MBD Marketing & Events is honored to work with a growing number of nonprofit clients. Our marketing team recently began a second year of work for the state-sponsored No DUI Larimer initiative, a branch of our local nonprofit client Partners.
No DUI Larimer aims to keep impaired drivers off northern Colorado roads. Fatal alcohol and drug-caused crashes increased 22% between 2020 and 2021, making this mission more important than ever.
In Larimer County, alcohol, marijuana, and other drugs are of great concern when it comes to impaired driving. Colorado past month marijuana use for ages 12 and older is ranked 3rd in the nation and is 85 percent higher than the national average. Larimer County is home to Fort Collins’ Colorado State University, a university with a large student population – one of the reasons rates of alcohol abuse and DUI are higher than in neighboring counties.
No DUI Larimer’s call to action, “Make the Call,” is multifaceted. The program encourages the public to Make the Call for a sober ride home, to Make the Call about whether they should get behind the wheel, and to Make the Call to 911 to report suspected impaired drivers. No DUI Larimer engages the community through print, online, and television advertisements, as well as through social media with Instagram, Facebook, and Pinterest accounts.
No DUI Larimer collaborates with government agencies, local law enforcement, emergency medical services (such as Thompson Valley EMS), and the Colorado Department of Transportation to deliver effective messaging and community education.
Driving Under the Infuence (DUI) charges in Colorado may come with fines, jail time, community service, education requirements, and license suspension or revocation. Of course, the greatest consequence of impaired driving is loss of life. No DUI Larimer needs your help to stop impaired driving before it happens, and when it’s happening.
Visit No DUI Larimer online to learn more about the program, and share what you learn with your family and friends. When everyone does their part, we can overcome impaired driving in Larimer County.
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