MBD Marketing & Events is passionate about our work with nonprofits, and we are happy to announce that our client Partners’ first-ever NoCo Grocery Grab was a big hit!
On April 30, MBD Marketing & Events brought TV’s “Supermarket Sweep” energy to Fort Collins’ Lucky’s Market, where winners of a month-long raffle won a shopping spree of $500, $750, or $1,000 in groceries. Camera crews were on hand to capture every moment, which will be revealed at a virtual watch party Wednesday, May 19.
You might be wondering what went on behind the scenes planning Partners’ big Spring fundraising event this year…
After uncertainty surrounding Partners’ traditional St. Patrick’s Day 5K race this year – the fully-planned event was cancelled last minute due to COVID-19 last year – Partners needed a creative, alternate fundraising event. We designed this unique, COVID-friendly event to raise money for Partners and further their community involvement.
After weeks of applications and waiting on our end, Partners received a raffle license through the state, and the event was on. We partnered with iHeart Radio and The VIA Company for production and promotions, including emcee and video production services during the event.
Our MBD team (with plenty of coffee in our systems), radio hosts, and raffle winners arrived at Lucky’s Market bright and early April 30, and each winning couple had the store all to themselves as they attempted to “spend” their winnings within a set timeframe. Volunteers completely reset the store between each round, so every raffle winner had a fresh shopping experience.
Partners, MBD Marketing & Events, Lucky’s Market, iHeart Radio, and The VIA Company collaborated on this event and were instrumental in securing this year’s spring funding for Partners’ work in our NoCo community.
Please join Partners for a virtual NoCo Grocery Grab premiere watch party Wednesday, May 19th at 6:30pm, here.
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Phone: 970-613-1455 or 303-886-3068
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