Summer is in full effect and as we begin to see the world open back up, a number of events are back in full force. A constant favorite is golf tournaments.
Thompson Education Foundation is a partner with MBD Marketing and Events and this August we have planned their first ever golf tournament fundraiser! Planning an event for the first time always takes time and energy researching how others have done it in the past and asking for helpful tips from experts. While we have planned others, no client wants a carbon copy of someone else's event.
Here are some ideas on how to make any golf tournament a success!
1. Location Location is key to a successful golf tournament. Christine with MBD Marketing and Events say that “It's great to have a committed and supportive golf course partner, as they can make all the difference in the success of the event!” Part of this process involves being prepared for bad weather so having a golf course that can accommodate tents or an inside venue for your guests is something to consider when choosing a location.
2. Number of Players and Inventory
The location of the golf tournament can determine how many players you can accommodate. Some golf courses will open up the entire course for your event while others like to reserve only nine holes at a time. You also need to consider the style of play. Timed play, shotgun, 'best ball' or scramble? Each has pros and cons regarding timing. Once you have your head count confirmed, figuring out inventory such as golf carts, caddies, food, goodie bags and any other things needed for the event is important!
Depending on you golf course partner, food can be offered through their kitchen and snack carts! Now it is time to decide what will be offered to your players. Will you have an early start? Breakfast, mimosas and bloody mary’s are a great way to kick off your event! Maybe you have multiple starts throughout the day and would like to offer a buffet of finger foods instead. Some like to have a banquet after the tournament is over to celebrate and give out awards and say thank you to their guests. There are usually a lot of options when it comes to the food and snacks at a golf tournament. Food and beverage can be the greatest cost at any event, so weighing that cost with ticket prices for your foursomes to ensure monies are still being raised for your non-profit require careful planning and balance.
4. Fundraising Event Sponsors
Is the golf tournament you are planning for a non-profit to help raise funds for a cause? Soliciting sponsors for each hole, snack cart, golf carts and to help ensure the players are well fed can be great ways to advertise local businesses while saving on costs. You can easily have 18 sponsors with 18 holes. The rest depends on how large the golf course is and how you would like to accommodate the other sponsors. Christine said that this was part of her more exciting and interesting aspects of the planning process stating, “Creating fun sponsorship opportunities and contests for our golfers brings me the most joy in golf tournament planning.”
5. Contests, Raffles and Giveaways!
Planning interesting ways for your players to interact more than just playing golf at your event can really help peak guest interest. From trophies for all sorts of reasons to silent auctions, to having “Hole-in-One” prizes are all a great way to get your players excited to be there and hopefully to make them want to come back again to future events! Everyone loves to help raise money for a good cause but when you can add in a little extra fun with side bets and giveaways, people feel even more rewarded for being a part of a meaningful event!
There are always unseen challenges, Christine said that “Making our tournament unique and special, so it's not like all the rest,” was one of her more challenging tasks. “Just like any event, there are tons of moving parts, so organization is key.” Remember to have fun and plan ahead!
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