Why you need to market your event - and why you should hire MBD Marketing & Events to do so!1/22/2023
A good event attracts visitors, a great event draws a crowd. Marketing and events, while completely different concepts, go hand in hand. What is event marketing? When it comes to company or corporate events, event marketing is the term used to describe any event where a company’s product or service is promoted. Marketing events can be anything from a small gathering of like minded customers/followers, to a large scale industry convention. These events can be live and in-person, or held online, like webinars and meetings. Any event where you can showcase your product or service can be promoted through event marketing. This marketing campaign is built much like any other campaign - with clear goals, strategy, and a timeline that begins well before the event and includes follow up outreach after the event. This same structure can also be applied to any community gathering or large scale event.  Why you need to consider event marketing in your plans The main goal of any event - whether it’s for business or fun - is to bring people together. Event awareness is key. If you are planning a business or organizational event, including event marketing into your plans will help you:
Most importantly, event marketing allows you to build strong, in-person, relationships and trust with current and prospective customers. Business events help engage customers on a personal level.  Trends in event marketing There are numerous studies out there that provide statistics proving why event marketing should be part of your company’s general marketing strategy. In a world that continues to focus more and more on digital advertising, emails, and online content, event marketing offers a personal touch that many customers are craving.
How to incorporate event marketing into your overall strategy Even though we feel event marketing is more successful than any digital advertising campaign, in terms of reaching current and potential customers, we don’t suggest ignoring your digital marketing channels when it comes to event promotions. Social media and email campaigns are great tools for event promotions. Scheduling your event on an online community calendar, such as a local chamber calendar of events, is a great way to connect with other businesses and customers in the greater community. Social media is a great tool for pre and post event promotions and wrap up. Create event hashtags to promote on social media. Schedule posts to build up excitement for your event. Create engaging and exciting visuals to share a few weeks before your event, and to thank guests and partners following the event. Promote your event in relevant LinkedIn or Facebook groups. The possibilities are endless! Create a messaging campaign for your social media and online channels that promotes the event, allows you to tag event partners and vendors (a super easy way to increase the size of your audience), and thank customers and event attendees afterwards. How My Big Day Marketing & Events can help As event and marketing professionals, My Big Day Marketing & Events has the skills and talent to you create a successful event and grow your business at the same time! Our team starts by setting measurable goals and objectives. These goals provide a great way to measure success after all is said and done. Our team can help you build a clear and cohesive theme for your event that reflects your brand and brings everything together - making a pleasant experience for both you and your guests. Our creative team members are pros at creating thematic social media and online campaigns and messaging that draw your potential guests and audiences in!  My Big Day also has connections throughout the industry and we know the best places to promote your event. We can also help you connect with potential partners and vendors - growing your connections throughout the community. We can work with you from concept through event execution - making sure that your unique brand shines through your event, and ensure that all of your goals and objectives are met. If you would like to add event marketing to your overall strategy, please reach out to learn more about how we can help. You can find examples of our work at our website: www.mybigdaycompany.com, and on all of our social media channels: Facebook, Instagram, LinkedIn, and Youtube. Our Pinterest account also offers a wealth of ideas and examples you can use to start your business event planning process.  The President of MBD Marketing & Events has been requested to be a speaker at the 2023 Made In Loveland Entrepreneurship Series for Businesses.  Date and time Tue, February 28, 2023, 8:00 AM – 9:00 AM MST Location Business Warehouse Accelerator 815 14th Street SW, Suite C250 Loveland, CO 80537 Registration: https://www.eventbrite.com/e/made-in-loveland-featuring-christine-forster-tickets-516366605417  Exploring Software; Time-Tested Platforms Small Businesses Prefer: Small business owners and nonprofit teams often wear a dozen hats at once. Why work harder when you can work smarter? Consider some of these software tools to make your organization more efficient and effective. Christine will take you through software that most small business owners need to get up and running, and to achieve growth. Curious about easy website creation, CRM, marketing and financial tools? This is the session for you. About the Speaker - Christine is an influential business leader, passionate about driving innovation and deploying go-to-market strategies. A consultative and collaborative industry expert, and a masterful relationship builder known for nurturing deep and enduring relationships with customers and colleagues alike. A versatile and visionary leader, champion of inclusivity and steward of company culture. As a small business owner with over 20 years of marketing, event planning and software experience, Christine is excited to share her time-tested tips with you. As a connected collective of experts, My Big Day specializes in the creative touches so many marketing campaigns & events these days are lacking. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns! As purveyors of fun with My Big Day, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority!  What is a corporate recipe for success when it comes to building healthy and successful professional (workplace) relationships? A sprinkling of a positive company culture that promotes interaction and connection between coworkers. How do employers promote these connections? Easily through team-building activities and exercises. Team building exercises or activities are games, meetings, experiences and events that are designed to motivate group members to get to know and respect each other - often times on a different level that what they are used to in the office. While often silly or far from “work-related”, team-building exercises are activities that are thoughtfully designed to encourage teamwork. They produce a variety of benefits, including - thoughtful communication between participants (coworkers), motivation to try new approaches to problem solving, creative thinking, and building trust.  The 5 main types of corporate team-building Ultimately, the activities you choose to focus on depend on your goals. Some experiences are strictly designed to foster relationship building, while others focus more on developing specific skills. There are 5 main types of team-building:
Icebreakers Quick games and icebreaker activities are a great way to kick-off a professional gathering. They are often used to motivate employees to participate. Some easy meeting icebreakers are:
Communication Activities that focus on healthy and thoughtful communication patterns are a great way to develop strong communication skills in a low-risk environment.
My Big Day Marketing & Events has developed a variety of scavenger hunts for corporate clients – some focusing on the communication part, some focusing on fun.
 Problem Solving Activities that focus on creative problem solving often lead to better results in the workplace. Escape Rooms could again be used to hone these skills, but here are a few other activities that will help your group find creative solutions to challenges:
Creative Thinking Encouraging creativity in play often translates to success in the board room!
Employee Bonding Happy people produce good work! You can encourage relationship building outside of the office with these suggestions:
 My Big Day Marketing and Events has a team of professional planners and facilitators who can help you plan engaging activities for your team. We can develop an itinerary that will help you reach your team-bonding goals, which in turn will help you find success - both in and out of the office! For more inspiration, you can check out these curated Pinterest Boards dedicated to Company Retreats and Adult Party Games. You can also follow us on Facebook, Instagram, and LinkedIn for updates and tips.  Small Business. Big Impact.
As a connected collective of experts, My Big Day specializes in the creative touches so many marketing campaigns & events these days are lacking. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns! Allow us to WOW you and your guests! As purveyors of fun with My Big Day, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Contact MBD Marketing & Events Small Business. Big Impact. Phone: 970-613-1455 or 303-886-3068 Email Us We serve the entire Front Range; Denver, Southern Wyoming, the CO Mountains, and Northern Colorado: Loveland, Fort Collins, Greeley, Windsor, Berthoud, Estes Park, Lyons, Longmont, Boulder, Wellington, Johnstown, Evans, Severance, Timnath, Mead, Frederick, Firestone, Milliken With so many nonprofit clients, our My Big Day team spends a lot of time securing donations and sponsorships for events. Here are some essential tips for finding and keeping event sponsors for your small company or nonprofit.  What are event sponsors? Sponsors are companies, organizations, or individuals who fund an event in exchange for publicity, so that proceeds from the event can go to the host organization. Sponsors typically provide monetary funds, but may also offer in-kind donations of goods, promotional sponsorships through platforms like websites or social media, or advertising sponsorships. How do I find event sponsors? When searching for potential event sponsors, consider organizations that have something in common with your own, such as a mission, values, and/or an audience. Your chances of securing a potential sponsor are much greater if there is reason for them to be interested in your event, such as a professed interest in your company’s goals and beliefs or potential for the sponsor to market themselves to their desired audience. You can also look at a company’s website, social media pages, and news articles to see if they’ve sponsored similar events in the past. When sourcing sponsors, consider:
How do I secure event sponsors? Event planners often provide potential sponsors with a sponsorship packet – a digital or printed pamphlet that breaks down the benefits a sponsor receives based on the amount of funding they provide. A sponsorship packet should include details about audience demographics, projected or past attendance numbers, vendor names, any data or analytics you can provide about your organization’s reach on individual platforms, and testimonials from past sponsors. For nonprofits, testimonials from beneficiaries can be very appealing to potential sponsors. Elements that can help with emotional appeal for both small businesses and nonprofits include your startup story, inspiration behind your organization, your mission statement, and ways your organization benefits the local community. Typical sponsorship benefits include brand exposure, audience engagement, and improved reputation for the sponsoring organization. A sponsorship packet outlines levels of sponsorship (for example, Silver, Gold, Platinum) and corresponding publicity benefits.  What are some common event sponsor benefits?
 What are some creative event sponsor benefits? Make your sponsorship packet stand out by offering these unique event sponsor benefits:
Our talented team of women comes from a variety of educational backgrounds with decades of experience in the marketing, communications, and event planning industries. Reach out to find out how we can help you grow your small business or nonprofit! For business and nonprofit marketing and event tips and ideas, follow My Big Day on Facebook and Instagram.  Small Business. Big Impact.
As a connected collective of experts, My Big Day specializes in the creative touches so many marketing campaigns & events these days are lacking. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns! Allow us to WOW you and your guests! As purveyors of fun with My Big Day, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Contact MBD Marketing & Events Small Business. Big Impact. Phone: 970-613-1455 or 303-886-3068 Email Us We serve the entire Front Range; Denver, Southern Wyoming, the CO Mountains, and Northern Colorado: Loveland, Fort Collins, Greeley, Windsor, Berthoud, Estes Park, Lyons, Longmont, Boulder, Wellington, Johnstown, Evans, Severance, Timnath, Mead, Frederick, Firestone, Milliken Keeping adults young for over 14 years, our annual NoCo Easter Keg Hunt is in the books! Thank you to all of the amazing businesses who support FUN and to our wonderful, spirited players! Thank you Jen West Photography for capturing the fun! Contact MBD Marketing & Events Small Business. Big Impact. Phone: 970-613-1455 or 303-886-3068 Email Us We serve the entire Front Range; Denver, Southern Wyoming, the CO Mountains, and Northern Colorado: Loveland, Fort Collins, Greeley, Windsor, Berthoud, Estes Park, Lyons, Longmont, Boulder, Wellington, Johnstown, Evans, Severance, Timnath, Mead, Frederick, Firestone, Milliken  Safe, In-Person fundraisers are back and better than ever! When Covid-19 hit in full force back in 2020, many non-profits were forced to pivot with their fundraising plans. In-Person galas, games, and races were all forced to move to virtual events - some within days of their original event. Others were simply forced to cancel. These changes sent avid givers and supporters from ballrooms and racetracks into their living rooms and chatrooms. It also sent non-profit event planners and professionals into a two-year-long strategic pivot just to sustain their mission and goals. As we move from full Covid-19 lockdowns and mandates, nonprofits and their donors are headed back to in-person events. Bringing people back together after a two-year hiatus is exciting. As event planners who work with a lot of non-profits, we are thrilled to be able to create a sense of normalcy for our clients. As we plan we are creating new ways to bring people back together in safe, comfortable, and engaging ways - a new normal.  ur calendars are full of new in-person events Spring is typically a time for non-profits to hold their Galas and large-scale fundraisers. As we look at our calendar, we are full of a variety of in-person fundraising events. We are creating and executing a total of eight large-scale in-person events for clients now through June. These events range from game shows, corporate giving events, open houses, auctions, and galas. Our clients are eager to get back in front of their donors and the community. While we are too, we are still planning these events to be socially safe and able to pivot at a moment’s notice, should restrictions surrounding the pandemic change. We are encouraging our non-profit clients who are hosting spring events to incorporate social distancing steps and protocols into their planning. We suggest that our clients include their safety measures on their event landing pages. We also encourage them to provide hand washing stations and hand sanitizers for their guests. Most importantly, we are promoting clear communication between their organization and their guests. When it comes to the health and safety of donors and supporters, strong, consistent communication is best! Spring Events are highlighting organization missions Many of our clients have missed the face-to-face connection with their donors and supporters. That is why we are working hard to create compelling and engaging programming for their events. Focusing on the organization’s mission is the best way to re-engage with donors and supporters. This is the most important part of these in-person spring fundraisers. We want to make giving easy and fun! Some of the events that we are currently organizing include:
Getting back in person has been a long time coming We are excited to be able to plan events that reconnect our clients with their donors. We pride ourselves on planning that creates safe and fun events for our clients. Finding and creating new opportunities to re-engage supporters and donors is a fun challenge. Our events may still have some pandemic elements - we anticipate many clients choosing to go the “hybrid” route for a while in order to meet supporters on their own comfort level. We believe that this will be the new “normal” of the future. But, we also believe that these new Spring Fundraising Events will serve to re-engage the greater community around the missions of these organizations. People are ready and excited to get out, to come together, and to have fun! Two years apart has been two years too long!  Contact MBD Marketing & Events Small Business. Big Impact. Phone: 970-613-1455 or 303-886-3068 Email Us We serve the entire Front Range; Denver, Southern Wyoming, the CO Mountains, and Northern Colorado: Loveland, Fort Collins, Greeley, Windsor, Berthoud, Estes Park, Lyons, Longmont, Boulder, Wellington, Johnstown, Evans, Severance, Timnath, Mead, Frederick, Firestone, Milliken   Looking for some ideas on how to host Thanksgiving, but need assistance getting creative during a global pandemic? My Big Day has a helpful list for you! Keep it small - The safest way to celebrate Thanksgiving this year is with just your immediate family. Traveling is still considered risky - hotels, airports, planes, and gas stations are more crowded during the holidays. Hold your immediate loved ones close and sit down for an intimate dinner featuring everyone’s favorites. Swap recipes - Try something new and feel closer to your family at the same time by swapping recipes with grandma via email or text. The 2020 holiday season may leave your relatives – particularly the older and more vulnerable – feeling lonely. Involve them by reaching out for recipes or decorating tips and spending time on a phone or video call while you’re cooking. Go virtual - In addition to individual video and phone calls, many creative planners are already gearing up to host Thanksgiving dinner virtually on a simultaneous video call. Invite friends and family (you can even send a paper invitation, if you want to be fancy) to gather around the (virtual) table and eat together. After all, what would Thanksgiving be without Aunt Judy’s unsolicited advice and Grandma’s etiquette corrections?  Enjoy already-COVID-friendly traditions - There are plenty of Thanksgiving activities that are already COVID-friendly: watching parades and sports on TV, playing family board games, and going for a walk or run post-turkey. Others can be modified, i.e. moving your Black Friday shopping online this year. Give thanks - There are countless activities to be found online (check out My Big Day’s “Saying Thank You” Pinterest board [https://www.pinterest.com/MyBigDayEvents/saying-thank-you/] for some of our favorite ways to say thanks) to encourage kids and adults alike to express what they are grateful for. It is especially important this year to remember what we do have, when so much seems missing or different. You may surprise yourself and find that you appreciate Thanksgiving this year all the more for its simplicity and quality time at home.  Finally, if you must invite someone from outside your household: Host outdoors - Try moving your festivities outdoors (weather permitting). Not only is it a fun change of pace to spend the day outdoors in the fresh air, it reduces the risk of COVID spreading among your party. If you’re feeling adventurous, try a barbecue-style Thanksgiving dinner.  Clean before and after - This is another one that’s important if you’re hosting a guest from outside your home. You’ll want to be extra-diligent this year about cleaning your home and, especially, dinner table before and after your guest arrives. Make sure you take the same approach to bathrooms and doorknobs, known as high-touch areas. Ask guests to wash their hands before they come to your house, and use hand sanitizer when they arrive and periodically throughout the day. Consider a buffet - By far the safest way to host a meal this season is to have each guest serve themselves. Have clean utensils and a plate already set out for each guest, so they can bring them to the buffet rather than reaching into a shared utensil cup or stack of dishes. Consider using disposable utensils, plates, and napkins, or for an eco-friendly approach, ask guests to bring their own place setting from home that they’ll take with them when they leave. Also encourage guests to clean up after themselves by having a foot-touch or already open trash can ready for any unfinished tidbits of food. Mask up - It may feel extreme, but you can reduce the risk of COVID spreading to your family and friends by having everyone wear a mask except when eating or drinking. Remember, the more alcohol people consume, the less likely they are to wear a mask or to wear one properly. If you don’t want to spend the day dishing out reminders, it may be best to limit the alcohol this year.  Get tested and stay home if you have symptoms - Guests who are traveling should get tested before hopping on an airplane and travel only if they have a negative test and no symptoms, to minimize risk to others. The same goes for hosts: Even if dinner is an hour away and the turkey is in the oven, the safest option for everyone is to cancel. Here is a list of symptoms to watch out for:
Stay safe, be creative, and enjoy this (unusual) Thanksgiving!  Contact My Big Day Marketing & Events
Small Business. Big Impact. Phone: 970-613-1455 or 303-886-3068 Email Us We serve the entire Front Range; Denver, Southern Wyoming, the CO Mountains, and Northern Colorado: Loveland, Fort Collins, Greeley, Windsor, Berthoud, Estes Park, Lyons, Longmont, Boulder, Wellington, Johnstown, Evans, Severance, Timnath, Mead, Frederick, Firestone, Milliken  We wanted to express our sincere gratitude to each and every person who was part of our 6 week pop-up fundraiser, "The Loveland Drive In". We have received countless compliments from the public and amazing PR around this event. This was a BIG DEAL for Northern Colorado, and we were proud to have served our community. Some rough estimates worth sharing: In 6 weeks, we were able to....
Thank you for supporting the Thompson Education Foundation and the small businesses who put this fundraiser on. And thank you for being part of our strong community!  Contact My Big Day Marketing & Events Phone: 970-613-1455 or 303-886-3068 Email Us As event planners, we serve the entire Front Range; Southern Wyoming, the CO Mountains, and Northern Colorado: Loveland, Fort Collins, Greeley, Windsor, Berthoud, Estes Park, Lyons, Longmont, Boulder, Wellington, Johnstown, Evans, Severance, Timnath, Mead, Frederick, Firestone, Milliken  We LOVE love here at My Big Day and we LOVE everything about weddings. Often when interviewing couples we ask them to describe their vision for the day and what they are most looking forward to. Most everyone wants their day to be original, unique, and memorable! We've worked with a gal who can give couples that original and memorable element you are looking for on your Big Day. Meet our friend, Sharon Glassman!  Colorado weddings are beautifully unique. My name is Sharon Glassman. I create custom wedding songs that celebrate your Big Day in a uniquely personal way. My happy, original love songs have a Colorado acoustic sound that pairs beautifully with the setting and your special wedding day. I call my songs Smile Songs because the music, lyrics and mood of each song makes folks smile. (And cry happy tears sometimes, too.) Here’s how I create your custom wedding song: 1 We chat in a friendly, easy way, about your life, your love story, your wedding plans. Your dreams. Anything you’d like to share and celebrate! How you met, where you got engaged. Your dog’s name. Favorite pizza. Mountain. Or flower. Sentimental is great. Serious rocks. Silly’s great, too. It’s all about you. 2 Next? I write an original acoustic song that celebrates moments. Words. Images you’re shared. Instrumentation can be pure and simple as me and my guitar. I can also add mandolin, fiddle, bass and harmony vocals. 3 Then: I record your song for you and deliver it as a high quality mp3. You can add it to your DJs set list. Play it during your wedding ceremony. Or first dance. I also design personalized Smile Songs wedding song posters and art print. They play your song when you scan the QR code in the design! Great event artwork and to enjoy at home. Here are some of my love songs and singing poster designs. I’d love to work with you to create a unique, custom wedding song that sings to your heart and ears. Listen to a sample:
 Here’s how you can contact Sharon: Website: https://smilesongs.com *Sharon Glassman is an award-winning Colorado songwriter who creates custom wedding songs and personalized singing art prints. http://smilesongs.com
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"Dream Big, Live Big. For Life's Events!" Original Ideas, superior strategies, your own private party planner. ~Event Planning, Coordination & Management~ My Big Day llc Phone: 970-613-1455 or 303-886-3068 Email Us Located in Loveland, CO As event planners, we serve the entire Front Range; Southern Wyoming, the CO Mountains, and Northern Colorado: Loveland, Fort Collins, Greeley, Windsor, Berthoud, Estes Park, Lyons, Longmont, Boulder, Wellington, Johnstown, Evans, Severance, Timnath, Mead, Frederick, Firestone, Milliken Autumn is a beloved time of year for many. This makes it the backdrop for planning a joyous wedding celebration. From cooler temperatures, to warm delicious drinks, to the transitioning colors of falling leaves—there are so many beautiful elements that go along with this season—all of which can provide inspiration for the wedding of a lifetime. To help with the planning process, here are some of the top wedding trends that go along well with this upcoming fall season.  Inspiring Autumn Palettes Fall represents a distinct time of year often recognized by traditional color combinations to include red, yellow, orange, and brown. These are colors that are often also included into fall wedding décor. The great thing about these colors is that variations of these hues can also make for an even more spectacular wedding day. Colors such as chocolate, mustard, rust, gold, cognac, and plum are all awe-inspiring shades that can truly represent a couple’s personal aesthetic. With truly unlimited color options, there is no wonder why so many choose to celebrate their union in the fall. From lush autumn floral arrangements to lavish centerpieces with floral accents and greenery, these warm shades can provide the perfect palette for a very special wedding occasion.  Maximized Use of Space Another trend for fall weddings is the maximized use of venue space. Today’s trendsetting brides and grooms are searching for new ways in which they can tap into the unused space that is left free of décor on their wedding day. From grandiose wall hangings, to elevated centerpieces with floral accents, to low hanging decorations like string lights from the ceiling, couples are finding creative ways to use all available space for weddings that are truly amazing. The maximized use of vertical space creates beautiful imagery and visual impact for a memorable experience. Using every inch of available space is a perfect way to celebrate the fall with wedding décor that will surely leave a great impression on all guests in attendance.  Florals Straight from the Garden Another upcoming trend this fall is the use of rustic florals that appear to have been hand-picked straight from the garden. These wildflower arrangements include earthy, neutral, unexpected blooms for a wedding vibe that not only connects with nature, but is distinctly fall. For instance, traditional flowers like peonies, orchids, gardenias or roses can be paired with succulents, eucalyptus, and other greenery for an organic look and feel. What’s so unique about these bouquets and floral arrangements is that they do not have to look perfect to make a statement. The best natural arrangements will say so much about a couple’s personal taste and style. No matter if the wedding is traditional, romantic, dramatic, or outdoorsy, there is an organic floral combination for every personality type. When it comes to planning for your big day, consider any of these upcoming trends for an exciting fall wedding event. Autumn-themed color combinations, strategic use of vertical space, and garden-inspired bouquets are all at the top of the list for this year’s upcoming fall weddings. Couples can plan the wedding of their dreams by embracing these trendy autumn trends for the most memorable, heartfelt occasion. Authored by contributing writer, Shannon Lochwood. Shannon Lochwood currently lives in Southern California. She has a passion for weddings and loves to write about anything related to special "I do" moments. In her free time she loves to hike and spend time with her family and her two lovely dogs @shannonlochwood http://shannonlochwood.weebly.com/  |
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My Big Day Company LLC 2006-2022 www.MyBigDayCompany.com
970-613-1455 or 303-886-3068 EMAIL US
We serve the entire Front Range; Denver, Southern Wyoming, the CO Mountains, and Northern Colorado: Loveland, Fort Collins, Greeley, Windsor, Berthoud, Estes Park, Lyons, Longmont, Boulder, Wellington, Johnstown, Evans, Severance, Timnath, Mead, Frederick, Firestone, Milliken
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