A good event attracts visitors, a great event draws a crowd.
Marketing and events, while completely different concepts, go hand in hand.
What is event marketing?
When it comes to company or corporate events, event marketing is the term used to describe any event where a company’s product or service is promoted. Marketing events can be anything from a small gathering of like minded customers/followers, to a large scale industry convention. These events can be live and in-person, or held online, like webinars and meetings.
Any event where you can showcase your product or service can be promoted through event marketing. This marketing campaign is built much like any other campaign - with clear goals, strategy, and a timeline that begins well before the event and includes follow up outreach after the event. This same structure can also be applied to any community gathering or large scale event.
Why you need to consider event marketing in your plans
The main goal of any event - whether it’s for business or fun - is to bring people together. Event awareness is key.
If you are planning a business or organizational event, including event marketing into your plans will help you:
Most importantly, event marketing allows you to build strong, in-person, relationships and trust with current and prospective customers. Business events help engage customers on a personal level.
Trends in event marketing
There are numerous studies out there that provide statistics proving why event marketing should be part of your company’s general marketing strategy. In a world that continues to focus more and more on digital advertising, emails, and online content, event marketing offers a personal touch that many customers are craving.
How to incorporate event marketing into your overall strategy
Even though we feel event marketing is more successful than any digital advertising campaign, in terms of reaching current and potential customers, we don’t suggest ignoring your digital marketing channels when it comes to event promotions.
Social media and email campaigns are great tools for event promotions. Scheduling your event on an online community calendar, such as a local chamber calendar of events, is a great way to connect with other businesses and customers in the greater community.
Social media is a great tool for pre and post event promotions and wrap up. Create event hashtags to promote on social media. Schedule posts to build up excitement for your event. Create engaging and exciting visuals to share a few weeks before your event, and to thank guests and partners following the event. Promote your event in relevant LinkedIn or Facebook groups. The possibilities are endless!
Create a messaging campaign for your social media and online channels that promotes the event, allows you to tag event partners and vendors (a super easy way to increase the size of your audience), and thank customers and event attendees afterwards.
How My Big Day Marketing & Events can help
As event and marketing professionals, My Big Day Marketing & Events has the skills and talent to you create a successful event and grow your business at the same time!
Our team starts by setting measurable goals and objectives. These goals provide a great way to measure success after all is said and done.
Our team can help you build a clear and cohesive theme for your event that reflects your brand and brings everything together - making a pleasant experience for both you and your guests. Our creative team members are pros at creating thematic social media and online campaigns and messaging that draw your potential guests and audiences in!
My Big Day also has connections throughout the industry and we know the best places to promote your event. We can also help you connect with potential partners and vendors - growing your connections throughout the community.
We can work with you from concept through event execution - making sure that your unique brand shines through your event, and ensure that all of your goals and objectives are met.
If you would like to add event marketing to your overall strategy, please reach out to learn more about how we can help. You can find examples of our work at our website: www.mybigdaycompany.com, and on all of our social media channels: Facebook, Instagram, LinkedIn, and Youtube. Our Pinterest account also offers a wealth of ideas and examples you can use to start your business event planning process.
Running a small business is hard work! Small business owners tend to wear many hats: project manager, logistics manager, operations manager, human resources department, and often times, marketing manager. That is a lot to maintain and control!
Marketing mistakes and pitfalls often occur due to the fact that so many small business owners aren’t confident in their marketing skills and they are simply just spread too thin. Marketing mistakes won’t necessarily ruin your business, but they do sometimes cost time and money.
The My Big Day Marketing & Events team recently pulled together a list of common marketing mistakes that we have noticed clients and potential clients make. Our team has over 127 years of marketing experience - we’ve seen it all! Hopefully this list will help your small business avoid or correct potentially costly mistakes.
Your website is your most valuable marketing asset. It is the key to reaching all of those searching potential customers. It is oftentimes the channel that delivers your company’s first impression to potential customers. 97% of consumers search online for products and services. A missing or outdated website can have a detrimental effect on your ability to do good business.
Creating and maintaining a website isn’t hard or even expensive. There are a variety of easy-to-use website builders that are affordable - Wix, Weebly, Squarespace - are all user-friendly for even the most tech-fearing person.
If you don’t track the results of marketing campaigns, website traffic, or social media data, you never get a solid idea of what actually works. Not tracking goals, conversions, click-through rates, or engagement is like throwing something “against the wall” and hoping that something sticks - a sometimes costly mistake.
There is no way to learn from your mistakes when you neglect to track. There is no way to improve.
My Big Day Marketing & Events suggests building a strategy that includes campaigns with goals, milestones, defined messaging, targeted channels, and data collection. We suggest tracking website metrics, including the number of sessions, users, pageviews, top pages, traffic sources (which social media channels or ads bring your website the most visitors), visitor demographics, and conversions. When you collect this data, you’ll be able to track where to spend your time and money for campaign promotions. You’ll also learn a lot about your audience and customer base.
My Big Day Marketing & Events tracks these metrics quarterly for all of our clients. This data helps us shape and adjust our marketing messaging.
You don’t have a clear idea of who your audience is
Your audience is the people you want to purchase your service or product - those that are buying your solution to their problem. Sometimes the audience we want can blind us to the customers we actually have.
No matter how great your messaging, logo, or campaigns are - if you don’t really know your audience, your message will miss the mark.
Some small business owners try to avoid this problem by targeting the masses (remember before we mentioned throwing something against the wall in hopes that it will stick???). This is a sure way to drive up marketing costs and see very little on your ROI.
My Big Day Marketing & Events helps small businesses study and get to know their customers and target audiences. We help companies segment their customer base, allowing tailored messaging to reach the right people at the right time.
Wasting time on social media by not following the 80/20 rule
The 80/20 rule is a standard in social media marketing - 80% of social media posts should provide useful information to your audience (educating, entertaining, and offering solutions), 20% explicitly promote your business.
People do not engage on social media to watch advertisements. They scroll through their timelines and feeds to connect with others, to be entertained, to learn, and to be inspired. Your social media strategy should reflect that.
Also, when you provide helpful content for your audience, you are establishing yourself and your company as an authority on the matter. It builds trust.
My Big Day Marketing & Events will often create posts and blogs that provide links to helpful articles or videos, industry insights, inspirational quotes and images, timely articles, and uplifting stories. These are peppered in with posts that promote our clients’ businesses and events. All of this is created to draw your customers in and engage them around your mission and business.
No strategy or plan
All of the previously mentioned mistakes could be avoided with one simple solution - having a strategy and plan. Failing to plan usually leads to a high rate of failure.
Every client, event, and campaign is unique. My Big Day Marketing & Events works with each client to build a marketing strategy that works for their specific needs and goals.
Our typical marketing strategy is built around these 7 steps:
Failing to see marketing as a business investment
Expenses are something you buy and are often cut or curbed during tight economic times. Investments deliver future value. The entire purpose of marketing is to drive leads into future and long-time customers.
When you treat marketing as an expense, your ability to find future leads, customers, and company ambassadors is greatly diminished. Marketing should be viewed as a business investment. Marketing will help drive growth and new opportunities when your company needs it the most.
My Big Day Marketing & Events helps coach clients to avoid these common mistakes. We work to help small businesses create effective, scalable, and brand-building marketing campaigns that really work. We specialize in marketing, advertising, social media strategy & management, website design & maintenance, and event marketing. We have the time and expertise to help support small business goals and growth. If you would like help with your marketing goals and strategy, reach out for a one-on-one consultation. We will help you avoid these mistakes and find success!
Making Business Personal
As a connected collective of experts, My Big Day specializes in creativity. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns!
My Big Day makes business personal by bringing JOY to the job in everything we do.
As purveyors of fun with My Big Day, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority!
Contact MBD Marketing & Events
*** Bringing Joy to the Job ***
Phone: 970-613-1455 or 303-886-3068
Whether you’re just starting your small business or are well-established, a communications plan is crucial for your business success. Here are four reasons why you need a small business communications plan – and how My Big Day can help.
What is a communications plan?
A communications plan or strategy is a system through which businesses communicate news and marketing messaging within the company and externally. Internal communication may occur between colleagues, human resources staff, and company management. Information may be communicated externally to the public, news media, clients, suppliers, and other businesses.
The goal of a communications plan is to ensure your business’s messaging remains consistent, no matter who is receiving information and from which representative of your company. Communications plans are designed to be proactive, but are absolutely necessary in a crisis.
A communications plan may address not only what message should be broadcast, but through which channels (for example, that certain types of messaging should be communicated through email, over the phone, or via internal memos).
Why do I need a communications plan for my small business?
A standardized, professional method of communication with the public lends your business credibility. Consistent communication builds external trust in your business, and trust is paramount to success. It is important to know which message(s) you want to convey to specific target audiences, which is where marketing comes into play.
Conflicting information released by different parties sporadically conveys an image of disorganization, which degrades trust. Having a unified communications strategy that everyone in the company is aware of prevents confused messaging.
Some sort of reputation crisis, whether big or small, is inevitable during the life of your small business. It may be one disgruntled client or a newsworthy catastrophe that affects a wide audience’s perception. Either way, having a strategic communication plan in place will reduce uncertainty for you and present your company as a unified front under scrutiny.
Engaging with and supporting your community is essential to your business’s image. Your company’s public reputation is enhanced by giving back, including support of nonprofits, local initiatives, and other businesses.
Staying abreast of industry happenings helps you make better business decisions, and positive relationships with other businesses build trust and mutual respect.
Internal Business Objectives and Employee Morale
Having everyone in your company on the same page is essential to efficient operations. Everyone in your company should understand their roles and tasks and have the information necessary to carry them out.
Missing or inconsistent information frustrates employees and decreases performance. Trust, loyalty, and transparency are cultivated through a consistent internal communications plan between employees and management.
How do I create a small business communications plan?
Creating an effective small business communications plan requires knowledge of branding, measurable goals, target markets, media relations, communication channels, campaigns and events, and evaluation of measurable communication analytics.
Executing a strategic communications plan is a big job, and most small businesses don’t have a marketing or PR professional in-house.
Internal communications plans, particularly for small companies, can be managed by an owner, president, or manager. External communications are best managed by professionals trained in marketing or public relations.
At My Big Day, we offer a long list of small business services, including strategic communications planning, in conjunction with:
Our talented team of women comes from a variety of educational backgrounds with decades of experience in the marketing, communications, and event planning industries.
Reach out to find out how we can help you grow your small business!
For business marketing and event tips and ideas, follow My Big Day on Facebook and Instagram. Visit our Small Business Marketing Pinterest board for more from your local small business experts!
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