With so many nonprofit clients, our My Big Day team spends a lot of time securing donations and sponsorships for events. Here are some essential tips for finding and keeping event sponsors for your small company or nonprofit.
What are event sponsors?
Sponsors are companies, organizations, or individuals who fund an event in exchange for publicity, so that proceeds from the event can go to the host organization. Sponsors typically provide monetary funds, but may also offer in-kind donations of goods, promotional sponsorships through platforms like websites or social media, or advertising sponsorships.
How do I find event sponsors?
When searching for potential event sponsors, consider organizations that have something in common with your own, such as a mission, values, and/or an audience.
Your chances of securing a potential sponsor are much greater if there is reason for them to be interested in your event, such as a professed interest in your company’s goals and beliefs or potential for the sponsor to market themselves to their desired audience. You can also look at a company’s website, social media pages, and news articles to see if they’ve sponsored similar events in the past.
When sourcing sponsors, consider:
How do I secure event sponsors?
Event planners often provide potential sponsors with a sponsorship packet – a digital or printed pamphlet that breaks down the benefits a sponsor receives based on the amount of funding they provide.
A sponsorship packet should include details about audience demographics, projected or past attendance numbers, vendor names, any data or analytics you can provide about your organization’s reach on individual platforms, and testimonials from past sponsors. For nonprofits, testimonials from beneficiaries can be very appealing to potential sponsors.
Elements that can help with emotional appeal for both small businesses and nonprofits include your startup story, inspiration behind your organization, your mission statement, and ways your organization benefits the local community.
Typical sponsorship benefits include brand exposure, audience engagement, and improved reputation for the sponsoring organization. A sponsorship packet outlines levels of sponsorship (for example, Silver, Gold, Platinum) and corresponding publicity benefits.
What are some common event sponsor benefits?
What are some creative event sponsor benefits?
Make your sponsorship packet stand out by offering these unique event sponsor benefits:
Our talented team of women comes from a variety of educational backgrounds with decades of experience in the marketing, communications, and event planning industries.
Reach out to find out how we can help you grow your small business or nonprofit!
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