|
The PESO model is a framework used in public relations and marketing to categorize different types of media and communication channels. The acronym stands for: ● Paid media: This includes any type of advertising that a company pays for, such as display ads, paid search ads, social media ads, and sponsored content. Paid media is typically used to promote products, services, or events, and is often designed to reach a wider audience than other forms of media. ● Earned media: This refers to the publicity that a company or brand has earned through editorial coverage, news stories, reviews, social media mentions, and other types of non-paid media. Earned media is typically seen as more credible than paid media since it is not controlled by the company or brand. ● Shared media: This includes social media platforms, blogs, and other online communities where people share content with each other. Shared media can be a powerful tool for companies to engage with their audience, build relationships, and encourage user-generated content. ● Owned media: This refers to any content that a company or brand creates and controls, such as its website, blog, email newsletters, and other marketing materials. Owned media is important for establishing a brand's identity and providing information to customers, and can also be used to drive traffic to other types of media.  By understanding the different types of media and how they can be used together, companies can create more effective marketing and public relations campaigns. The PESO model can help them decide which types of media to focus on, and how to integrate them into a comprehensive strategy.  How the PESO Model Can Support Your Small Business The PESO model is important for small businesses because it provides a framework for creating an effective and comprehensive marketing and public relations strategy. Here are some reasons why the PESO model is particularly useful for small businesses:
Overall, the PESO model is a valuable tool for small businesses looking to create a comprehensive and effective marketing and public relations strategy. By understanding the different types of media available and how they can be used together, small businesses can maximize their resources, increase their visibility and credibility, and achieve their marketing and PR goals.  My Big Day Marketing & Events has the marketing experience and knowledge to help your business use the PESO model to fit your needs. We can help you develop a comprehensive strategy that will deliver results. Download our FREE printable of the PESO model below! 
 For more business success tips and ideas, follow MBD Marketing & Events on Facebook, Instagram, and Pinterest. llective of experts, My Big Day specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns!
My Big Day makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with My Big Day, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Contact MBD Marketing & Events *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us
Small business owners and nonprofit employees often wear a dozen hats at once.
Why work harder when you can work smarter? Consider some of these software tools to make your organization more efficient and effective. 
Download our free printable!
Making Business Personal
As a connected collective of experts, My Big Day specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns! My Big Day makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with My Big Day, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Contact MBD Marketing & Events *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us There may come a time in the life of your business when you need to rebrand. Maybe you’re entering a new market, repositioning your brand to appeal to a new customer, or your vision for your business has changed – follow these tips for your company rebrand. Keep in mind that rebranding carries risks. Proceed carefully to avoid alienating your current customers, incorporating short-term trends at the expense of long-term business, and losing brand recognition. Feeling overwhelmed already? Consult the MBD Marketing & Events team for your small business marketing needs.  Do it for the right reasons We’ve already listed some of the right reasons to rebrand. Ultimately, if your brand values, business offerings, or target market have changed, a rebrand is appropriate. We don’t recommend rebranding to appeal to short-term trends in your industry, to “shake things up,” or to cover up a brand crisis. Reevaluate your brand’s identity If your brand’s identity has changed – if you are offering significantly different products or services than you did in the past and/or looking for a new type of customer – don’t jump into a rebrand. Redefining your brand’s identity takes consideration, time, and careful planning behind the scenes. This means revisiting your brand’s vision, mission, and values. Think about what your company does and why. Brand mission encompasses how your company plans to achieve its goals. How is your company providing the best version of the product or service you’re offering? What makes your brand unique compared with competitors? You should be able to answer all of these questions, and have a plan for updating your digital and print business materials accordingly, before making your rebrand public. Read more about brand vision, mission, and values on our blog: Let’s Talk About VALUES. Rename – carefully A new identity can mean your brand has outgrown its name. A name change is a big undertaking which affects brand recognition and website search traffic. You can have a successful rebrand without a name change, but if your company name no longer reflects your business offerings, renaming is a smart move. A new name should reflect your company’s identity and support your mission, not just sound good. Your goal should be to select a name that best reflects your identity now and in the future, so you won’t need to rename again. A new slogan and new visuals should accompany your new brand name.  Create a new look There are lots of elements to consider in creating a new look for your brand. Fonts, colors, logos, website and advertisement imagery, email templates, business cards, all need to have a comprehensive look that reflects your brand identity. Frequent color and logo changes will give your customers whiplash, so choose designs that will stand the test of time with minimal adjustments. Besides your company’s name, these visuals are the most important element of brand recognition. Establish brand guidelines (instructions for use of your logo, fonts, and colors) to maintain consistency. Get feedback It is important to check in with your existing customers during a rebrand. Welcome feedback, and be ready for questions and concerns – even better, try to anticipate questions and concerns so you can address them in your rebranding communications. Interactive platforms like social media give you the opportunity to track customers’ feelings about brand changes. Existing customers must understand the reasons for your rebrand. Reassurance and clarity are necessary for customers to buy into your new brand. Publicize your rebrand While you want to prepare your existing customers for a rebrand, you should be proud of – and celebrate – your business’s growth. Talk about your rebrand, transparently, as publicly as possible. Social media and press releases are excellent avenues for communicating your rebrand to current and prospective clients. To create more excitement (and potential new business), consider creating advertisements and/or hosting an open house or launch party to introduce your new brand. For more business marketing and event tips and ideas, follow My Big Day on Facebook, Instagram, and Pinterest. Making Business Personal
As a connected collective of experts, My Big Day specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns! My Big Day makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with My Big Day, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Contact MBD Marketing & Events *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us Why you need to market your event - and why you should hire MBD Marketing & Events to do so!1/22/2023
A good event attracts visitors, a great event draws a crowd. Marketing and events, while completely different concepts, go hand in hand. What is event marketing? When it comes to company or corporate events, event marketing is the term used to describe any event where a company’s product or service is promoted. Marketing events can be anything from a small gathering of like minded customers/followers, to a large scale industry convention. These events can be live and in-person, or held online, like webinars and meetings. Any event where you can showcase your product or service can be promoted through event marketing. This marketing campaign is built much like any other campaign - with clear goals, strategy, and a timeline that begins well before the event and includes follow up outreach after the event. This same structure can also be applied to any community gathering or large scale event.  Why you need to consider event marketing in your plans The main goal of any event - whether it’s for business or fun - is to bring people together. Event awareness is key. If you are planning a business or organizational event, including event marketing into your plans will help you:
Most importantly, event marketing allows you to build strong, in-person, relationships and trust with current and prospective customers. Business events help engage customers on a personal level.  Trends in event marketing There are numerous studies out there that provide statistics proving why event marketing should be part of your company’s general marketing strategy. In a world that continues to focus more and more on digital advertising, emails, and online content, event marketing offers a personal touch that many customers are craving.
How to incorporate event marketing into your overall strategy Even though we feel event marketing is more successful than any digital advertising campaign, in terms of reaching current and potential customers, we don’t suggest ignoring your digital marketing channels when it comes to event promotions. Social media and email campaigns are great tools for event promotions. Scheduling your event on an online community calendar, such as a local chamber calendar of events, is a great way to connect with other businesses and customers in the greater community. Social media is a great tool for pre and post event promotions and wrap up. Create event hashtags to promote on social media. Schedule posts to build up excitement for your event. Create engaging and exciting visuals to share a few weeks before your event, and to thank guests and partners following the event. Promote your event in relevant LinkedIn or Facebook groups. The possibilities are endless! Create a messaging campaign for your social media and online channels that promotes the event, allows you to tag event partners and vendors (a super easy way to increase the size of your audience), and thank customers and event attendees afterwards. How My Big Day Marketing & Events can help As event and marketing professionals, My Big Day Marketing & Events has the skills and talent to you create a successful event and grow your business at the same time! Our team starts by setting measurable goals and objectives. These goals provide a great way to measure success after all is said and done. Our team can help you build a clear and cohesive theme for your event that reflects your brand and brings everything together - making a pleasant experience for both you and your guests. Our creative team members are pros at creating thematic social media and online campaigns and messaging that draw your potential guests and audiences in!  My Big Day also has connections throughout the industry and we know the best places to promote your event. We can also help you connect with potential partners and vendors - growing your connections throughout the community. We can work with you from concept through event execution - making sure that your unique brand shines through your event, and ensure that all of your goals and objectives are met. If you would like to add event marketing to your overall strategy, please reach out to learn more about how we can help. You can find examples of our work at our website: www.mybigdaycompany.com, and on all of our social media channels: Facebook, Instagram, LinkedIn, and Youtube. Our Pinterest account also offers a wealth of ideas and examples you can use to start your business event planning process.  Congratulations, new business owner! You’ve honed your concept, raised the money, found your perfect space, conducted interviews – and now it’s time to open your doors, with the MBD Marketing and Events team’s tips on how to host a ribbon cutting for your new business.  What is a ribbon cutting? A ribbon cutting is a ceremonial opening of your business, usually a formal event where a company representative or local public figure commemorates your new venture. The name “ribbon cutting” comes from the tradition of cutting a large ribbon with supersized scissors to “open” the doorway to the new storefront. Fun fact: The origin of giant scissors can be traced back to the Bronze Age, over 3,000 years ago. Modern ribbon cuttings need not involve the literal ribbon, though it is still a popular practice. The main purpose of a ribbon cutting is to gain publicity for and raise awareness of a new or renovated business. Ribbon cuttings and grand openings are not one and the same. Grand openings are typically the first time a storefront is open for regular business, while a ribbon cutting is a special event focused on ceremony and dissemination of information. Follow these steps to get the most out of your ribbon cutting: Plan First things first, you’ll need to set a date and time for your ribbon cutting. Your local Chamber of Commerce or an event planner can tell you the ideal day and time to host your event. You’ll also want to check the schedule of any officials or public figures you’d like to attend, before settling on a date. Be sure to allow enough time to plan the logistics of your event and to get the word out. Next, you’ll want to start on promotion (see “Promote” below). While you’re spreading the word about your event, you’ll need to prepare and send invitations to VIPs. Planning the ceremony itself involves considerations about who will host and answer questions, whether you will have any speakers, food, entertainment, seating, photography, and swag such as branded gift bags. Hiring a local event planner like MBD Marketing & Events can streamline this process, and we’ll use our huge network in northern Colorado to get you the best deals from your vendors.  Promote You’ll want to get the word out about your upcoming ribbon cutting as much as possible. There are free and paid methods for creating word of mouth about your event in your community. Consider promoting your event through:
If you’re feeling overwhelmed by the prospect of hours promoting your new business while you’re, well, getting ready to open that new business, you’re not alone. Our marketing and events team can handle all of the above for you! Execute Many people, even business owners, don’t realize what goes into putting on an event behind the scenes – but we are experts. Sticking to your event timeline can be a challenge when juggling multiple vendors and inevitable last-minute mishaps. Having an event planning team working in the background ensures your day will run smoothly, but if you don’t, plan to at least have someone to coordinate vendors and logistics the day of your event. Consider things like:
 Publicize Ideally, your early promotion efforts enticed local publications to attend your ribbon cutting and/or write about your new business. But you can publicize your event, too. Share photos and information about your event on your business’s website and social media pages. If your website includes a blog, dedicate a post to your successful ribbon cutting. Your event guests are a great source of free publicity. Encourage them to share your event by creating a specific hashtag for posting about your event – this allows you to easily search for posts made by guests. A selfie wall, or eye-catching backdrop for guests to take photos in front of, is a source of entertainment and visual publicity for your ribbon cutting. For help planning your ribbon cutting and day-of coordination, book the northern Colorado experts at My Big Day Marketing & Events. We take on the behind-the-scenes stress, so you can enjoy your event. For more business marketing and event tips and ideas, follow My Big Day on Facebook, Instagram, and Pinterest.  The President of MBD Marketing & Events has been requested to be a speaker at the 2023 Made In Loveland Entrepreneurship Series for Businesses.  Date and time Tue, February 28, 2023, 8:00 AM – 9:00 AM MST Location Business Warehouse Accelerator 815 14th Street SW, Suite C250 Loveland, CO 80537 Registration: https://www.eventbrite.com/e/made-in-loveland-featuring-christine-forster-tickets-516366605417  Exploring Software; Time-Tested Platforms Small Businesses Prefer: Small business owners and nonprofit teams often wear a dozen hats at once. Why work harder when you can work smarter? Consider some of these software tools to make your organization more efficient and effective. Christine will take you through software that most small business owners need to get up and running, and to achieve growth. Curious about easy website creation, CRM, marketing and financial tools? This is the session for you. About the Speaker - Christine is an influential business leader, passionate about driving innovation and deploying go-to-market strategies. A consultative and collaborative industry expert, and a masterful relationship builder known for nurturing deep and enduring relationships with customers and colleagues alike. A versatile and visionary leader, champion of inclusivity and steward of company culture. As a small business owner with over 20 years of marketing, event planning and software experience, Christine is excited to share her time-tested tips with you. As a connected collective of experts, My Big Day specializes in the creative touches so many marketing campaigns & events these days are lacking. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns! As purveyors of fun with My Big Day, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority!  MBD Marketing & Events has been in the industry for over 16 years and has seen A LOT in our time. Analyzing what we have booked this year, what our clients are talking about, what we are learning in the courses we take, and reading what our industry partners have to say.... here is what you can expect from meetings and events in 2023.  2023 Event Forecast and Trends Colorado’s economy is expected to continue growing in 2023 — slowly. This is good news. Colorado’s economy is expected to grow slightly in 2023 — by a little over 1 percent, and inflation is predicted to drop to 4.6 percent according to the December economic forecast from Legislative Council Staff, the state’s nonpartisan fiscal analysts. While we may see some hesitation to spend big in some areas of business... economic growth helps with consumer confidence. Meeting professionals expect in-person events and budgets to increase in 2023, according to American Express Meetings & Events. The 12th annual Global Meetings & Events Forecast found that more than three quarters (77 per cent) of respondents are optimistic about the health of the industry heading into 2023 (rating eight or above out of 10) – a six-point increase compared to last year’s survey. And when it comes to budgets, just under two thirds (65 per cent) said that overall M&E spend is increasing for 2023.  MBD engages closely with Cvent and always anticipates their annual report. Below are Cvent’s 14 Meeting & Event Trends for 2023 Trend 1 – Planners are not only planning more meetings, they anticipate a surge in future bookings. Trend 2 – There’s a renewed focus on return on time/experience/investment for attendees, especially as costs increase. Trend 3 – Social activism will play a big role in how meetings are planned. Trend 4 – Hotels need to adapt to “a triple threat” (in-person, hybrid and virtual). Trend 5 – Event planners will refocus on and prioritize health and wellness activities. Trend 6 – Planners are choosing leisure destinations more frequently, perhaps even over metro centers. Trend 7 – Virtual reality is no longer just for video games. It may soon make event planning easier and more efficient. Trend 8 – Google’s shift away from third-party cookies will impact online advertising strategies. Trend 9 – Smaller meetings may increasingly become a preferred option, especially for luxury events. Trend 10 – Special events will increasingly become multiday celebrations. Trend 11 – In-person meetings are a vital part of maintaining and rebuilding workplace culture. Trend 12 – Reaching event planners with influencer marketing and placing additional emphasis on video content will become more common. Trend 13 – An increased focus on diversity, equity and inclusion efforts in the meetings and events industry. Trend 14 – New planners increasingly seek out special venues, outdoor events and unique settings. Colorado is especially well-suited for trends 5, 6, 10, and 14 when working with planners seeking health and wellness activities, leisure destinations, multiday offerings, and unique/outdoor settings. Diversity, equity and inclusion (DE&I) also is at the forefront.  Meetings + Events Magazine predicts significant meeting & event recovery in 2023. As reporting just weeks ago, in an update to its U.S. Meetings Recovery Forecast (MRF) released late last year, Knowland predicts that 2023 will be a year of growth and not just another year of recovery. The company, known for providing data insights on meetings and events for the hospitality industry, also offered an updated Top 25 U.S. Meetings Recovery Forecast (MRF25). Knowland added the MRF25 in February 2022 examine industry recovery patterns for the top 25 U.S. markets. These cities include Anaheim, Atlanta, Boston, Chicago, Dallas, Denver, Detroit, Houston, Los Angeles, Miami, Minneapolis, Nashville, New Orleans, New York, Norfolk, Oahu Island, Orlando, Philadelphia, Phoenix, San Diego, San Francisco, Seattle, St. Louis, Tampa, and Washington, D.C.  Meeting Professionals International (MPI) has released their Fall 2022 Meetings Outlook report that indicates that many meeting professionals are reporting their business is back to pre-pandemic levels. However, rising costs and insufficient resources (both staff and budgets) are expected to be trends in 2023. Price hikes have hit virtually every area of the industry, with 64% of planners and suppliers calling it a seller’s market. As a result, 78% are seeking new revenue opportunities for their meetings and events. While 65% expect their budgets to increase in 2023, the growth likely won’t keep pace with rising costs. Staffing is still an issue, with 62% of survey respondents indicating they are still having trouble filling staff vacancies. A year ago, only 3% or respondents said their business levels had returned to pre-pandemic levels. Now, 32% indicate full recovery with 31% implying it will happen sometime in 2023 and the remaining 37% in 2024 or later. Great news!  The MBD Marketing & Events team has seen first-hand an increase in meetings, events and retreats. What we have noticed most is that clients are looking for NEW and CREATIVE ways to meet, connect and engage. We pride ourselves on our resourcefulness, connections and creativity. We anticipate growth in 2023 and even more so in 2024.  Making Business Personal
As a connected collective of experts, My Big Day specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns! My Big Day makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with My Big Day, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Contact MBD Marketing & Events *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email U MBD Marketing & Events has proudly supported the No DUI Larimer initiative through marketing services for 3 years. The statistics don't lie. We have an issue in Northern Colorado and we are determined to help shed light on it and to support Partners in their efforts to encourage Larimer residents to "Make the Call."  The No DUI Larimer coalition and campaign was born out of the need to address the problem of impaired driving in our community. The goal is to prevent driving under the influence of alcohol or other substances by increasing community responsibility for safe and responsible driving. Our campaign is encouraging the public to “Make the Call” to end impaired driving in our community. Make the Call to get a safe ride home. Make the Call about whether you should get behind the wheel, and Make the Call to report suspected impaired drivers. Driving under the influence IS an emergency–please call 911 if you see someone you suspect is driving impaired. Areas of focus for this group include:
Every day, almost 30 people in the United States die in drunk-driving crashes, that’s one person every 50 minutes. In 2019 more than 8,500 people were arrested for driving under the influence in Colorado. A needs assessment completed in October 2018 found that DUI/DWAI offenses are a significant issue in Larimer County due to a number of factors on which the dedicated members of the steering committee will focus through education, outreach, and policy change.  In 2020 roughly 65% of drivers arrested for a DUI tested positive for at least one drug (including alcohol) and 25.3% for two or more drugs. 25% of Larimer County adults reported binge drinking in the past month. This is higher than the state (18%) and national (16%) average. Ending impaired driving is a joint effort between law enforcement, government agencies, alcohol and cannabis retailers, local nonprofits, and the community. We need your help to stop impaired driving before it happens, and when it’s happening.  Ending impaired driving is a joint effort between law enforcement, government agencies, alcohol and cannabis retailers, local nonprofits, and the community. We need your help to stop impaired driving before it happens, and when it’s happening. Thanks for doing your part. MORE INFORMATION ABOUT THIS INITIATIVE: Partners, who absorbed this project from the former nonprofit, Team Wellness & Prevention, is the lead agency on this five-year project which is now in its fourth year. Partners has engaged a steering committee, and named the project NO DUI LARIMER. Want to receive information on No DUI Larimer? Please email Shayna Kefalas, Program Director skefalas@poweredbypartners.org (970) 484-7123  Making Business Personal
As a connected collective of experts, My Big Day specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns! My Big Day makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with My Big Day, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Contact MBD Marketing & Events *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us Our mission at My Big Day Marketing & Events is to bring highly curated and collaborative events and business strategies to Northern Colorado. We support businesses, nonprofits, and individuals in the growth of their ideas, events, and marketing strategies. In other words - Community is a BIG DEAL to our company. Giving back is just one way we live out our mission every day. This past year, My Big Day Marketing & Events donated $120,980 in Marketing & Event services to Northern Colorado nonprofit organizations. We value the work that they do and want to make it easier for them to succeed. Please consider joining us and finding a nonprofit that you believe in as part of your year-end charitable giving! It's the perfect time to offer financial support to the organizations and nonprofits that do the good work you believe in.  Making Business Personal As a connected collective of experts, My Big Day specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns! My Big Day makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with My Big Day, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Contact MBD Marketing & Events *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us   Running a small business is hard work! Small business owners tend to wear many hats: project manager, logistics manager, operations manager, human resources department, and often times, marketing manager. That is a lot to maintain and control! Marketing mistakes and pitfalls often occur due to the fact that so many small business owners aren’t confident in their marketing skills and they are simply just spread too thin. Marketing mistakes won’t necessarily ruin your business, but they do sometimes cost time and money. The My Big Day Marketing & Events team recently pulled together a list of common marketing mistakes that we have noticed clients and potential clients make. Our team has over 127 years of marketing experience - we’ve seen it all! Hopefully this list will help your small business avoid or correct potentially costly mistakes. Outdated Website Your website is your most valuable marketing asset. It is the key to reaching all of those searching potential customers. It is oftentimes the channel that delivers your company’s first impression to potential customers. 97% of consumers search online for products and services. A missing or outdated website can have a detrimental effect on your ability to do good business. Creating and maintaining a website isn’t hard or even expensive. There are a variety of easy-to-use website builders that are affordable - Wix, Weebly, Squarespace - are all user-friendly for even the most tech-fearing person. Neglecting Data If you don’t track the results of marketing campaigns, website traffic, or social media data, you never get a solid idea of what actually works. Not tracking goals, conversions, click-through rates, or engagement is like throwing something “against the wall” and hoping that something sticks - a sometimes costly mistake. There is no way to learn from your mistakes when you neglect to track. There is no way to improve. My Big Day Marketing & Events suggests building a strategy that includes campaigns with goals, milestones, defined messaging, targeted channels, and data collection. We suggest tracking website metrics, including the number of sessions, users, pageviews, top pages, traffic sources (which social media channels or ads bring your website the most visitors), visitor demographics, and conversions. When you collect this data, you’ll be able to track where to spend your time and money for campaign promotions. You’ll also learn a lot about your audience and customer base. My Big Day Marketing & Events tracks these metrics quarterly for all of our clients. This data helps us shape and adjust our marketing messaging.  You don’t have a clear idea of who your audience is Your audience is the people you want to purchase your service or product - those that are buying your solution to their problem. Sometimes the audience we want can blind us to the customers we actually have. No matter how great your messaging, logo, or campaigns are - if you don’t really know your audience, your message will miss the mark. Some small business owners try to avoid this problem by targeting the masses (remember before we mentioned throwing something against the wall in hopes that it will stick???). This is a sure way to drive up marketing costs and see very little on your ROI. My Big Day Marketing & Events helps small businesses study and get to know their customers and target audiences. We help companies segment their customer base, allowing tailored messaging to reach the right people at the right time.  Wasting time on social media by not following the 80/20 rule The 80/20 rule is a standard in social media marketing - 80% of social media posts should provide useful information to your audience (educating, entertaining, and offering solutions), 20% explicitly promote your business. People do not engage on social media to watch advertisements. They scroll through their timelines and feeds to connect with others, to be entertained, to learn, and to be inspired. Your social media strategy should reflect that. Also, when you provide helpful content for your audience, you are establishing yourself and your company as an authority on the matter. It builds trust. My Big Day Marketing & Events will often create posts and blogs that provide links to helpful articles or videos, industry insights, inspirational quotes and images, timely articles, and uplifting stories. These are peppered in with posts that promote our clients’ businesses and events. All of this is created to draw your customers in and engage them around your mission and business. No strategy or plan All of the previously mentioned mistakes could be avoided with one simple solution - having a strategy and plan. Failing to plan usually leads to a high rate of failure. Every client, event, and campaign is unique. My Big Day Marketing & Events works with each client to build a marketing strategy that works for their specific needs and goals. Our typical marketing strategy is built around these 7 steps:
 Failing to see marketing as a business investment Expenses are something you buy and are often cut or curbed during tight economic times. Investments deliver future value. The entire purpose of marketing is to drive leads into future and long-time customers. When you treat marketing as an expense, your ability to find future leads, customers, and company ambassadors is greatly diminished. Marketing should be viewed as a business investment. Marketing will help drive growth and new opportunities when your company needs it the most. My Big Day Marketing & Events helps coach clients to avoid these common mistakes. We work to help small businesses create effective, scalable, and brand-building marketing campaigns that really work. We specialize in marketing, advertising, social media strategy & management, website design & maintenance, and event marketing. We have the time and expertise to help support small business goals and growth. If you would like help with your marketing goals and strategy, reach out for a one-on-one consultation. We will help you avoid these mistakes and find success! Making Business Personal
As a connected collective of experts, My Big Day specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns! My Big Day makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with My Big Day, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Contact MBD Marketing & Events *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us |
Search our blog
About MBD
Making Business Personal. We pride ourselves on giving you something to look forward to. We are a connected collective of creatives - owned an operated by outstanding women. Want More?Never miss an event or opportunity. Sign up for our newsletter!
Disclosure: *All content produced by My Big Day; DBA Big Deal Company, including websites, are the property of My Big Day LLC and protected by U.S. and international copyright laws. You may not copy, reproduce, distribute, transmit, modify, create derivative works, or in any other way exploit any part of our materials without the prior written permission from My Big Day LLC. Search Categories
All
Monthly Archives
April 2023
|
||||||
RSS Feed
Never miss an event or opportunity. Sign up for our monthly newsletter.
My Big Day Company LLC 2006-2023 www.MyBigDayCompany.com
970-613-1455 or 303-886-3068 EMAIL US
We serve the entire Front Range; Denver, Southern Wyoming, the CO Mountains, and Northern Colorado: Loveland, Fort Collins, Greeley, Windsor, Berthoud, Estes Park, Lyons, Longmont, Boulder, Wellington, Johnstown, Evans, Severance, Timnath, Mead, Frederick, Firestone, Milliken
Where We Are & Where We've Been:
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|