MBD Marketing & Events has proudly supported the No DUI Larimer initiative through marketing services for 3 years. The statistics don't lie. We have an issue in Northern Colorado and we are determined to help shed light on it and to support Partners in their efforts to encourage Larimer residents to "Make the Call." The No DUI Larimer coalition and campaign was born out of the need to address the problem of impaired driving in our community. The goal is to prevent driving under the influence of alcohol or other substances by increasing community responsibility for safe and responsible driving. Our campaign is encouraging the public to “Make the Call” to end impaired driving in our community. Make the Call to get a safe ride home. Make the Call about whether you should get behind the wheel, and Make the Call to report suspected impaired drivers. Driving under the influence IS an emergency–please call 911 if you see someone you suspect is driving impaired. Areas of focus for this group include:
Every day, almost 30 people in the United States die in drunk-driving crashes, that’s one person every 50 minutes. In 2019 more than 8,500 people were arrested for driving under the influence in Colorado. A needs assessment completed in October 2018 found that DUI/DWAI offenses are a significant issue in Larimer County due to a number of factors on which the dedicated members of the steering committee will focus through education, outreach, and policy change. In 2020 roughly 65% of drivers arrested for a DUI tested positive for at least one drug (including alcohol) and 25.3% for two or more drugs. 25% of Larimer County adults reported binge drinking in the past month. This is higher than the state (18%) and national (16%) average. Ending impaired driving is a joint effort between law enforcement, government agencies, alcohol and cannabis retailers, local nonprofits, and the community. We need your help to stop impaired driving before it happens, and when it’s happening. Ending impaired driving is a joint effort between law enforcement, government agencies, alcohol and cannabis retailers, local nonprofits, and the community. We need your help to stop impaired driving before it happens, and when it’s happening. Thanks for doing your part. MORE INFORMATION ABOUT THIS INITIATIVE: Partners, who absorbed this project from the former nonprofit, Team Wellness & Prevention, is the lead agency on this five-year project which is now in its fourth year. Partners has engaged a steering committee, and named the project NO DUI LARIMER. Want to receive information on No DUI Larimer? Please email Shayna Kefalas, Program Director skefalas@poweredbypartners.org (970) 484-7123 Making Business Personal
As a connected collective of experts, My Big Day specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns! My Big Day makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with My Big Day, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Contact MBD Marketing & Events *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us It’s been over a year now…… It’s been well over a year of pivoting schedules, canceling plans, and re-imagining how we work and play in this new world of Covid-19. Last year, at this time, the decision of whether or not to hold a holiday party was simple -- no one did. In fact - in many parts of the country, we were under strict lockdown orders, and couldn’t have gathered together if we wanted to. The landscape might look a bit different this year, but overall, the looming question remains the same. Is it safe to host a holiday party this winter, 2021? We might be more open, but with covid variants top of mind for many business owners and corporations, many are asking the question - should we hold a holiday party for our employees and teams?
Safety tips for Celebrating If you do choose to host a holiday celebration with your work crew, we suggest the following Covid Safe planning tips: 1. Remember that Sanitation is TOP priority. Many venues are required to follow strict safety guidelines. Make sure you are communicating these guidelines and rules to your guests. Plan on providing extra masks, extra sanitizer, and extra space for your guests as well. 2. Skip the buffet and other congestive serving mechanisms. People don’t really want to grab an appetizer off of a tray in a room of thousands of people - nor should they! Stay away from champagne towers, punch bowls, and buffet lines. Replace these with chef serving stations, hip vending machines, and pre-packaged or individually-boxed food experiences. Food trucks are very popular -- why not hire a few of these to cater your team’s holiday celebration? 3. Think outside the box -- THINK OUTSIDE Don’t plan your typical office holiday party. How about a Scavenger Hunt that takes your staff on a trip around town? Plan a round of “golf” at one of the Top Golf locations in Northern Colorado. Feeling altruistic? Set up a day of volunteering and give back to the community with your crew. Perhaps even give your entire staff an extra day off to spend any way they please. When it comes to celebrating the holidays - there are no said rules -- you can make it up as you go, and thanks to Covid, you have an excuse to “shake things up” a bit! Whatever you do - RESEARCH & COMMUNICATE Whatever route you decide to do, it is important that you do two things -- Research and Communicate It will be up to you to know and follow all of the local, state, and federal rules and precautions. Some of these may impact events. Make sure you are following best practices. It would be bad form to host a party that turns out to be a super spreader - that would not be something to celebrate. Communicating your company’s Covid-19’s response and preparedness is vital, too. Not only with the vendors and venue you choose to use for your celebration, but with your employees, too. Let them know what your expectations are for the event, and the steps your organization will be taking to keep them safe. For more information on Larimer County Covid-19 Health protocols and guidance: https://www.larimer.org/health/communicable-disease/coronavirus-covid-19/covid-19-community-updates-public-health-orders Contact MBD Marketing & Events Small Business. Big Impact. Phone: 970-613-1455 or 303-886-3068 Email Us We serve the entire Front Range; Denver, Southern Wyoming, the CO Mountains, and Northern Colorado: Loveland, Fort Collins, Greeley, Windsor, Berthoud, Estes Park, Lyons, Longmont, Boulder, Wellington, Johnstown, Evans, Severance, Timnath, Mead, Frederick, Firestone, Milliken MBD Marketing & Events is honored to work with a growing number of nonprofit clients. Our marketing team recently began a second year of work for the state-sponsored No DUI Larimer initiative, a branch of our local nonprofit client Partners. No DUI Larimer aims to keep impaired drivers off northern Colorado roads. Fatal alcohol and drug-caused crashes increased 22% between 2020 and 2021, making this mission more important than ever. In Larimer County, alcohol, marijuana, and other drugs are of great concern when it comes to impaired driving. Colorado past month marijuana use for ages 12 and older is ranked 3rd in the nation and is 85 percent higher than the national average. Larimer County is home to Fort Collins’ Colorado State University, a university with a large student population – one of the reasons rates of alcohol abuse and DUI are higher than in neighboring counties. No DUI Larimer’s call to action, “Make the Call,” is multifaceted. The program encourages the public to Make the Call for a sober ride home, to Make the Call about whether they should get behind the wheel, and to Make the Call to 911 to report suspected impaired drivers. No DUI Larimer engages the community through print, online, and television advertisements, as well as through social media with Instagram, Facebook, and Pinterest accounts.
No DUI Larimer collaborates with government agencies, local law enforcement, emergency medical services (such as Thompson Valley EMS), and the Colorado Department of Transportation to deliver effective messaging and community education. Driving Under the Infuence (DUI) charges in Colorado may come with fines, jail time, community service, education requirements, and license suspension or revocation. Of course, the greatest consequence of impaired driving is loss of life. No DUI Larimer needs your help to stop impaired driving before it happens, and when it’s happening. Visit No DUI Larimer online to learn more about the program, and share what you learn with your family and friends. When everyone does their part, we can overcome impaired driving in Larimer County. “Level Up” is the buzz phrase for Larimer County’s bars and restaurants. The Level Up program allows county businesses to operate one level below the county’s current COVID safety level. So what does that mean, exactly? If Larimer County as a whole is at level Yellow (Concern), as it is currently, approved Level Up businesses can operate one level below – in this example, level Blue (Caution). Higher levels come with stricter requirements, but businesses that have been approved can operate with fewer restrictions. Achieving Level Up status requires a lot from businesses. Bars and restaurants participating in the program must:
Bars and restaurants currently operating at level Blue must adhere to the following guidelines:
Thank you to our RAR members for continuing to keep our NoCo community safe!
For a full list of Level Up bars and restaurants in Larimer County, visit https://nocorecovers.com/level-up-certified-businesses/. My Big Day has been privileged to be working on a DUI campaign funded by a Colorado state grant, through Partners and their incredible efforts in the area of prevention education. The initiative is called No DUI Larimer. Our primary goal at No DUI Larimer is to reduce the number of driving-under-the-influence crashes in our county by encouraging everyone to “Make the Call” to report drunk drivers. Did you know that it is not only acceptable to call 911 if you suspect a drunk driver, but that it is the best way to get an officer to the area quickly? Driving under the influence is an emergency. Each day in the United States, people drive drunk more than 300,000 times, but only 2,800 are arrested. Calling to report drunk drivers increases the chances that they will be caught, making our roads safer. Follow this easy 3-step guide to report a drunk driver:
It’s that easy! So, Make the Call – for yourself, for your friends, for your family, and for your fellow NoCo residents. Contact MBD Marketing & Events
Small Business. Big Impact. Phone: 970-613-1455 or 303-886-3068 Email Us We serve the entire Front Range; Denver, Southern Wyoming, the CO Mountains, and Northern Colorado: Loveland, Fort Collins, Greeley, Windsor, Berthoud, Estes Park, Lyons, Longmont, Boulder, Wellington, Johnstown, Evans, Severance, Timnath, Mead, Frederick, Firestone, Milliken After months of planning and research, the Steering Committee for No DUI Larimer has launched their formal marketing campaign with the help of My Big Day Marketing & Events. The campaign titled, "Make the Call" urges community members of all demographics to make the call to do the right thing, in whatever scenario they find themselves in. Make the call to 9-1-1 if you see someone swerving on the road. Make the call for a ride share if you or a loved one has had too much to drink. Make the call to wait longer before you drive after consuming something that will alter your decision making. Every day, almost 30 people in the United States die in drunk-driving crashes, that’s one person every 50 minutes. In 2019 more than 8,500 people were arrested for driving under the influence in Colorado. A needs assessment completed in October 2018 found that DUI/DWAI offenses are a significant issue in Larimer County due to a number of factors on which the dedicated members of the steering committee will focus through education, outreach, and policy change. According to a 2020 survey put out by MADD, 1 out of 8 adults admitted to having driven after they had used cannabis. The organization said that 76% of those surveyed believe more people will begin driving while high as marijuana continues to be legalized for recreational use by states. Based on recent reported data from Colorado liquor stores, sales are spiking at up to a 75% increase on average across the state. Some liquor stores are reporting up to a 300% increase in sales when comparing 2019 to 2020. Ending impaired driving is a joint effort between law enforcement, government agencies, alcohol and cannabis retailers, local nonprofits, and the community. We need your help to stop impaired driving before it happens, and when it’s happening. Thank you for doing your part. Please join us in sharing these important messages on social media. Instagram: https://www.instagram.com/noduilarimer/ Facebook: https://www.facebook.com/NoDUILarimer/ Want to receive information on No DUI Larimer? Please email Vanessa Lewis, Resource Development Director at vlewis@poweredbypartners.org Contact My Big Day Marketing & Events
Small Business. Big Impact. Phone: 970-613-1455 or 303-886-3068 Email Us We serve the entire Front Range; Denver, Southern Wyoming, the CO Mountains, and Northern Colorado: Loveland, Fort Collins, Greeley, Windsor, Berthoud, Estes Park, Lyons, Longmont, Boulder, Wellington, Johnstown, Evans, Severance, Timnath, Mead, Frederick, Firestone, Milliken Did you know NoCo’s farmers’ markets are still open this summer with social distancing measures in place? We’ve compiled a list of locations, times, and other details for you! If you are at increased risk for Covid-19, or live with someone who is, the Loveland Farmers’ Market even offers curbside pickup. NOCO Virtual Farmers’ Market
Fort Collins Farmers’ Market
10 a.m. - 2 p.m.
10 a.m. - 2 p.m.
9 a.m. - 1 p.m.
Larimer County Farmers’ Market
Drake Road Farmers’ Market - now operated by Fort Collins Farmers’ Market (see above) Greeley Farmers’ Market
Loveland Farmers’ Market *curbside pickup available
Contact My Big Day Marketing & Events Phone: 970-613-1455 or 303-886-3068 Email Us As event planners, we serve the entire Front Range; Southern Wyoming, the CO Mountains, and Northern Colorado: Loveland, Fort Collins, Greeley, Windsor, Berthoud, Estes Park, Lyons, Longmont, Boulder, Wellington, Johnstown, Evans, Severance, Timnath, Mead, Frederick, Firestone, Milliken |
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March 2023
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