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There may come a time in the life of your business when you need to rebrand. Maybe you’re entering a new market, repositioning your brand to appeal to a new customer, or your vision for your business has changed – follow these tips for your company rebrand. Keep in mind that rebranding carries risks. Proceed carefully to avoid alienating your current customers, incorporating short-term trends at the expense of long-term business, and losing brand recognition. Feeling overwhelmed already? Consult the MBD Marketing & Events team for your small business marketing needs.  Do it for the right reasons We’ve already listed some of the right reasons to rebrand. Ultimately, if your brand values, business offerings, or target market have changed, a rebrand is appropriate. We don’t recommend rebranding to appeal to short-term trends in your industry, to “shake things up,” or to cover up a brand crisis. Reevaluate your brand’s identity If your brand’s identity has changed – if you are offering significantly different products or services than you did in the past and/or looking for a new type of customer – don’t jump into a rebrand. Redefining your brand’s identity takes consideration, time, and careful planning behind the scenes. This means revisiting your brand’s vision, mission, and values. Think about what your company does and why. Brand mission encompasses how your company plans to achieve its goals. How is your company providing the best version of the product or service you’re offering? What makes your brand unique compared with competitors? You should be able to answer all of these questions, and have a plan for updating your digital and print business materials accordingly, before making your rebrand public. Read more about brand vision, mission, and values on our blog: Let’s Talk About VALUES. Rename – carefully A new identity can mean your brand has outgrown its name. A name change is a big undertaking which affects brand recognition and website search traffic. You can have a successful rebrand without a name change, but if your company name no longer reflects your business offerings, renaming is a smart move. A new name should reflect your company’s identity and support your mission, not just sound good. Your goal should be to select a name that best reflects your identity now and in the future, so you won’t need to rename again. A new slogan and new visuals should accompany your new brand name.  Create a new look There are lots of elements to consider in creating a new look for your brand. Fonts, colors, logos, website and advertisement imagery, email templates, business cards, all need to have a comprehensive look that reflects your brand identity. Frequent color and logo changes will give your customers whiplash, so choose designs that will stand the test of time with minimal adjustments. Besides your company’s name, these visuals are the most important element of brand recognition. Establish brand guidelines (instructions for use of your logo, fonts, and colors) to maintain consistency. Get feedback It is important to check in with your existing customers during a rebrand. Welcome feedback, and be ready for questions and concerns – even better, try to anticipate questions and concerns so you can address them in your rebranding communications. Interactive platforms like social media give you the opportunity to track customers’ feelings about brand changes. Existing customers must understand the reasons for your rebrand. Reassurance and clarity are necessary for customers to buy into your new brand. Publicize your rebrand While you want to prepare your existing customers for a rebrand, you should be proud of – and celebrate – your business’s growth. Talk about your rebrand, transparently, as publicly as possible. Social media and press releases are excellent avenues for communicating your rebrand to current and prospective clients. To create more excitement (and potential new business), consider creating advertisements and/or hosting an open house or launch party to introduce your new brand. For more business marketing and event tips and ideas, follow My Big Day on Facebook, Instagram, and Pinterest.  Making Business Personal
As a connected collective of experts, My Big Day specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns! My Big Day makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with My Big Day, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Contact MBD Marketing & Events *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us “So this is everything I have to tell you about love and marriage: nothing, Like a book without pages or a forest without trees. Because there are things you cannot know before you experience them. Because nobody else’s love, nobody else’s marriage, is like yours, And it’s a road you can only learn by walking it, A dance you cannot be taught, A song that did not exist before you began, together, to sing.”  Love was in the air and on the ice at the 2023 Valentine’s Group Wedding ceremony, held at the Budweiser Event Center. Even though couples stood and said “I Do” and “I Do, Again” over the hockey rink ice, there were no cold feet in the crowd! 28 couples joined together for the 6th Annual Valentine’s Day Group Wedding, a signature event organized by My Big Day Marketing & Events, with support from the City of Loveland. 12 of those couples were married for the first time.  Officiant Todd Harding wore a referee shirt to keep up with the hockey/sporting theme. Couples entered the rink on a red carpet isle while being serenaded by Branden Sipes, a favorite Colorado Singer-Songwriter-Guitarist. He played and sang music chosen and voted on by all of the participating couples.  The ceremony included thoughtful and loving readings, vows - both led by Todd Harding - and personally between each couple, a ring exchange, and a declaration of marriage. Friends and family members of the couples watched and cheered from the stands. Many held lighted Eagles sticks, adding to the excitement and fun of the event! After the ceremony, couples were ushered up to the Budweiser Balcony Bar where they were able to toast to each other and their guests. They also had plenty of opportunities for photos with the event photographer, Dick Knapp, and the special Valentine’s photo booth, complete with props. Valentina, Loveland’s Valentine Mascot, and Slapshot, the mascot for the Eagles’ hockey team, were also on hand for photos. Family and friends were on hand to celebrate the couples. The vow renewal couple below has participated in the Valentine’s Day Group wedding each year! Couples had a photo keepsake and goodie bag full of treats to remember this special day! My Big Day Marketing & Events is proud to be a part of this celebratory event. It is unique to Loveland and provides the community with an additional draw for all of its Valentine’s Day celebrations. It’s an unwritten fact that you often don’t get - or want- repeat business when in the wedding planning industry. However, one couple who participated in the group wedding as a vow renewal couple has done so each year at the Valentine’s Group Wedding event (6 times)- proving that a wedding can provide repeat business, as long as love remains the focus and root of the event! Making Business Personal
As a connected collective of experts, My Big Day specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns! My Big Day makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with My Big Day, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Contact MBD Marketing & Events *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us At MBD Marketing & Events we are no stranger to all things events --- this includes helping out with serving, cleaning and the bar - behind the scenes! The majority of our team maintains TIPS certifications so that we can give our clients peace of mind that safety is our highest priority. We partner with On the Rocks mobile bar, and often get called upon by venue partners when bartending help is needed. Recently, a new venue opened in Northern Colorado --- with a beautiful new bar! (more to come there) We were asked to help them with their shopping list - everything they need to stock a bar from the get go! Of course, we were happy to create a detailed list. You can download it for free below!  Everything you need to stock your bar from start to finish! Barware, garnishes, mixers, fruit, liquor, beer and wine! 
 Making Business Personal
As a connected collective of experts, My Big Day specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns! My Big Day makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with My Big Day, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Contact MBD Marketing & Events *** Bringing Joy to the Job *** Phone: 970-613-1455 or 303-886-3068 Email Us |
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Making Business Personal. We pride ourselves on giving you something to look forward to. We are a connected collective of creatives - owned an operated by outstanding women. Want More?Never miss an event or opportunity. Sign up for our newsletter!
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My Big Day Company LLC 2006-2023 www.MyBigDayCompany.com
970-613-1455 or 303-886-3068 EMAIL US
We serve the entire Front Range; Denver, Southern Wyoming, the CO Mountains, and Northern Colorado: Loveland, Fort Collins, Greeley, Windsor, Berthoud, Estes Park, Lyons, Longmont, Boulder, Wellington, Johnstown, Evans, Severance, Timnath, Mead, Frederick, Firestone, Milliken
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