MBD has been in business for 16 years and we have a team of 14 industry professionals who have learned a ting or two over the years about networking.
What do you NEED to know? Download our free printable! 
It’s pretty simple - smart Small Businesses rely on Referral Programs to bring in leads. Referral Programs are effective tools in converting leads and expanding your loyal customer base. What is a Referral Program for Small Business? A referral program is a word-of-mouth marketing strategy that turns your most satisfied customers into brand ambassadors. To simplify - your customers do a lot of your marketing for you! Referral programs let satisfied customers share their brand experience with partners, colleagues, and friends - providing a much larger communication web than your business could do on its own, at a fraction of the cost! The purpose of a referral program is to acquire leads and build credibility. When you ask your customers to consider others who might benefit from your product or service, they will forward leads that are already a good fit for your brand. It means you will spend less time and money on acquiring new customers - these referred clients will come in already with exposure to your business. For many, a Small Business Referral Program produces images of punch-card programs or discount coupons. These are low-budget tools that can produce results, for sure, but even small businesses can expand their reach by collecting and using data and creative communication.  How to Start Your Own Referral Program There are a variety of referral program software systems that you can research and utilize in setting up your own referral program. You can also utilize a variety of templates connected to your current CRM that allow you to create a bank of referral request emails, referral follow-up emails, social content about your business, and tools for creating a positive customer experience. That all sounds like a lot of work, but it is actually quite easy. After setting your referral program goals, start by:
 Referral Program Examples You can reap great benefits from a strong and well thought out referral program. Offering your customers an official way to spread the word about your business and rewarding them for their efforts is the name of the game! There are many creative ways in which you can launch a successful program:
There are many ways to engage with your current customers to build a quality program that will benefit your bottom line. You can increase your visibility, expand your audience base, and grow closer to your current customers, for a fraction of the cost of paid advertising. Something to consider when creating your business and marketing plans!  Small Business. Big Impact. As a connected collective of experts, My Big Day specializes in the creative touches so many marketing campaigns & events these days are lacking. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns! Allow us to WOW you and your guests! As purveyors of fun with My Big Day, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Contact MBD Marketing & Events Small Business. Big Impact. Phone: 970-613-1455 or 303-886-3068 Email Us We serve the entire Front Range; Denver, Southern Wyoming, the CO Mountains, and Northern Colorado: Loveland, Fort Collins, Greeley, Windsor, Berthoud, Estes Park, Lyons, Longmont, Boulder, Wellington, Johnstown, Evans, Severance, Timnath, Mead, Frederick, Firestone, Milliken  Color Psychology is the study of how colors affect perceptions and behaviors. It is something important to consider when creating branded assets and audience reaction and reach. Color psychology can have a profound impact on your brand recognition, marketing campaigns, and overall message consistency. Most successful companies use consistent color combos in their branding and messaging strategies. Choosing the right colors for your brand or rebrand is essential. Your brand colors help produce a mood, feeling, and personality for your company, services, and products. The right brand colors will differentiate your brand from the sea of other businesses that your audience interacts with. When picking the right color for your brand, research has found that predicting consumer reaction to color appropriateness is far more important than the actual color itself. How Colors Influence Your Audience Color has always been something that appeals to the human visual senses. Countless marketing studies have shown that particular colors have certain effects on consumers. For example, some colors stimulate areas of the brain that promote excitement (red), while others provide a sense of tranquility (blue). Businesses can harness these color-influenced feelings in their marketing and branding. Check out this infographic on Color Influence:   Your customers are bombarded with different images, colors, and brands every day. The colors you choose for your brand and your marketing campaigns (email marketing in particular) can help you stand out. Content created with color in mind can help your audience see exactly what you want to see and feel exactly what you want them to feel. The color combos and styling also has an effect on whether your content is readable or usable (think white fonts on a dark background). The wrong colors can have a profoundly negative effect on your message. Choosing the Right Colors for Your Brand Here are some pro tips when considering colors to represent your brand:
 Consider contrast when choosing the colors for your branding and messaging. Other things to consider when choosing your audience:
  A bit about our President, Christine K Forster... For the past 15 years, Christine has built a name for herself and My Big Day in our community. By design, she has remained mostly out of the spotlight - working behind the scenes to ensure clients are cared for, happy and receiving excellent service and advice. Every once in a while we are asked to provide sound bites, interviews or quotes about the events industry. We have been fortunate to be featured in many national publications and shows. Locally, we truly care about making a difference in our community and supporting fellow business owners, entrepreneurs and community partners. Recently, The Group Real Estate interviewed Christine on what makes her tik. See below.  Christine, tell me a little bit about your company My Big Day: My Big Day is a Marketing & Events Company completed owned and operated by outstanding women! What brought you to starting such a company? My entire life I have been planning events and working in the media. My socialite tendencies and organizational skills make my passion a career! What are some upcoming events you have planned for this year? Just in the next month we have a large Hollywood Game Show event for a corporate client, a wedding at the 4 Seasons, 5 non-profit fundraisers and a large community event in Fort Collins for adults - the NoCo Easter Keg Hunt! What are you most excited about in the future for My Big Day? Making a difference in our community through the work we do, and supporting my team and their families!  Contact MBD Marketing & Events
Small Business. Big Impact. Phone: 970-613-1455 or 303-886-3068 Email Us We serve the entire Front Range; Denver, Southern Wyoming, the CO Mountains, and Northern Colorado: Loveland, Fort Collins, Greeley, Windsor, Berthoud, Estes Park, Lyons, Longmont, Boulder, Wellington, Johnstown, Evans, Severance, Timnath, Mead, Frederick, Firestone, Millike
3. Order delivery or grab some takeout for a date night in Bring the restaurant date night to you. Order in delivery or takeout from your favorite romantic restaurant - even fancy steakhouses and seafood restaurants are offering takeout during the pandemic. If you want to go all out, recreate the restaurant atmosphere at home with tablecloths, your best plates and glassware, and some candles and flowers to set the mood. If you don’t live with your partner, you can still enjoy the meal together via video chat. You can even surprise your S.O. (significant other) with the romantic meal by ordering the food ahead of time to be delivered to them. Most restaurants with their own delivery system will offer this, as do Uber Eats’ share system and Grubhub. 4. Shop local gifts Show your partner and struggling local businesses some love this year by choosing unique gifts from a small shop in your area. If you’re worried about going inside, many small businesses are offering curbside pickup, and some have even set up online ordering with shipping. If you live in NoCo, check out MBD’s local-centric Valentine’s Day gifts Pinterest board: https://www.pinterest.com/MyBigDayEvents/valentines-day-gifts/ full of unique products from Loveland, Fort Collins, Windsor, and more.  5. Stream a virtual concert Virtual concerts are still happening - more than ever. If concerts are a favorite date night pastime for you, now you can recreate the music fan experience at home. You can now easily search Google for a list of upcoming virtual concerts. SongKick also has a great list you can bookmark: https://www.songkick.com/live-stream-concerts of live streaming concerts with times. Clear the living room for slow dancing (or a mosh pit, if that’s more your vibe), have an in-home concert “tailgate,” and have your favorite concert drinks on hand. 6. Make chocolate fondue Chocolate and romance go hand-in-hand, and nothing is more romantic than melted chocolate with fruit or sweets. You may not feel comfortable going to your favorite fondue restaurant this year, but you can bring the fondue experience home. You can buy a fondue pot online for as little as $15 these days, grab a box of strawberries, melt a bag of chocolate chips, and voilà.
8. Send Valentines through snail mail Maybe you’re in a long distance relationship, or maybe you just want to surprise your partner with a note or two left around the house. Either way, handwritten notes are a romantic tradition that go a long way in today’s world of text messages and Snapchats. Take your time writing (practice that cursive?) and, if you’re mailing your Valentine, use your nicest stationery or take some time to personalize what you have. Doodles or notes in the margins will make these keepsakes even more memorable, and you’ll love looking back on them together down the road.  9. Serve your loved one breakfast in bed Surprise breakfast in bed is basically never a bad idea, if you ask us. Sneak out of bed early to prepare your loved one’s favorite meal (pizza is fine for breakfast, by the way) and surprise them with it. Alternatively, cook breakfast together, then head back to bed to enjoy your culinary creations and spend the day being couch bed potatoes. 10. Connect virtually If you can’t be together this Valentine’s Day, carve out some time to connect virtually. Phone calls, video calls, and virtual activities like an online class or Netflix movie party are an easy way to show someone you’re thinking of them. Other ideas include eating a meal or sharing a glass of wine “together,” live streaming the same concert, or solving a virtual escape room.  11. Get outdoors together Coloradoans are known for our love of the outdoors, so take to one of your local trails or head up to the mountains with your partner for a romantic outing in nature. Hold hands, have intimate conversations, take in the scenery, practice teamwork, and boost your health all in one date.  Contact MBD Marketing & Events
Small Business. Big Impact. Phone: 970-613-1455 or 303-886-3068 Email Us We serve the entire Front Range; Denver, Southern Wyoming, the CO Mountains, and Northern Colorado: Loveland, Fort Collins, Greeley, Windsor, Berthoud, Estes Park, Lyons, Longmont, Boulder, Wellington, Johnstown, Evans, Severance, Timnath, Mead, Frederick, Firestone, Milliken MBD Marketing & Events is proud to introduce you to our newest client, On The Rocks CO. These guys have an AMAZING concept and beautiful product - a custom mobile bar perfect for any type of gathering! Here is a bit about them:  We are Mike and Kate, and we are On The Rocks: the only mobile bar based in northern Colorado. Our renovated horse trailer, Pearl, is the third member of our team, and she has been through quite a journey. The Beginning We were married in 2013 at Gull Point State Park in Iowa at a beautiful lakefront lodge. Like many couples, we spent months searching for a beautiful, unique venue that would provide the flexibility we were looking for within our budget. It was a stressful experience that had us visiting dozens of golf courses, hotels, and event centers, ultimately finding that the more the venue charged, the more freedom we lost. We created Pearl to provide a flexible, elegant, unique, and affordable all-in-one bartending solution for anyone planning a wedding or other special event. Open bars shouldn’t cost thousands of dollars for limited options. We believe in an affordable experience, tailored to be exactly what you want. Pearl’s Journey Pearl is a 1960s horse trailer who spent a decade sitting in an open field overlooking the foothills of northern Colorado. In her past life, she hauled a young girl’s horse around the state for 4-H and other competitions. We saw her on our way to work one day, and immediately started dreaming of the possibilities. A full-body sandblast, metal-fill, custom weld work, and trim and body paint gave Pearl a new life. You can see Pearl’s renovation journey here [https://ontherocksco.com/gallery/]. With a self-serve four-tap “keezer” cooled draft tower on one side and a live edge bartender service window on the other, Pearl is ready to bring your event to the next level. Why On the Rocks? With Pearl, you can have an event anywhere – we’ll bring our luxury bar to you. Whether you’re a couple getting married, a company planning an employee retreat, or a concert organizer, customize your drinks, service, and even Pearl’s décor for a unique event experience your guests will be sure to remember. Not sure where to start? Check out our packages https://ontherocksco.com/reservations/or contact us https://ontherocksco.com/contact/ for a custom quote.
MBD is assisting Pearl with her website, messaging, marketing, social media, blogs and event connections! We love helping businesses launch!  Contact MBD Marketing & Events Small Business. Big Impact. Phone: 970-613-1455 or 303-886-3068 Email Us We serve the entire Front Range; Denver, Southern Wyoming, the CO Mountains, and Northern Colorado: Loveland, Fort Collins, Greeley, Windsor, Berthoud, Estes Park, Lyons, Longmont, Boulder, Wellington, Johnstown, Evans, Severance, Timnath, Mead, Frederick, Firestone, Milliken We have been rocking around the Christmas tree all month to these tunes! If you want to update your playlist with some of our favorites - be our guest! https://open.spotify.com/playlist/1A5F8vdeA2BbM4lYKnEFcQ
And of course, everyone’s Christmas Favorite --- “All I Want for Christmas Is You” - Mariah Carey  Contact MBD Marketing & Events
Small Business. Big Impact. Phone: 970-613-1455 or 303-886-3068 Email Us We serve the entire Front Range; Denver, Southern Wyoming, the CO Mountains, and Northern Colorado: Loveland, Fort Collins, Greeley, Windsor, Berthoud, Estes Park, Lyons, Longmont, Boulder, Wellington, Johnstown, Evans, Severance, Timnath, Mead, Frederick, Firestone, Milliken |
Search our blog
About MBD
Small Business. Big Impact. Always Dreaming Bigger! We pride ourselves on giving you something to look forward to. We are a connected collective of creatives - owned an opperated by outstanding women. Want More?Never miss an event or opportunity. Sign up for our newsletter!
Search Categories
All
Monthly Archives
September 2022
|
||||||||||
RSS Feed
Never miss an event or opportunity. Sign up for our monthly newsletter.
My Big Day Company LLC 2006-2022 www.MyBigDayCompany.com
970-613-1455 or 303-886-3068 EMAIL US
We serve the entire Front Range; Denver, Southern Wyoming, the CO Mountains, and Northern Colorado: Loveland, Fort Collins, Greeley, Windsor, Berthoud, Estes Park, Lyons, Longmont, Boulder, Wellington, Johnstown, Evans, Severance, Timnath, Mead, Frederick, Firestone, Milliken
google.com, pub-3956068235726120, DIRECT, f08c47fec0942fa0
Where We Are & Where We've Been:
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|