK HERE to view the Reporter Herald Article and video

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Halloween Two Day Sale Nov. 1st and 2nd in Loveland, CO

11/1/2013

 
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Halloween Costumes 'N' More in Loveland is hosting a HUGE 2 day costume sale!
Come on over to the Outlets at Loveland this weekend.


Sale: Entire Store 50% to 75% OFF!
Dates: Friday Nov. 1st 10am-8pm & Sat Nov. 2nd 10am-5pm
Address: 5693 McWhinney Blvd, Loveland, Colorado 80538


Tell them My Big Day sent you!

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Colorado Holiday Craft Fairs and Shows

10/17/2013

 
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 You can smell the cinnamon and spices in the air!  The holidays are here, which means the season for holiday craft fairs and festivals.

My Big Day uses a great resource for researching and posting craft shows.
Mile High on the Cheap is a website that allows you to research and list holiday shows up and down the front range. All listings are for FREE fair, unless otherwise indicated.

From Castle Rock to Fort Collins, you can find a comprehensive list for every craft fair. You'll even find holiday festivals at schools, churches, small bazaars, and HUGE extravaganzas!


Shop for unusual gifts, many handmade by local artists and artisans, at upcoming holiday arts and crafts shows, festivals and bazaars. Because you usually buy directly from the creators, prices are reasonable — and sometimes downright bargains.

CLICK HERE to go to the Mile High on the Cheap website and see the interactive map of listings, and long list of shows by date.

Loveland Dress Shop will Give Away FREE Gowns!

10/16/2013

 
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A Loveland bridal store that has given away hundreds of dresses in the past two years will do it again this Sunday, 10/20/13.

Loveland Wedding Center, formerly Wed Wisely, has set its third annual giveaway for 1-6 p.m. Sunday at the shop, 680 E. Eisenhower Blvd.

My Big Day is a BIG fan of Dianne, owner of the Loveland Wedding Center. She is a fantastic seamstress, and even altered the dress of Christine Kovacs on her wedding day.


If you know of someone deserving of a dress, who could otherwise not afford it for their BIG DAY, contact Dianne.   Here is a link to the Reporter Herald Article:  CLICK HERE

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​My Big Day Company LLC  2006-2023  www.MyBigDayCompany.com 
970-613-1455  or  303-886-3068   EMAIL US

We serve the entire Front Range;  Denver, Southern Wyoming, the CO Mountains, and Northern Colorado: Loveland, Fort Collins, Greeley, Windsor, Berthoud, Estes Park, Lyons, Longmont, Boulder, Wellington, Johnstown, Evans, Severance, Timnath, Mead, Frederick, Firestone, Milliken

Where We Are & Where We've Been:

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Photos from wuestenigel, Phil Roeder