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Event Sponsorship can benefit your marketing and sales By Carrie Stadtmueller, Content Conductor Event sponsorship can be a great cost-effective way to reach your customers, and allow you to reach targeted niche markets without the expense of traditional advertising. Through sponsorship, your business won’t directly promote your company or product, but you will pay to support an event or cause that your customers care about. Through this support, your business is then associated with the event by customers, attendees, media, and the larger community as a whole.  The many benefits of sponsorship There are many benefits associated with sponsorship - many are related to promotional opportunities. If you are looking to sponsor larger events on a nation-wide level scale, there are multiple opportunities to get your branding on items and in the hands of event attendees. Local causes such as sports teams or charity drives might offer more limited spaces for branding and products, but they also allow you to reach a more specific local audience. In all its forms, event sponsorships offer a certainty that traditional advertising simply cannot. They can also help you meet multiple marketing goals at once. Here are just a few:
If it’s a non-profit you’re supporting, you’re getting your name out in the community, building brand visibility - perhaps getting your logo on a t-shirt, creating brand visibility long past the event!
 How you can add sponsorship to your marketing plan Adding an event or non-profit sponsorship to your marketing plan should be a part of your overall marketing strategy. You should spend time asking the following questions:
It doesn’t have to be a huge event to make a huge impact on your business. You should choose something that makes the most sense for your brand and mission, and most of all, something that you believe in. My Big Day Marketing & Events can help My Big Day Marketing & Events works with a variety of non-profits and can help your business find an organization to partner with. We can do the research for you and find the right sponsorship level that will benefit your business as well as the non-profit, making it a win-win for both! If you are interested in finding out more about how an event sponsorship might benefit your small business, please reach out for a consultation.  Contact MBD Marketing & Events
Small Business. Big Impact. Phone: 970-613-1455 or 303-886-3068 Email Us We serve the entire Front Range; Denver, Southern Wyoming, the CO Mountains, and Northern Colorado: Loveland, Fort Collins, Greeley, Windsor, Berthoud, Estes Park, Lyons, Longmont, Boulder, Wellington, Johnstown, Evans, Severance, Timnath, Mead, Frederick, Firestone, Milliken This has been a crazy year. Many holidays and birthdays have had to be celebrated in non-traditional ways. The same is true for this year’s Halloween festivities. Celebrating Halloween During a Pandemic? Door-to-door trick or treating will not be happening in most neighborhoods. There is a long list of rules and restrictions for candy-givers, parents, children to follow. Christine Forester, President of My Big Day Marketing & Events, along with The Thompson Education Foundation, have come up with a way for families in Northern Colorado to celebrate Halloween safely. They saw the need and came up with a solution - NoCo’s Greatest DriveThru TrickorTreat Experience!  I have asked Christine to answer a series of questions to help give some insight on this creative way to have a safe but fun event. 1. How did you come up with this idea? I actually heard tons of rumbling in the news about 'what if Halloween is cancelled this year?" As a parent I started thinking of ways we could make Halloween even safer. I came up with this very different version of a 'trunk or treak' and pitched it. It was a winner! 2. How will the event work exactly? To ensure all county and city regulations for COVID-19, we are limiting the number of people onsite at a time, so our event has staggered times that cars can arrive. Cars will drive through very slowly as trick-or-treaters can take in the fun displays, and trick or treat out of their windows! 3. This is a fundraiser for The Thompson Education Foundation, what will the proceeds be going towards exactly? Funds raised for events that support Thompson Education Foundation go toward the many programs they offer, grants and scholarships for students in the Thompson School District. 4. I see the event has been sold out for quite some time, how quickly did the tickets sell and were you expecting such a good turn out? YES it has! We did expect that the community would embrace this event. We did NOT expect for it to sell out in 5 minutes. We have been receiving hate mail nearly daily from parents who didn't get a ticket. During a global pandemic and working with small businesses and a staff of 50 volunteers- we can truly only do so much. We expect this all day event will bring in 3,000 people over the course of the event. We simply cannot allow any more without breaking county rules and jeopardizing safety. 5. Shout-out to Sponsors? We are grateful for the support of The Group, Foothills Credit Union, Kaiser Permanente, AIMS, Comcast, and iHeart to name just a few!
 Loveland Drive-In Launches June 5 Bringing Six Weeks of Classic and Family Favorite Movies Tickets go on sale June 3 for the pop-up experience to benefit Thompson Education Foundation LOVELAND, Colo. - May 29, 2020 - My Big Day Marketing and Events along with partners Thompson Education Foundation (TEF), Visit Loveland, and Rythm EFX have launched a pop-up Loveland Drive-In fundraiser. The drive-in runs June 5 through July 12 in the north lot of The Outlets at Loveland. Tickets go on sale June 3 and are a suggested donation of $20. Drive-In details - how it works:
The ability to provide daytime shows comes with innovative LED wall technology from Rythm EFX that is also used in large event centers such as Fiddlers Green Amphitheater and many outdoor festivals for all-day events. Unlike video projection, LED wall is capable of competing with the sun. To get an idea of what to experience, picture the large, vibrant screens seen in Las Vegas 24/7. “We are proud to come together with our partners and offer a safe, fun way for families to get outdoors and enjoy some entertainment - all while supporting TEF and helping to boost the economy,” said Christine Forrester, owner of My Big Day Marketing and Events.”Loveland is a community with heart and we are all excited to step up with this opportunity at a time when people and businesses need it most.” “At Visit Loveland, our goal is to bring people to Loveland to shop, eat, stay and play,” said Cindy Mackin, visitor services manager for the City of Loveland. “The location on I-25 and US 34 makes it easily accessible for locals and nearby families to take advantage of this entertainment option and give back at the same time.” The Loveland Drive-in is looking for additional sponsors to help offset the costs of production and help give more to the TEF. TEF’s vision is to be the community’s best answer to support student and educator opportunities in the Thompson School District. They do this through scholarships, grants, homeless assistance and other important programs for Loveland-area youth. Sponsorship packages are available now through TEF. Learn more about the Loveland Drive-In at LovelandDriveIn.com or on Facebook at https://www.facebook.com/LovelandDriveIn/. For media inquiries, contact: Christine Forster | My Big Day Marketing & Event | 970-613-1455 | mybigdayevents@outlook.com For sponsorship inquiries, contact Kim Akeley-Charron, Executive Director | Thompson Education Foundation | 970-213-5263 | kim.ac@thompsontef.org  The Loveland Drive-In
A Pop-Up Drive-In Safe Social Event in Loveland, CO www.LovelandDriveIn.com Drive-in movies & entertainment in Northern Colorado. A 6 week fundraiser for The Thompson Education Foundation. Located along the I-25 corridor. Family friendly and date-night movies for folks living in: Loveland, Fort Collins, Greeley, Windsor, Berthoud, Estes Park, Longmont, Timnath, Eaton, Severance, Erie, Livermore, Johnstown, Denver, Thornton, Westminster, Cheyenne and beyond.
You can support The Family Center/La Familia in a number of ways. Visit their website to learn more: The Family Center/ La Familia (970) 221-1615 309 Hickory Street #5 Fort Collins, CO 80524 www.thefamilycenterfc.org  Contact My Big Day "Dream Big, Live Big. For Life's Events!" Original Ideas, superior strategies, your own private party planner. ~Event Planning, Coordination & Management~ My Big Day llc Phone: 970-613-1455 or 303-886-3068 Email Us Located in Loveland, CO As event planners, we serve the entire Front Range; Southern Wyoming, the CO Mountains, and Northern Colorado: Loveland, Fort Collins, Greeley, Windsor, Berthoud, Estes Park, Lyons, Longmont, Boulder, Wellington, Johnstown, Evans, Severance, Timnath, Mead, Frederick, Firestone, Milliken Have you heard our big news yet? This month we are setting out to break a world record in Northern Colorado!  Guinness World Record: Longest Line of Toothbrushes Did you know that pediatric dental disease, also known as childhood tooth decay, is the #1 chronic childhood illness in America? Or that 1 in 5 U.S. children go without dental care? Or that more than 40% of children have dental cavities by the time they reach kindergarten? I didn’t. Here at Change Gangs, we want to support charities that make a big impact on people’s lives, and it turns out that something as small as a toothbrush, can make a pretty big impact. That’s because children with poor oral health are 3 times more likely to miss school as a result of dental pain. If they do go to school, the pain can make it difficult to pay attention and learn. And the feelings of shame and low self-esteem that children often feel when they have bad teeth can make it hard for them to fully participate in school and build the social skills that will help them succeed as adults. Because a good education is one of the most important factors influencing future employment prospects and lifetime earning ability, poor dental health as a child can impact his or her entire life. Untreated childhood dental disease also has serious long-term health consequences and has been connected to heart disease, stroke, pulmonary disease, and pre-term, low birth-weight babies. In 2012, someone visited the ER every 15 seconds for an emergency dental condition.  It’s Happening on February 26th! February is National Children’s Dental Health Month which makes it the perfect time to tackle this problem. Thanks to Delta Dental of Colorado, Nanci Garnand of Re/Max, and the Loveland Design Center, we have 55,000 toothbrushes that we’ll line up end to end for a record breaking 5.5 mile long line of toothbrushes. Don’t worry, the toothbrushes are individually wrapped, so they will stay clean, sanitary, and suitable for donation. After we break the record, the toothbrushes will be disbursed to food banks and children’s organization throughout the state of Colorado. How Can You Help? Spread the word! We’re spending the entire month of February spreading the word about the importance of dental hygiene for children and how people can help children in need get access to better dental care. We need volunteers! Can you help with a 2 hour shift? Email Sharon: sharon@sharonlipinski.com Also, if you want to help financially. We have the toothbrushes, but it would be amazing to provide toothpaste to go with it. Our goal is to raise $5,000 for toothpaste. If we raise more money than we need for that purpose, then we'll direct those funds to America's Tooth Fairy to provide dental care to children in need. 100% of donations you make go directly to either of these purposes. Our event website is http://milesofsmilescolorado.com  Contact: The two Loveland businesses working together to break the world record are: Sharon Lipinski: Founder of Change Gangs: Virtual Giving Circles and author of "365 Ways to Live Generously: Simple Habits for a Life That's Good for You and for Others”. https://sharonlipinski.com/ Christine Forster: President of Change Gangs: Virtual Giving Circles and My Big Day Events. https://www.mybigdaycompany.com/ Contact: Sharon (970) 581-7681 sharon@sharonlipinski.com
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My Big Day Company LLC 2006-2022 www.MyBigDayCompany.com
970-613-1455 or 303-886-3068 EMAIL US
We serve the entire Front Range; Denver, Southern Wyoming, the CO Mountains, and Northern Colorado: Loveland, Fort Collins, Greeley, Windsor, Berthoud, Estes Park, Lyons, Longmont, Boulder, Wellington, Johnstown, Evans, Severance, Timnath, Mead, Frederick, Firestone, Milliken
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