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My Big Day Blog

Utilizing Event Sponsorships in Your Business Marketing Plan

11/30/2021

 
Event Sponsorship can benefit your marketing and sales
By Carrie Stadtmueller, Content Conductor
 
Event sponsorship can be a great cost-effective way to reach your customers, and allow you to reach targeted niche markets without the expense of traditional advertising.
 
Through sponsorship, your business won’t directly promote your company or product, but you will pay to support an event or cause that your customers care about. Through this support, your business is then associated with the event by customers, attendees, media, and the larger community as a whole.
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​The many benefits of sponsorship

There are many benefits associated with sponsorship - many are related to promotional opportunities. If you are looking to sponsor larger events on a nation-wide level scale, there are multiple opportunities to get your branding on items and in the hands of event attendees.
 
Local causes such as sports teams or charity drives might offer more limited spaces for branding and products, but they also allow you to reach a more specific local audience.

In all its forms, event sponsorships offer a certainty that traditional advertising simply cannot. They can also help you meet multiple marketing goals at once. Here are just a few:

  1. Shape consumer attitudes. When you sponsor an event that your customers care about, you create positive feelings about your brand.
  2. Build brand awareness. One of the best reasons to sponsor an event is to guarantee an audience that needs your product. If you sponsor a tradeshow geared toward your industry, you are marketing towards an audience that is product-specific.

​If it’s a non-profit you’re supporting, you’re getting your name out in the community, building brand visibility - perhaps getting your logo on a t-shirt, creating brand visibility long past the event!

  1. Build Relationships. You can build trust with potential customers. You can form relationships in your community with attendees, other event sponsors, and the event production team. This is an awesome opportunity to network!
  2. Generate Leads. Event sponsorship will put your name and brand top of mind for prospective customers. The larger the event, the more attendees and potential leads for your business to draw from.
  3. Generate media exposure. Media coverage can be expensive. Advertising is expensive. If you can sponsor a local event or industry trade show, you can capitalize on the media presence of that event. Media coverage often includes the names of the sponsors, and at the very least, your logo will be tied to the name or branding of the event. The positive publicity will increase the visibility of your brand, product, and services. 
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How you can add sponsorship to your marketing plan

Adding an event or non-profit sponsorship to your marketing plan should be a part of your overall marketing strategy. You should spend time asking the following questions:
  • What causes align with our company’s values?
  • Have we worked with this non-profit or cause before?
  • What sort of financial support do they expect from sponsors?
  • What kind of exposure or benefits do they offer sponsors at different levels of sponsorship?
 
It doesn’t have to be a huge event to make a huge impact on your business. You should choose something that makes the most sense for your brand and mission, and most of all, something that you believe in.
 
My Big Day Marketing & Events can help
​

My Big Day Marketing & Events works with a variety of non-profits and can help your business find an organization to partner with. We can do the research for you and find the right sponsorship level that will benefit your business as well as the non-profit, making it a win-win for both!
 
If you are interested in finding out more about how an event sponsorship might benefit your small business, please reach out for a consultation.
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Contact MBD Marketing & Events
​​
Small Business. Big Impact.

Phone: 970-613-1455  or  303-886-3068
​
Email Us


We serve the entire Front Range;  Denver, Southern Wyoming, the CO Mountains, and Northern Colorado: Loveland, Fort Collins, Greeley, Windsor, Berthoud, Estes Park, Lyons, Longmont, Boulder, Wellington, Johnstown, Evans, Severance, Timnath, Mead, Frederick, Firestone, Milliken

Celebrating Halloween Safely

10/28/2020

 
This has been a crazy year. Many holidays and birthdays have had to be celebrated in non-traditional ways. The same is true for this year’s Halloween festivities. 
 
Celebrating Halloween During a Pandemic?

Door-to-door trick or treating will not be happening in most neighborhoods. There is a long list of rules and restrictions for candy-givers, parents, children to follow. 
 
Christine Forester, President of My Big Day Marketing & Events,  along with The Thompson Education Foundation, have come up with a way for families in Northern Colorado to celebrate Halloween safely. They saw the need and came up with a solution -  NoCo’s Greatest DriveThru TrickorTreat Experience!

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I have asked Christine to answer a series of questions to help give some insight on this creative way to have a safe but fun event.
 
1. How did you come up with this idea? 
I actually heard tons of rumbling in the news about 'what if Halloween is cancelled this year?" As a parent I started thinking of ways we could make Halloween even safer. I came up with this very different version of a 'trunk or treak' and pitched it. It was a winner!
 
2. How will the event work exactly?
To ensure all county and city regulations for COVID-19, we are limiting the number of people onsite at a time, so our event has staggered times that cars can arrive. Cars will drive through very slowly as trick-or-treaters can take in the fun displays, and trick or treat out of their windows!
 
3. This is a fundraiser for The Thompson Education Foundation, what will the proceeds be going towards exactly?
Funds raised for events that support Thompson Education Foundation go toward the many programs they offer, grants and scholarships for students in the Thompson School District.
 
4. I see the event has been sold out for quite some time, how quickly did the tickets sell and were you expecting such a good turn out?

YES it has! We did expect that the community would embrace this event. We did NOT expect for it to sell out in 5 minutes. We have been receiving hate mail nearly daily from parents who didn't get a ticket. During a global pandemic and working with small businesses and a staff of 50 volunteers- we can truly only do so much. We expect this all day event will bring in 3,000 people over the course of the event. We simply cannot allow any more without breaking county rules and jeopardizing safety.
 
5. Shout-out to Sponsors?
We are grateful for the support of The Group, Foothills Credit Union, Kaiser Permanente, AIMS, Comcast, and iHeart to name just a few!
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Thank you for creating a safe event!

Although it may not be traditional trick or treating, this event will provide families with a safe, friendly and spooky way to celebrate during these strange and uncertain times.

​Thank you to My Big Day and Thompson Education Foundation for helping the kids in our community find a new “normal” that is still full of fun and candy!


​
Contact My Big Day Marketing & Events

Small Business. Big Impact.

Phone: 970-613-1455  or  303-886-3068
​
Email Us


We serve the entire Front Range;  Denver, Southern Wyoming, the CO Mountains, and Northern Colorado: Loveland, Fort Collins, Greeley, Windsor, Berthoud, Estes Park, Lyons, Longmont, Boulder, Wellington, Johnstown, Evans, Severance, Timnath, Mead, Frederick, Firestone, Milliken

My Big Day Launches the Loveland Drive-In

5/31/2020

 
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​Loveland Drive-In Launches June 5 Bringing Six Weeks of Classic and Family Favorite Movies
Tickets go on sale June 3 for the pop-up experience to benefit Thompson Education Foundation
 
 
LOVELAND, Colo. - May 29, 2020 - My Big Day Marketing and Events along with partners Thompson Education Foundation (TEF), Visit Loveland, and Rythm EFX have launched a pop-up Loveland Drive-In fundraiser. The drive-in runs June 5 through July 12 in the north lot of The Outlets at Loveland. Tickets go on sale June 3 and are a suggested donation of $20.
 
Drive-In details - how it works: 
  • Purchase tickets online at LovelandDriveIn.com. Tickets are a suggested donation of $20 per car with proceeds benefiting TEF and will be released at 7:30 p.m. every Wednesday for the following weekend. 
  • Shows run at 9 a.m., 5 p.m. and 8:30 p.m. Fridays, Saturdays and Sundays June 5 - July 12. Movies at 9 a.m. and 5 p.m. are family-friendly movies (Rated G or PG), and the 8:30 p.m. movie will be rated PG-13. 
  • The drive-in will select movies based on what its distribution partner has available and through community surveys online. Media partners iHeartMedia and NoCo Style will be posting movie surveys on their websites to help gather feedback. 
  • Attendees must wear masks at all times when outside of their vehicles. Bathrooms will be available and sanitized regularly. 
  • Local food trucks and vendors are invited to participate and sell to-go food items to attending families. Local restaurants wanting to participate should contact My Big Day at MyBigDayEvents@outlook.com.  
 
The ability to provide daytime shows comes with innovative LED wall technology from Rythm EFX that is also used in large event centers such as Fiddlers Green Amphitheater and many outdoor festivals for all-day events. Unlike video projection, LED wall is capable of competing with the sun. To get an idea of what to experience, picture the large, vibrant screens seen in Las Vegas 24/7. 
 
“We are proud to come together with our partners and offer a safe, fun way for families to get outdoors and enjoy some entertainment - all while supporting TEF and helping to boost the economy,” said Christine Forrester, owner of My Big Day Marketing and Events.”Loveland is a community with heart and we are all excited to step up with this opportunity at a time when people and businesses need it most.”
 
“At Visit Loveland, our goal is to bring people to Loveland to shop, eat, stay and play,” said Cindy Mackin, visitor services manager for the City of Loveland. “The location on I-25 and US 34 makes it easily accessible for locals and nearby families to take advantage of this entertainment option and give back at the same time.”
 
The Loveland Drive-in is looking for additional sponsors to help offset the costs of production and help give more to the TEF. TEF’s vision is to be the community’s best answer to support student and educator opportunities in the Thompson School District. They do this through scholarships, grants, homeless assistance and other important programs for Loveland-area youth. Sponsorship packages are available now through TEF. 
 
Learn more about the Loveland Drive-In at LovelandDriveIn.com or on Facebook at https://www.facebook.com/LovelandDriveIn/. 



For media inquiries, contact:
Christine Forster | My Big Day Marketing & Event | 970-613-1455 |  mybigdayevents@outlook.com 
 
For sponsorship inquiries, contact
Kim Akeley-Charron, Executive Director | Thompson Education Foundation | 970-213-5263 | kim.ac@thompsontef.org 

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The Loveland Drive-In
​A Pop-Up Drive-In Safe Social Event in Loveland, CO
www.LovelandDriveIn.com

Drive-in movies & entertainment in Northern Colorado. A 6 week fundraiser for The Thompson Education Foundation. Located along the I-25 corridor. Family friendly and date-night movies for folks living in: Loveland, Fort Collins, Greeley, Windsor, Berthoud, Estes Park, Longmont, Timnath, Eaton, Severance, Erie, Livermore,  Johnstown, Denver,  Thornton, Westminster, Cheyenne and beyond.

Fundraiser for The Family Center/La Familia

9/24/2019

 
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What you should know:

Most people don't realize the severity of our childcare challenges in Colorado. You may be surprised to learn that:

  • Colorado Is a 'Child Care Desert' meaning that there is an undersupply of care for young children. *source: AmericanProgress.org
  • 2019 statistics show that 51% of all families In Colorado live in a child care desert. Larimer County is one of the counties MOST AFFECTED. *source: ChildCareDeserts.org
  • Low availability and high costs of child care keep families from the middle class in Northern Colorado *source: Coloradoan article
  • Colorado is one of the states with the HIGHEST COST of child care. *source: CNBC
  • Colorado preschool teachers in district-run schools made $30,500 on average -- nearly $22,000 less than public elementary school teachers (and significantly under the national average)  *source: The Colorado Sun
  • Nearly 9 out of 10 single mothers of color with a young child have income that is inadequate to cover basic needs *source: The Women's Foundation of Colorado
 
 
The Family Center /La Familia is making an incredible impact regarding these challenges: *source: 2018 statistics

  • Annually, our sliding fee program helps children distributing nearly $100,000 in scholarships.
  • Our childhood program serves nearly 70 children per day during the school year and over 50 per day over the summer.
  • We are expanding – adding a new preschool classroom expected to open in the Fall of 2019.
  • We are the only non-profit childcare provider in our region that offers full wrap around services from infant to adult that benefit the whole family.
  • We have helped 230 families with utility assistance totaling $70,000.
  • Our advocacy closet assists over 150 families each year with diapers and basic hygiene products.
  • We are the only non-profit In Northern Colorado the specifically serves the Latinx community.
  • Our community garden provides families with fresh vegetables. We also use this produce in our kitchen to create meals for the children in our early childhood program.
  • Our family development program has over 40 families that our advocates see on a regular monthly basis and many more for periodic resource and referral or crisis intervention.
 
With your support, we can grow our non-profit program, allowing parents to work/attend school, afford childcare, receive resources and assistance, and pay fair wages to our valuable staff. All we do for our Northern Colorado families is done through the focus of our core values:
Trust - Compassion - Diversity - Equity - Inclusion - Love
​
My Big Day was so thrilled to be asked to put on the big annual fundraiser for this non-profit!
​
​The Family Center/La Familia serves Northern Colorado in  a number of capacities.

​Surprising statistics are listed below, along with photos by Derek Kaufman Photography.
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You can support The Family Center/La Familia in a number of ways. Visit their website to learn more:

The Family Center/ La Familia
(970) 221-1615 
309 Hickory Street #5  Fort Collins, CO 80524
www.thefamilycenterfc.org


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​Contact My Big Day


"Dream Big, Live Big. For Life's Events!"
Original Ideas, superior strategies, your own private party planner.

​
~Event Planning, Coordination & Management~

My Big Day llc

Phone: 970-613-1455  or  303-886-3068
Email Us

Located in Loveland, CO


As event planners, we serve the entire Front Range;  Southern Wyoming, the CO Mountains, and Northern Colorado: Loveland, Fort Collins, Greeley, Windsor, Berthoud, Estes Park, Lyons, Longmont, Boulder, Wellington, Johnstown, Evans, Severance, Timnath, Mead, Frederick, Firestone, Milliken

Setting Out To Break a World Record

2/1/2019

 
Have you heard our big news yet?
This month we are setting out to break a world record in Northern Colorado!
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​Guinness World Record: Longest Line of Toothbrushes

Did you know that pediatric dental disease, also known as childhood tooth decay, is the #1 chronic childhood illness in America? Or that 1 in 5 U.S. children go without dental care? Or that more than 40% of children have dental cavities by the time they reach kindergarten?

I didn’t. Here at Change Gangs, we want to support charities that make a big impact on people’s lives, and it turns out that something as small as a toothbrush, can make a pretty big impact.

That’s because children with poor oral health are 3 times more likely to miss school as a result of dental pain. If they do go to school, the pain can make it difficult to pay attention and learn. And the feelings of shame and low self-esteem that children often feel when they have bad teeth can make it hard for them to fully participate in school and build the social skills that will help them succeed as adults. Because a good education is one of the most important factors influencing future employment prospects and lifetime earning ability, poor dental health as a child can impact his or her entire life.

Untreated childhood dental disease also has serious long-term health consequences and has been connected to heart disease, stroke, pulmonary disease, and pre-term, low birth-weight babies. In 2012, someone visited the ER every 15 seconds for an emergency dental condition.
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It’s Happening on February 26th!
​
February is National Children’s Dental Health Month which makes it the perfect time to tackle this problem. 

Thanks to Delta Dental of Colorado, Nanci Garnand of Re/Max, and the Loveland Design Center, we have 55,000 toothbrushes that we’ll line up end to end for a record breaking 5.5 mile long line of toothbrushes. Don’t worry, the toothbrushes are individually wrapped, so they will stay clean, sanitary, and suitable for donation.  

After we break the record, the toothbrushes will be disbursed to food banks and children’s organization throughout the state of Colorado. 

How Can You Help?  Spread the word!

We’re spending the entire month of February spreading the word about the importance of dental hygiene for children and how people can help children in need get access to better dental care.
 
We need volunteers!  Can you help with a 2 hour shift?  Email Sharon: sharon@sharonlipinski.com 

​
Also, if you want to help financially. We have the toothbrushes, but it would be amazing to provide toothpaste to go with it. Our goal is to raise $5,000 for toothpaste. If we raise more money than we need for that purpose, then we'll direct those funds to America's Tooth Fairy to provide dental care to children in need. 100% of donations you make go directly to either of these purposes.
 
Our event website is http://milesofsmilescolorado.com
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Contact:

The two Loveland businesses working together to break the world record are:

Sharon Lipinski: Founder of Change Gangs: Virtual Giving Circles and
author of "365 Ways to Live Generously: Simple Habits for a Life That's
Good for You and for Others”.     https://sharonlipinski.com/

Christine Forster: President of Change Gangs: Virtual Giving Circles and
My Big Day Events.    https://www.mybigdaycompany.com/
​

Contact: Sharon (970) 581-7681  sharon@sharonlipinski.com
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​My Big Day Company LLC  2006-2022  www.MyBigDayCompany.com 
970-613-1455  or  303-886-3068   EMAIL US

We serve the entire Front Range;  Denver, Southern Wyoming, the CO Mountains, and Northern Colorado: Loveland, Fort Collins, Greeley, Windsor, Berthoud, Estes Park, Lyons, Longmont, Boulder, Wellington, Johnstown, Evans, Severance, Timnath, Mead, Frederick, Firestone, Milliken
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Where We Are & Where We've Been:

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Photo used under Creative Commons from wuestenigel